---
title: "Salted Caramel — €69K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/salted-caramel"
last_updated: "2026-08-11T12:14:48.969Z"
locale: en
meta:
description: "Niche score 36/100 · €69K/yr market · 64K searches/yr · €9.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €69K/yr market · 64K searches/yr · €9.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salted Caramel — €69K/yr Amazon DE Niche (2026) - Flapen"
---
# **salted caramel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 25Conversion 91Competition 6Returns 100Price range 47Avg price 33Brand share 0Review moat 74Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****535.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€1.62–€26.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€9.98**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€69K**
€69K/yr · 64K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, salted caramel is a €69K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salted caramel market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€60K–€80K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- MORE NUTRITION87% - Werther's Original5% - House of Caramel4% - Schwartau4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 14 weeks — -0.7% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/salted-caramel/trend)
## **Top salted caramel search terms**
- **salted caramel**39K/yr-18.4%2.7% conv. - **more salted caramel**6K/yr+78.3%17.3% conv. - **more zerup caramel**5K/yr+33.1%14.7% conv. - **more caramel sirup**4K/yr+45.3%16.2% conv. - **more zerup salted caramel**6K/yr+3.3%23.8% conv. - **salzkaramell**4K/yr-20.2%2.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/salted-caramel/search-terms)
## **Top salted caramel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€14K40%€28K60%€42K80%€56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORE Barista Zerup Salted Caramel 65 ml für Kaffee Tee und Heißgetränke vegan zero Kalorien - made in Germany**MORE NUTRITION**€5.24**4.7★258 rev](https://www.amazon.de/dp/B0DWXZ2XBF) [2**MORE Chunky Flavour Salted Caramel 150 g vegan**MORE NUTRITION**€10.94**4.4★471 rev](https://www.amazon.de/dp/B0D3LZQ23Q) [3**MORE Barista Zerup Salted Caramel**MORE NUTRITION**€20.65**4.9★52 rev](https://www.amazon.de/dp/B0DWY38J7D) [4**Werthers Original Salted Caramel Soft Eclair - 1 x 180 g - Weiche Karamelltoffees mit Karamellcremefüllung und leichter Salznote Einzeln verpackte Toffees**Werther's Original**€1.62**4.7★1,645 rev](https://www.amazon.de/dp/B09ZYM2ZM8) [5**MORE Barista Zerup mixed 6er Bundle 6 x 65 ml**MORE NUTRITION**€26.66**4.6★174 rev](https://www.amazon.de/dp/B0DY8NH26N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORE Barista Zerup Salted Caramel 65 ml für Kaffee Tee und Heißgetränke vegan zero Kalorien - made in Germany**MORE NUTRITION**€5.24**258 rev1y ago](https://www.amazon.de/dp/B0DWXZ2XBF) [**MORE Barista Zerup Salted Caramel**MORE NUTRITION**€20.65**52 rev1y ago](https://www.amazon.de/dp/B0DWY38J7D) [**MORE Barista Zerup mixed 6er Bundle 6 x 65 ml**MORE NUTRITION**€26.66**174 rev1y ago](https://www.amazon.de/dp/B0DY8NH26N) [**MORE Chunky Flavour Salted Caramel 150 g vegan**MORE NUTRITION**€10.94**471 rev2y ago](https://www.amazon.de/dp/B0D3LZQ23Q) [**Schwartau Dessert Sauce Salted Caramel zum Verfeinern von Desserts und Eis 125ml**Schwartau**€1.84**88 rev3y ago](https://www.amazon.de/dp/B0C13LW6ZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MORE Barista Zerup mixed 6er Bundle 6 x 65 ml**MORE NUTRITION**€26.66**4.6★**▲ 67%**](https://www.amazon.de/dp/B0DY8NH26N) [**MORE Barista Zerup Salted Caramel 65 ml für Kaffee Tee und Heißgetränke vegan zero Kalorien - made in Germany**MORE NUTRITION**€5.24**4.7★**▲ 44%**](https://www.amazon.de/dp/B0DWXZ2XBF) [**MORE Chunky Flavour Salted Caramel 150 g vegan**MORE NUTRITION**€10.94**4.4★**▼ 12%**](https://www.amazon.de/dp/B0D3LZQ23Q) [**Schwartau Dessert Sauce Salted Caramel zum Verfeinern von Desserts und Eis 125ml**Schwartau**€1.84**4.5★**▼ 42%**](https://www.amazon.de/dp/B0C13LW6ZD) [**MORE Barista Zerup Salted Caramel**MORE NUTRITION**€20.65**4.9★**▼ 49%**](https://www.amazon.de/dp/B0DWY38J7D)
**~~View all trending →~~**
## **What buyers say about salted caramel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**55%
*“Mega lecker”*
**Süße**11%
*“Lecker, soft, karamellig”*
**Geschmack**10%
*“Super Geschmack”*
**Salzgehalt**6%
*“Sehr gut more Salt karamel”*
**Koffeingehalt**4%
*“Mega gut im Kaffee”*
**Preis-Leistungs-Verhältnis**3%
*“Wirklich top, auch Preis Leistung”*
**Qualität insgesamt**2%
*“Bekannte Qualität”*
**Benutzerfreundlichkeit**1%
*“Er lässt sich vielseitig verwenden”*
**Geschenk Zweck**1%
*“Super zum verschenken:)”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Lecker und sparsam”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**20%
*“teuer”*
**Geschmack insgesamt**13%
*“Nicht schmackhaft”*
**Süße**11%
*“Es reicht ein kleiner Spritzer, sonst ist es schon arg süß”*
**Geschmack**10%
*“Widerlicher Geschmack”*
**Salzgehalt**9%
*“Werther‘s Caramel salted.”*
**Hartes Gefühl**4%
*“diese sind leider sehr hart”*
**Künstliche Süßstoffe**3%
*“Es gibt eine absolut künstliche Süße, die den Nachgeschmack unerträglich macht”*
**Geruch**2%
*“teilweise war der Geruch echt schlecht.”*
**Ernährungs Gehalt**2%
*“Und nicht sonderlich gesund”*
**Dosierung**1%
*“Aber Achtung bei der Dosierung”*
## **Common questions**
- **Is salted caramel profitable to sell on Amazon Germany?**
- The niche generates €69K/yr across 7 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the salted caramel niche?**
- 4 brands and 5 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salted caramel?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Süße. The return rate is 0.0%.
- **What does it cost to enter the salted caramel niche?**
- Listings span €1.62–€26.66; the average listing price is €9.98 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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