---
title: "Trend — rutschbrett - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/rutschbrett/trend"
last_updated: "2026-08-10T17:57:51.250Z"
locale: en
meta:
  description: "Niche score 56/100 · €90K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €90K/yr market · 42K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rutschbrett - Flapen"
---

# **rutschbrett**

**Worth a look**

Shows a thin review moat (31 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 19Conversion 57Competition 83Returns 22Price range 93Avg price 95Brand share 86Review moat 98Quality gap 62

**Review moat**

**Incredible****30.81**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****€44.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€18.58–€102.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€90K**

€90K/yr · 42K searches

**Returns**

**Bad****6.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Trend