---
title: "Trend — razor blades - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/razor-blades/trend"
last_updated: "2026-07-21T12:58:46.261Z"
locale: en
meta:
  description: "Niche score 69/100 · €6.9M/yr market · 2.7M searches/yr · €23.05 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · €6.9M/yr market · 2.7M searches/yr · €23.05 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — razor blades - Flapen"
---

# **razor blades**

**Launch it**

A $6.9M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.

Market size 99Growth 33Conversion 91Competition 78Returns 99Price range 77Avg price 95Brand share 22Review moat 24Quality gap 67

**Market size**

**Incredible****€6.9M**

€6.9M/yr · 2.7M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€23.05**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Great****€3.49–€53.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,996.9**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand