---
title: "Raumspray — €486K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/raumspray"
last_updated: "2026-08-10T14:40:31.669Z"
locale: en
meta:
description: "Niche score 55/100 · €486K/yr market · 560K searches/yr · €11.82 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · €486K/yr market · 560K searches/yr · €11.82 avg price. Soft demand (-14.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Raumspray — €486K/yr Amazon DE Niche (2026) - Flapen"
---
# **raumspray**
**Worth a look**
Shows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Market size 59Growth 18Conversion 76Competition 85Returns 99Price range 60Avg price 49Brand share 21Review moat 52Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€1.85–€34.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€486K**
€486K/yr · 560K searches
**Review moat**
**Good****1,429.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€11.82**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, raumspray is a €486K/yr Amazon Germany market (560K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raumspray market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **€473K–€591K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **61%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**6%**
- Air Wick43% - Glade28% - Febreze15% - Jean & Len4% - BOHORIA3% - fresh & more2% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
25K15KPrime Day '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/raumspray/trend)
## **Top raumspray search terms**
- **raumspray**179K/yr-20.8%6.1% conv. - **duftspray**68K/yr-1.5%5.5% conv. - **raumduft spray**56K/yr-20.9%4.5% conv. - **air wick active fresh**52K/yr-16.4%5.5% conv. - **airwick active fresh**25K/yr-13.2%4.4% conv. - **febreze lufterfrischer spray**29K/yr+0.1%5.1% conv. - **duftspray toilette**19K/yr-19.6%8.7% conv. - **glade duftspray**16K/yr-7.8%9.2% conv. - **wc spray**13K/yr+3.8%6.5% conv. - **air wick active fresh nachfüller**16K/yr-8.3%5.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/raumspray/search-terms)
## **Top raumspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€15K6%€29K9%€44K12%€58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick Active Fresh Aerosolfreies Raumspray mit natürlichen ätherischen Ölen Duft: Frische Wäsche 1 x 237 ml**Air Wick**€2.40**4.6★695 rev](https://www.amazon.de/dp/B0CM6SCRTT) [2**Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Ocean Adventure 1er Pack (1 x 300 ml)**Glade**€2.06**4.5★1,807 rev](https://www.amazon.de/dp/B07MDFNH8F) [3**Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Relaxing Zen 1er Pack (1 x 300 ml)**Glade**€1.88**4.5★1,807 rev](https://www.amazon.de/dp/B00ORQ55Y4) [4**Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml**Jean & Len**€13.24**4.2★171 rev](https://www.amazon.de/dp/B0FNX7RF9V) [5**Febreze Lufterfrischer Spray Aprilfrisch 6 × 185 ml 2-in-1 Geruchsbekämpfung & Lang Anhaltende Frische für Die Wohnung**Febreze**€17.39**4.5★374 rev](https://www.amazon.de/dp/B0DCWCNHYQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml**Jean & Len**€13.24**171 rev10mo ago](https://www.amazon.de/dp/B0FNX7RF9V) [**Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Refreshing Air 1er Pack (1 x 300 ml)**Glade**€2.41**238 rev1y ago](https://www.amazon.de/dp/B0DY1QMPVH) [**Glade Duftspray für langanhaltende Frische in allen Räumen Lufterfrischer Spray Eukalyptus & Lavendel Duft 1er Pack (1 x 300 ml)**Glade**€2.44**121 rev1y ago](https://www.amazon.de/dp/B0DY1NV3CL) [**BOHORIA Raumspray Lufterfrischer mit Frische Wäsche Duft stimulierender und frischer Raumduft für ein einzigartiges Dufterlebnis 500 ml (500ml Fresh Cotton)**BOHORIA**€13.73**95 rev1y ago](https://www.amazon.de/dp/B0DV6XMNK5) [**Air Wick Active Fresh Aeorosolfreier automatischer Lufterfrischer Raumduft Cotton & Weiße Orchidee 4 x 228 ml Nachfüller**Air Wick**€18.67**113 rev1y ago](https://www.amazon.de/dp/B0DTZ4SR9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Febreze Lufterfrischer Spray Goldene Orchidee 6x185ml 2-in-1 Geruchsbekämpfung und Frische**Febreze**€7.59**4.5★**▲ 137%**](https://www.amazon.de/dp/B0CQMDH946) [**Air Wick Active Fresh Aeorosolfreier automatischer Lufterfrischer Raumduft Cotton & Weiße Orchidee 4 x 228 ml Nachfüller**Air Wick**€18.67**4.6★**▲ 79%**](https://www.amazon.de/dp/B0DTZ4SR9D) [**Febreze Lufterfrischer Spray Aprilfrisch 6 × 185 ml 2-in-1 Geruchsbekämpfung & Lang Anhaltende Frische für Die Wohnung**Febreze**€17.39**4.5★**▲ 40%**](https://www.amazon.de/dp/B0DCWCNHYQ) [**Air Wick Active Fresh Wasserbasierter automatischer Lufterfrischer Raumduft Jasminblüte 4 x 228 ml Nachfüller**Air Wick**€18.73**4.8★**▲ 38%**](https://www.amazon.de/dp/B0CNRSW7M1) [**Jean & Len Home Perfume Bergamot & Cedarwood Raumduft 500 ml**Jean & Len**€13.24**4.2★**▲ 34%**](https://www.amazon.de/dp/B0FNX7RF9V)
**~~View all trending →~~**
## **What buyers say about raumspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**63%
*“Super Raumduft”*
**Frische**6%
*“Touch &Fresh”*
**Qualität insgesamt**5%
*“Super Qualität”*
**beworben Vs Tatsächliches Produkt**5%
*“Produkt wie vom Verkäufer beschrieben”*
**Preis-Leistungs-Verhältnis**4%
*“Preis Leistung Super”*
**Sprühen/Durchfluss**2%
*“Automatic spray”*
**Benutzerfreundlichkeit**1%
*“leichte Handhabung”*
**Gesamtgröße**1%
*“Passt”*
**Effizienz**1%
*“Funktioniert”*
**Haltbarkeit**1%
*“halten auch, was versprochen wird.”*
### **What buyers complain about **
**Geruch**48%
*“Faybrais stinkt”*
**Haltbarkeit**8%
*“Haltbarkeit”*
**Preis-Leistungs-Verhältnis**7%
*“Das einzige Problem: relativ teuer”*
**Funktionalität insgesamt**4%
*“funktioniert nicht”*
**Qualität insgesamt**2%
*“Günstiges Produkt”*
**Benutzerfreundlichkeit**2%
*“Alles nicht so einfach”*
**Gesamtgröße**2%
*“es ist zu klein dafür”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält nicht was es verspricht”*
**Komfort insgesamt**1%
*“Unangenehm in der Nase”*
**Inhaltsstoffe – insgesamt**1%
*“Zu empfehlen zitrone war ja leider nicht zu bekommen”*
### **Top return reasons **
**Geruch**58%
**Funktionalität insgesamt**16%
**Gesamtgröße**5%
**Auslaufsicher**4%
**Preis-Leistungs-Verhältnis**2%
**Akkulaufzeit**2%
**beworben Vs Tatsächliches Produkt**2%
**Qualität insgesamt**1%
**Farbe**1%
**Stärke**1%
## **Common questions**
- **Is raumspray profitable to sell on Amazon Germany?**
- The niche generates €486K/yr across 57 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the raumspray niche?**
- 14 brands and 117 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in raumspray?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
- **When does demand for raumspray peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the raumspray niche?**
- Listings span €1.85–€34.89; the average listing price is €11.82 (sweet spot $15–$100). The average incumbent carries 1,429 reviews — the moat a new listing must climb.
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