---
title: "Trend — schlafsterne - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/schlafsterne/trend"
last_updated: "2026-08-10T17:31:42.953Z"
locale: en
meta:
  description: "Niche score 50/100 · €328K/yr market · 116K searches/yr. A concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €328K/yr market · 116K searches/yr. A concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — schlafsterne - Flapen"
---

# **schlafsterne**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list.

Market size 52Growth 18Conversion 99Competition 8Returns 100Price range 67Avg price 73Brand share 9Review moat 71Quality gap 70

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****19.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****€14.78**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****668.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€6.49–€32.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€328K**

€328K/yr · 116K searches

**Growth**

**Bad****-13.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****91%**

top-5 click share — a locked-up shelf

## Trend