---
title: "Trend — rasierer damen - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/rasierer-damen/trend"
last_updated: "2026-07-21T14:44:52.459Z"
locale: en
meta:
  description: "Niche score 72/100 · €1.9M/yr market · 2.0M searches/yr · €20.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 72/100 · €1.9M/yr market · 2.0M searches/yr · €20.47 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — rasierer damen - Flapen"
---

# **rasierer damen**

**Launch it**

A $1.9M/yr market growing +32.1% this quarter with returns at 1.3% — clears our launch bar.

Market size 94Growth 58Conversion 55Competition 73Returns 89Price range 73Avg price 89Brand share 51Review moat 44Quality gap 81

**Market size**

**Great****€1.9M**

€1.9M/yr · 2.0M searches

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€20.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€3.27–€47.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+32.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,064.61**

avg incumbent reviews — the moat a new listing must climb