---
title: "Trend — schlaftabletten - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/schlaftabletten/trend"
last_updated: "2026-07-21T14:34:23.076Z"
locale: en
meta:
  description: "Niche score 63/100 · €1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · €1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — schlaftabletten - Flapen"
---

# **schlaftabletten**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 86Growth 9Conversion 96Competition 45Returns 100Price range 76Avg price 78Brand share 48Review moat 49Quality gap 78

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.5M**

€1.5M/yr · 683K searches

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****€16.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€5.69–€44.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,590.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-31.3%**

90-day search growth — must beat 0% to launch