---
title: "Riechsalz — €94K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/riechsalz"
last_updated: "2026-08-06T01:45:22.093Z"
locale: en
meta:
description: "Niche score 40/100 · €94K/yr market · 202K searches/yr · €12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €94K/yr market · 202K searches/yr · €12.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Riechsalz — €94K/yr Amazon DE Niche (2026) - Flapen"
---
# **riechsalz**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 14Conversion 45Competition 11Returns 100Price range 16Avg price 57Brand share 17Review moat 88Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****232.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€12.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€94K**
€94K/yr · 202K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€5.52–€16.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, riechsalz is a €94K/yr Amazon Germany market (202K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **riechsalz market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **€64K–€77K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#550**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**4%**
- Hades U-Labs39% - Azan Strength39% - DEVESA Dr.Reingraber GmbH & Co.10% - SpartaFlex3% - Energy Blast3% - HA-THA2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/riechsalz/trend)
## **Top riechsalz search terms**
- **riechsalz**123K/yr-17.7%2.6% conv. - **smelling salts**28K/yr-24.8%1.8% conv. - **riechsalz sport**10K/yr-19.0%3.1% conv. - **smelling salt**13K/yr-36.1%1.0% conv. - **riechsalz extra stark**14K/yr-37.8%2.8% conv. - **riechsalz ammoniak**5K/yr-14.5%2.9% conv. - **ammoniak riechsalz**4K/yr-10.9%3.4% conv. - **riechsalz kaufen**2K/yr-28.2%1.3% conv. - **smelling salts extra strong**3K/yr-52.6%4.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/riechsalz/search-terms)
## **Top riechsalz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€19K30%€28K40%€38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Azan Strength SKULLCRUSH Riechsalz - Stufe 5/5 - Höchste Stufe - für Profisportarten wie Bodybuilding Powerlifting Strongman Icehockey**Azan Strength**€16.82**4.7★10 rev](https://www.amazon.de/dp/B0GSCCRYVF) [2**Hades U-Labs Deutsches Riechgel EXTRA STARK (Ammoniak)**Hades U-Labs**€11.30**4.3★62 rev](https://www.amazon.de/dp/B0FBSZHLRK) [3**ICESTORM Smelly Gelly (Menthol) Riechgel 80 ml extrem intensiv mit Ammoniak Made in Germany für Powerlifting Strongman Bodybuilding & Kampfsport starker Kick vor schweren Versuchen**Hades U-Labs**€15.06**4.5★13 rev](https://www.amazon.de/dp/B0G81H4BYT) [4**AMMOLA Riechstäbchen Riechampullen 10X0.4 ml**DEVESA Dr.Reingraber GmbH & Co.**€9.93**4.7★1,259 rev](https://www.amazon.de/dp/B00E680Y9E) [5**Azan Strength SKULLCRUSH extrem Starkes Riechsalz - Stärke 3/5 - für Profisportarten wie Bodybuilding Powerlifting Strongman Icehockey**Azan Strength**€16.09**3.2★24 rev](https://www.amazon.de/dp/B0FFTTNSHP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ICESTORM Smelly Gelly (Menthol) Riechgel 80 ml extrem intensiv mit Ammoniak Made in Germany für Powerlifting Strongman Bodybuilding & Kampfsport starker Kick vor schweren Versuchen**Hades U-Labs**€15.06**13 rev6mo ago](https://www.amazon.de/dp/B0G81H4BYT) [**Energy Blast Riechpaste Extra Stark Riechpaste für Sportler Powerlifting & Kraftsport Riechpaste für Maximale Energie Fokus & Leistung im Gym Langanhaltender Wirkung**Energy Blast**€12.80**14 rev8mo ago](https://www.amazon.de/dp/B0FXS5Y5KS) [**B1 AMPULLEN Riechstäbchen Riechampullen - Eishockey Handball Kraftsport Gym & Co. - Ammoniakstäbchen (15er Pack)**B1 AMPULLEN**€16.69**21 rev9mo ago](https://www.amazon.de/dp/B0FVXYG7P7) [**Hades U-Labs Deutsches Riechgel EXTRA STARK (Ammoniak)**Hades U-Labs**€11.30**62 rev1y ago](https://www.amazon.de/dp/B0FBSZHLRK) [**Lezehea 4 Stück Nasal Stick Riechstifte für ätherische öle Minze-Aromatherapie-Naseninhalator Bietet Frische Kühlung Sensation Verbessert die Atmung und Steigert Den Fokus**Lezehea**€5.52**40 rev1y ago](https://www.amazon.de/dp/B0F4QT2ZBT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Azan Strength SKULLCRUSH Riechsalz - Stufe 5/5 - Höchste Stufe - für Profisportarten wie Bodybuilding Powerlifting Strongman Icehockey**Azan Strength**€16.82**4.7★**▲ 212%**](https://www.amazon.de/dp/B0GSCCRYVF) [**B1 AMPULLEN Riechstäbchen Riechampullen - Eishockey Handball Kraftsport Gym & Co. - Ammoniakstäbchen (15er Pack)**B1 AMPULLEN**€16.69**4.0★**▲ 80%**](https://www.amazon.de/dp/B0FVXYG7P7) [**ICESTORM Smelly Gelly (Menthol) Riechgel 80 ml extrem intensiv mit Ammoniak Made in Germany für Powerlifting Strongman Bodybuilding & Kampfsport starker Kick vor schweren Versuchen**Hades U-Labs**€15.06**4.5★**▲ 70%**](https://www.amazon.de/dp/B0G81H4BYT) [**Lezehea 4 Stück Nasal Stick Riechstifte für ätherische öle Minze-Aromatherapie-Naseninhalator Bietet Frische Kühlung Sensation Verbessert die Atmung und Steigert Den Fokus**Lezehea**€5.52**3.8★**▲ 23%**](https://www.amazon.de/dp/B0F4QT2ZBT) [**SpartaFlex 241.0 g Pro Liquid Chalk for Weightlifting Chalk Rock Climbing Gymnastics Lifting Chalk Hand Chalk for Weight Lifting Gym Chalk for Powerlifting Liquid Grip Liquid Chalk Climbing**SpartaFlex**€11.24**4.6★**— 6%**](https://www.amazon.de/dp/B09GK229LL)
**~~View all trending →~~**
## **What buyers say about riechsalz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**32%
*“Der Duft hängt wirklich sehr lange”*
**Qualität insgesamt**20%
*“Super Produkt”*
**Übung/Sporteignung**9%
*“Perfekt Comp & Training”*
**beworben Vs Tatsächliches Produkt**9%
*“Hält, was es verspricht”*
**Haltbarkeit**7%
*“Hält auch deutlich länger”*
**Benutzerfreundlichkeit**5%
*“Sehr nützlich”*
**Atmungsaktivität**5%
*“Sehr zu empfehlen, bekomme wieder richtig Luft”*
**Funktionalität insgesamt**5%
*“der Lift klappt tadellos.”*
**Effizienz**5%
*“Funktioniert super”*
**Eignung Anfänger**2%
*“Super als Skill”*
### **What buyers complain about **
**Geruch**47%
*“Riecht nicht so gut”*
**Stärke**23%
*“manche sind sehr schwach”*
**Benutzerfreundlichkeit**7%
*“Schwierige Anwendung”*
**Defekt Material/Teile**7%
*“Produkt ist total kaputt”*
**Gesamtgröße**7%
*“die ist sehr kleine trotzdem sehr gut”*
**Funktionalität insgesamt**7%
*“Völlig wirkungslos”*
### **Top return reasons **
**Geruch**50%
**beworben Vs Tatsächliches Produkt**10%
**Stärke**10%
**Defekt Material/Teile**10%
**Gesamtgröße**10%
**Feucht/Trocken**10%
## **Common questions**
- **Is riechsalz profitable to sell on Amazon Germany?**
- The niche generates €94K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the riechsalz niche?**
- 8 brands and 26 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in riechsalz?**
- Top complaints mined from reviews: Geruch, Stärke, Benutzerfreundlichkeit. The return rate is 0.0%.
- **When does demand for riechsalz peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the riechsalz niche?**
- Listings span €5.52–€16.82; the average listing price is €12.84 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
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