---
title: "Search terms — rasierklingen - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/rasierklingen/search-terms"
last_updated: "2026-07-21T14:45:02.548Z"
locale: en
meta:
  description: "Niche score 69/100 · €7.1M/yr market · 2.9M searches/yr · €22.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · €7.1M/yr market · 2.9M searches/yr · €22.66 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — rasierklingen - Flapen"
---

# **rasierklingen**

**Launch it**

A $7.1M/yr market growing +6.6% this quarter with returns at 0.1% — clears our launch bar.

Market size 99Growth 33Conversion 91Competition 80Returns 99Price range 77Avg price 94Brand share 20Review moat 24Quality gap 63

**Market size**

**Incredible****€7.1M**

€7.1M/yr · 2.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€22.66**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****€3.49–€53.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,306.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand