---
title: "Schlafen — €61K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/schlafen"
last_updated: "2026-08-10T11:27:14.222Z"
locale: en
meta:
description: "Niche score 52/100 · €61K/yr market · 308K searches/yr · €30.75 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €61K/yr market · 308K searches/yr · €30.75 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Schlafen — €61K/yr Amazon DE Niche (2026) - Flapen"
---
# **schlafen**
**Worth a look**
Shows a sweet-spot price point ($30.75 avg), but weak search conversion (0.7%) keeps it on the watch list.
Market size 15Growth 19Conversion 8Competition 80Returns 81Price range 42Avg price 95Brand share 94Review moat 26Quality gap 86
**Avg price**
**Incredible****€30.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Okay****€2.27–€205.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,920.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€61K**
€61K/yr · 308K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, schlafen is a €61K/yr Amazon Germany market (308K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schlafen market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€92K–€123K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#315**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**41%**
Top 20: 80%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**54%**
- EL12% - Gritin11% - Garmin6% - GEN GERMAN ELITE NUTRITION6% - Glückstoff5% - natural elements5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/schlafen/trend)
## **Top schlafen search terms**
- **sleep**90K/yr-15.0%0.3% conv. - **schlaf**81K/yr-5.9%0.7% conv. - **schlafen**43K/yr-20.0%1.0% conv. - **besser schlafen**39K/yr-26.9%1.8% conv. - **sleeping**17K/yr+42.3%0.1% conv. - **schlafen & beruhigung**10K/yr-35.1%1.7% conv. - **schlaf gadgets**6K/yr+0.0%0.4% conv. - **besserer schlaf**5K/yr-24.0%2.0% conv. - **schlaf verbessern**4K/yr-10.2%1.2% conv. - **better sleep**4K/yr-9.0%1.9% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/schlafen/search-terms)
## **Top schlafen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€4K9%€6K12%€7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gritin 3D Schlafmaske für Seitenschläfer Upgrade Atmungsaktive Schlafbrille mit Verstellbar Gummiband Lichtblockierend Bequem & Ergonomisch Augenmaske für Männer und Frauen 2 Paar Ohrstöpseln**Gritin**€6.69**4.6★13,196 rev](https://www.amazon.de/dp/B0CRYX3FCZ) [2**Ellicit Nasenpflaster Schwarz 30er Pack Premium Nasenstrips gegen Schnarchen Extra Halt für Sport & bessere Schlafqualität besser Atmen bei verstopfter Nase Nasal Strips (Performance (55x16mm))**EL**€8.11**3.7★4,515 rev](https://www.amazon.de/dp/B0CPSXML6Z) [3**GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln**GEN GERMAN ELITE NUTRITION**€25.35**4.2★186 rev](https://www.amazon.de/dp/B0DZHWZM26) [4**Garmin Index Sleep Monitor - smartes Schlafarmband Akkulaufzeit bis zu 7 Nächte Erfassung von Schlafphasen SleepScore Herzfrequenzvariabilität Stresslevel intelligenter Weckalarm (L/XL)**Garmin**€122.17**3.5★216 rev](https://www.amazon.de/dp/B0FCMW5K7P) [5**High Speed Melatonin Spray - Liposomales Liquid als Spray mit 0 5 mg Melatonin pro Sprühstoß I 160 Sprühstöße I vegan alkoholfrei & zuckerfrei**LILI Liposomal Liquids**€9.09**4.4★764 rev](https://www.amazon.de/dp/B0DMKC4DN6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super Snooze Sleep Vitamin - wit 1mg Melatonin Hochdosierter Vitamin B6-30 Stücks (1 monat) Zuckerfrei Vegan - Bears with Benefits**Bears with Benefits**€16.98**643 rev5mo ago](https://www.amazon.de/dp/B0GGTYH85H) [**Mundpflaster Schlafen 120 Stück Mouth Tape for Sleeping Anti Schnarch Schnarchpflaster - gegen Schnarchen Mundtapes zum schlafen Mund Tape für weniger Schnarchen & besseren Schlaf durch Nasenatmung**hephboard**€8.20**334 rev9mo ago](https://www.amazon.de/dp/B0FSRR375V) [**ZAKASA Herren Lockere Boxershorts Baumwolle: Weit Unterhosen Männer Weiche Unterwäsche mit Knopf Schlitz Ohne Zettel Atmungsaktiv Schwarz M 3er Pack**ZAKASA**€15.37**432 rev1y ago](https://www.amazon.de/dp/B0FF53CG5H) [**Garmin Index Sleep Monitor - smartes Schlafarmband Akkulaufzeit bis zu 7 Nächte Erfassung von Schlafphasen SleepScore Herzfrequenzvariabilität Stresslevel intelligenter Weckalarm (L/XL)**Garmin**€122.17**216 rev1y ago](https://www.amazon.de/dp/B0FCMW5K7P) [**GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln**GEN GERMAN ELITE NUTRITION**€25.35**186 rev1y ago](https://www.amazon.de/dp/B0DZHWZM26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Snooze Sleep Vitamin - wit 1mg Melatonin Hochdosierter Vitamin B6-30 Stücks (1 monat) Zuckerfrei Vegan - Bears with Benefits**Bears with Benefits**€16.98**4.1★**▲ 332%**](https://www.amazon.de/dp/B0GGTYH85H) [**Garmin Index Sleep Monitor - smartes Schlafarmband Akkulaufzeit bis zu 7 Nächte Erfassung von Schlafphasen SleepScore Herzfrequenzvariabilität Stresslevel intelligenter Weckalarm (L/XL)**Garmin**€122.17**3.5★**▲ 291%**](https://www.amazon.de/dp/B0FCMW5K7P) [**YESWEL 6er Pack Boxershorts Herren Lockere Baumwolle Unterhosen Männer Weit Retro Unterwäsche(Schwarz XL)**YESWEL**€21.02**4.3★**▲ 273%**](https://www.amazon.de/dp/B0DD799W7Y) [**ZAKASA Herren Lockere Boxershorts Baumwolle: Weit Unterhosen Männer Weiche Unterwäsche mit Knopf Schlitz Ohne Zettel Atmungsaktiv Schwarz M 3er Pack**ZAKASA**€15.37**4.4★**▲ 253%**](https://www.amazon.de/dp/B0FF53CG5H) [**GEN GERMAN ELITE NUTRITION Knockout Sleep & Recover Support - 120 Kapseln**GEN GERMAN ELITE NUTRITION**€25.35**4.2★**▲ 93%**](https://www.amazon.de/dp/B0DZHWZM26)
**~~View all trending →~~**
## **What buyers say about schlafen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Schlafqualität**23%
*“Sleep well”*
**Komfort insgesamt**12%
*“Super Kissen”*
**Kissen**12%
*“Super Kissen:)”*
**Qualität insgesamt**10%
*“good quality”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung super”*
**beworben Vs Tatsächliches Produkt**3%
*“sieht genau aus wie auf den Fotos”*
**Gesamtgröße**3%
*“Passt”*
**Weiches Gefühl**2%
*“Super softer Stoff”*
**Effizienz**2%
*“Beste Wirkung”*
**Benutzerfreundlichkeit**2%
*“lassen sich super easy entnehmen.”*
### **What buyers complain about **
**Funktionalität insgesamt**11%
*“Null Wirkung”*
**Schlafqualität**7%
*“Meine Schlafprobleme sind enorm”*
**Kissen**7%
*“Kissen bereits dreckig”*
**Komfort insgesamt**6%
*“Unbequem”*
**Preis-Leistungs-Verhältnis**6%
*“Schade bei dem hohen Preis”*
**Gesamtgröße**5%
*“Zudem sind die Mini zu klein”*
**Haftung/Klebrigkeit**5%
*“Klebefläche flopp”*
**Geruch**4%
*“Patches stinken nach Plastik”*
**Haltbarkeit**4%
*“Haltbarkeit fraglich”*
**Qualität insgesamt**4%
*“Produkt wandert in den Müll”*
### **Top return reasons **
**Komfort insgesamt**21%
**Kissen**20%
**Gesamtgröße**17%
**Funktionalität insgesamt**10%
**Hartes Gefühl**4%
**Geruch**4%
**beworben Vs Tatsächliches Produkt**3%
**Qualität insgesamt**3%
**Haftung/Klebrigkeit**2%
**Gewicht schwer**1%
## **Common questions**
- **Is schlafen profitable to sell on Amazon Germany?**
- The niche generates €61K/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the schlafen niche?**
- 43 brands and 136 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in schlafen?**
- Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Kissen. The return rate is 1.7%.
- **When does demand for schlafen peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the schlafen niche?**
- Listings span €2.27–€205.91; the average listing price is €30.75 (sweet spot $15–$100). The average incumbent carries 3,920 reviews — the moat a new listing must climb.
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