---
title: "Trend — rückenkratzer - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/rueckenkratzer/trend"
last_updated: "2026-08-10T16:05:45.326Z"
locale: en
meta:
  description: "Niche score 54/100 · €413K/yr market · 663K searches/yr. Prices mostly outside the sweet spot ($2.73–$12.55) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €413K/yr market · 663K searches/yr. Prices mostly outside the sweet spot ($2.73–$12.55) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rückenkratzer - Flapen"
---

# **rückenkratzer**

**Worth a look**

Shows low returns (0.6%), but prices mostly outside the sweet spot ($2.73–$12.55) keeps it on the watch list.

Market size 56Growth 22Conversion 88Competition 46Returns 97Price range 0Avg price 17Brand share 77Review moat 42Quality gap 58

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€413K**

€413K/yr · 663K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,257.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****€6.09**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****€2.73–€12.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend