---
title: "Search terms — q10 - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/q10/search-terms"
last_updated: "2026-07-21T12:58:15.628Z"
locale: en
meta:
  description: "Niche score 61/100 · €1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · €1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — q10 - Flapen"
---

# **q10**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 22Conversion 95Competition 38Returns 100Price range 68Avg price 86Brand share 60Review moat 60Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.8M**

€1.8M/yr · 757K searches

**Avg price**

**Great****€19.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€4.94–€36.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,115.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.1%**

90-day search growth — must beat 0% to launch