---
title: "Reisbrei — €599K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/reisbrei"
last_updated: "2026-08-10T19:38:20.519Z"
locale: en
meta:
description: "Niche score 62/100 · €599K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €599K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reisbrei — €599K/yr Amazon DE Niche (2026) - Flapen"
---
# **reisbrei**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 16Conversion 69Competition 36Returns 100Price range 77Avg price 92Brand share 62Review moat 92Quality gap 87
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****163.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€21.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€9.29–€34.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€599K**
€599K/yr · 436K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, reisbrei is a €599K/yr Amazon Germany market (436K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 62/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reisbrei market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€544K–€653K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**28%**
- Bodylab2433% - ESN14% - EWL Naturprodukte10% - GEN GERMAN ELITE NUTRITION6% - Foozia5% - Body Attack4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/reisbrei/trend)
## **Top reisbrei search terms**
- **reispudding**123K/yr-11.5%6.3% conv. - **rice pudding**132K/yr-19.1%6.2% conv. - **esn rice pudding**32K/yr-25.0%2.7% conv. - **reispudding esn**25K/yr-21.4%4.1% conv. - **esn reispudding**24K/yr-21.1%2.2% conv. - **reis pudding**19K/yr-14.4%5.9% conv. - **rice pudding esn**18K/yr-27.4%4.1% conv. - **reisbrei**11K/yr+11.7%2.1% conv. - **reisgrieß**12K/yr-7.5%1.7% conv. - **reispudding protein**8K/yr-15.8%3.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/reisbrei/search-terms)
## **Top reisbrei products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€30K10%€60K15%€90K20%€120K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bodylab24 Instant Rice Pudding 2kg aus 100% Reismehl ohne weitere Zusätze die schnelle und leckere Kohlenhydratversorgung im Masseaufbau oder vorm Training geschmacksneutral**Bodylab24**€17.20**4.1★100 rev](https://www.amazon.de/dp/B0DM98TLC4) [2**Bodylab24 Instant Rice Pudding 3kg aus 100% Reismehl ohne weitere Zusätze die schnelle und leckere Kohlenhydratversorgung im Masseaufbau oder vorm Training geschmacksneutral**Bodylab24**€26.17**4.0★235 rev](https://www.amazon.de/dp/B0BYSWS25S) [3**ESN Instant Rice Pudding Natural 3000 g mit wenig Fett & ohne Zucker - made in Germany**ESN**€29.83**4.4★900 rev](https://www.amazon.de/dp/B0CP815Z1W) [4**EWL Reispudding 2 5kg | Rice Pudding | Reines Naturprodukt | Vegan | Eimer**EWL Naturprodukte**€18.69**4.4★33 rev](https://www.amazon.de/dp/B0FPG11W53) [5**Rice Pudding Neutral 3 kg - Veganer Instant Reispudding für Frühstück & Pre-Workout Snack - Hochwertige Energiequelle 100% Reis - Komplexe Kohlenhydraten - leicht verdaulich**GEN GERMAN ELITE NUTRITION**€32.01**4.2★193 rev](https://www.amazon.de/dp/B0CX6BHQ7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weider Rice Pudding - Reispudding aus reinem Reisgrieß - Vor und Nach dem Training - Reisbrei Pulver Ungesüßt Vegan Ohne Zusatzstoffe - 1 5 kg**Weider**€22.60**29 rev3mo ago](https://www.amazon.de/dp/B0GTZ114F9) [**Rice Pudding 2 2kg Instant Reis Pudding Natur Vegan Ohne Zusatz von Foozia**Foozia**€14.91**20 rev4mo ago](https://www.amazon.de/dp/B0GN5BC6F2) [**EWL Reispudding 2 5kg | Rice Pudding | Reines Naturprodukt | Vegan | Eimer**EWL Naturprodukte**€18.69**33 rev10mo ago](https://www.amazon.de/dp/B0FPG11W53) [**Rice Pudding 900g Instant Reis Pudding Natur Vegan Ohne Zusatz von Foozia**Foozia**€9.29**61 rev11mo ago](https://www.amazon.de/dp/B0FHW93VC4) [**Nutri + Reis Pudding Pulver 1 kg ohne Zucker + Süßstoffe Neutral - Instant Rice Pudding 1000 g Natural - fettarm + cremig - der perfekte Snack**Nutri +**€15.87**83 rev1y ago](https://www.amazon.de/dp/B0DNFSK53X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weider Rice Pudding - Reispudding aus reinem Reisgrieß - Vor und Nach dem Training - Reisbrei Pulver Ungesüßt Vegan Ohne Zusatzstoffe - 1 5 kg**Weider**€22.60**4.4★**▲ 330%**](https://www.amazon.de/dp/B0GTZ114F9) [**EWL Reispudding 2 5kg | Rice Pudding | Reines Naturprodukt | Vegan | Eimer**EWL Naturprodukte**€18.69**4.4★**▲ 181%**](https://www.amazon.de/dp/B0FPG11W53) [**INLEAD - Instant Rice Pudding - Reispudding | Geschmacksneutral | Schnelle Zubereitung & Cremige Konsistenz | ohne Zucker und künstlichen Zusätzen - 3000g**Inlead**€30.07**4.1★**▲ 87%**](https://www.amazon.de/dp/B0DJR88TNS) [**Rice Pudding Neutral 3 kg - Veganer Instant Reispudding für Frühstück & Pre-Workout Snack - Hochwertige Energiequelle 100% Reis - Komplexe Kohlenhydraten - leicht verdaulich**GEN GERMAN ELITE NUTRITION**€32.01**4.2★**▲ 35%**](https://www.amazon.de/dp/B0CX6BHQ7B) [**Bodylab24 Instant Rice Pudding 3kg aus 100% Reismehl ohne weitere Zusätze die schnelle und leckere Kohlenhydratversorgung im Masseaufbau oder vorm Training geschmacksneutral**Bodylab24**€26.17**4.0★**▲ 32%**](https://www.amazon.de/dp/B0BYSWS25S)
**~~View all trending →~~**
## **What buyers say about reisbrei**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**23%
*“Super Reis-Pudding”*
**Qualität insgesamt**10%
*“Bestes Produkt”*
**Ernährungs Gehalt**10%
*“Leckerer proteinreispudding”*
**Geschmack**9%
*“Geschmacklich absolut spitze”*
**Preis-Leistungs-Verhältnis**6%
*“Preisleistung super”*
**Löslichkeit**6%
*“Die Konsistenz wird je nach Flüssigkeitsmenge angenehm cremig”*
**Textur/Konsistenz – insgesamt**5%
*“Textur sehr angenehm”*
**Kochanleitung**3%
*“Kein großes Kochen, kein Aufwand, keine Diskussion mit mir selbst”*
**Benutzerfreundlichkeit**3%
*“Das Produkt ist praktisch und unkompliziert,”*
**Backen**3%
*“Bester Rice Pudding”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Schmeckt absolut nicht”*
**Textur/Konsistenz – insgesamt**13%
*“bleibt etwas stückig weil es eher grobes Granulat ist,”*
**Geschmack**9%
*“Geschmack 0,0”*
**Preis-Leistungs-Verhältnis**5%
*“Überteuertes ESN Produkt, welches es in jedem Drogeriemarkt deutlich günstiger gibt”*
**Qualität insgesamt**5%
*“Einfach Müll”*
**Brock/Klump/Sammlung**3%
*“bleibt etwas stückig weil es eher grobes Granulat ist,”*
**Sauer**2%
*“das Zeug kann man nicht lange stehen lassen weil es dann gleich sauer wird”*
**Knusprigkeit**2%
*“Schmeckt nicht und bleibt körnig”*
**Ernährungs Gehalt**2%
*“Sehr enttäuschend von nutri+”*
**Süße**1%
*“für mich ist das Zeug selbst mit Fruchtcreme oder Marmelade gesüßt absolut ungenießbar.”*
### **Top return reasons **
**Geschmack insgesamt**40%
**Materialqualität**20%
**beworben Vs Tatsächliches Produkt**20%
**Qualität insgesamt**10%
**Geruch**10%
## **Common questions**
- **Is reisbrei profitable to sell on Amazon Germany?**
- The niche generates €599K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the reisbrei niche?**
- 18 brands and 30 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in reisbrei?**
- Top complaints mined from reviews: Geschmack insgesamt, Textur/Konsistenz – insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for reisbrei peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the reisbrei niche?**
- Listings span €9.29–€34.85; the average listing price is €21.77 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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