---
title: "protein riegel — €1.7M/yr Amazon Germany Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-riegel"
last_updated: "2026-07-21T06:37:22.778Z"
locale: en
meta:
description: "protein riegel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "protein riegel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "protein riegel — €1.7M/yr Amazon Germany Niche, Score 68/100 - Flapen"
---
# **protein riegel**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 89Growth 18Conversion 37Competition 85Returns 100Price range 55Avg price 81Brand share 77Review moat 63Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****€1.7M**
€1.7M/yr · 3.3M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****€17.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****997.91**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€1.63–€31.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein riegel is a €1.7M/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.7M–€2.2M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **171 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**58%**
Top 20: 98%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**36%**
- Premier Protein19% - Warrior13% - Powerbar11% - MORE NUTRITION8% - MaxiNutrition6% - Corny6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-riegel/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€33K4%€67K6%€100K8%€133K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 65 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Premier Protein - High Protein Bar 50% - Multiflavourbox - 20x40g - Low Sugar - Low Carb - High Protein Bar**Premier Protein**€21.64**4.1★1,028 rev](https://www.amazon.de/dp/B0D7MT19S5) [2**Premier Protein - High Protein Bar 50% - Double Chocolate Cookie - 16x40g - Low Sugar - Low Carb - palmölfrei**Premier Protein**€15.24**4.1★2,258 rev](https://www.amazon.de/dp/B09H7BYLB6) [3**Powerbar - Protein Plus - Low Sugar - Chocolate-Brownie - 30x35g - Riegel mit nur 107 Kcal - Fitnessriegel mit Ballaststoffen**Powerbar**€26.56**4.4★6,592 rev](https://www.amazon.de/dp/B00D11J0Y2) [4**Warrior Raw Proteinriegel 12 x 75 g Ballaststoffreicher Haferriegel mit Protein High Protein Snack ohne Zucker Natürlicher Haferflocken Riegel mit Präbiotika Schoko-Brownie**Warrior**€12.94**3.6★2,044 rev](https://www.amazon.de/dp/B07F6SVZW9) [5**MaxiNutrition Creamy Core Bar MIX BOX 6 Sorten (12 Riegel x 45 g) Jede Sorte enthält mindestens 14 g Eiweiß pro Riegel Low Sugar ohne Zuckerzusatz ohne künstliche Aromen**MaxiNutrition**€20.94**4.3★492 rev](https://www.amazon.de/dp/B0D6YHFWJ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Müsliriegel Corny Classic Protein Erdnuss Süß & Salzig | 24% Protein | Proteinriegel mit gesalzenen Erdnüssen | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g**Corny**€2.15**69 rev4mo ago](https://www.amazon.de/dp/B0GH1SMG7R) [**Müsliriegel Corny Classic Protein Banana-Vanilla | 24% Protein| Proteinriegel mit Banane und Vanille | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g**Corny**€2.30**48 rev4mo ago](https://www.amazon.de/dp/B0GH1V8QPJ) [**MORE Protein Satisbites 12er Box Proteinriegel 12 x 2 x 25 g Dark Chocolate Caramel Brownie bis zu 16 g Protein pro Portion ohne Zuckerzusatz made in Germany**MORE NUTRITION**€30.40**82 rev6mo ago](https://www.amazon.de/dp/B0G4DMP28R) [**MORE Protein Satisbites 12er Box Proteinriegel Dark Cookie Crumble**MORE NUTRITION**€31.41**99 rev6mo ago](https://www.amazon.de/dp/B0G1SQNDN7) [**MORE Protein Satisbites 12er Box Proteinriegel White Chocolate Strawberry Cream**MORE NUTRITION**€29.95**130 rev6mo ago](https://www.amazon.de/dp/B0G1SVQZ3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Müsliriegel Corny Classic Protein Banana-Vanilla | 24% Protein| Proteinriegel mit Banane und Vanille | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g**Corny**€2.30**4.4★**▲ 333%**](https://www.amazon.de/dp/B0GH1V8QPJ) [**MORE Protein Satisbites 12er Box Proteinriegel White Chocolate Strawberry Cream**MORE NUTRITION**€29.95**4.7★**▲ 311%**](https://www.amazon.de/dp/B0G1SVQZ3T) [**Müsliriegel Corny Classic Protein Erdnuss Süß & Salzig | 24% Protein | Proteinriegel mit gesalzenen Erdnüssen | Ohne Zuckerzusatz | Genuss für Sport Büro und unterwegs | 4 x 25 g**Corny**€2.15**4.9★**▲ 307%**](https://www.amazon.de/dp/B0GH1SMG7R) [**Eat Natural Riegel - Protein Erdnüsse Mandeln & Salzkaramell 12 x 40 g**Eat Natural**€16.36**4.4★**▲ 286%**](https://www.amazon.de/dp/B0DK43HL82) [**Grenade Proteinriegel Caramel Chaos Proteinreich & Zuckerarm 12 x 60 g**Grenade**€18.41**4.3★**▲ 281%**](https://www.amazon.de/dp/B00UL4M22Y)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**45%
*“Yummy”*
**Ernährungs Gehalt**11%
*“Bester Proteinriegel ever”*
**Süße**8%
*“süßer Note ist sehr gelungen.”*
**Geschmack**8%
*“Perfekte Flavor”*
**Qualität insgesamt**3%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**3%
*“Preis Leistung ok”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz ganz ok”*
**beworben Vs Tatsächliches Produkt**1%
*“Hält was er verspricht”*
**Knusprigkeit**1%
*“crunchy zu gleich”*
**Gesundheitliche Vorteile – insgesamt**1%
*“Gesunder Snack”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Nachgeschmack”*
**Preis-Leistungs-Verhältnis**10%
*“Doppelt so teuer”*
**Süße**7%
*“Wenig Zucker”*
**Geschmack**6%
*“Geschmack eher flop”*
**Feucht/Trocken**5%
*“Schmeckt dann überhaupt nicht trocken”*
**Ernährungs Gehalt**3%
*“Achtung nicht glutenfrei”*
**Künstliche Süßstoffe**3%
*“Süßstoff-Nachgeschmack”*
**Textur/Konsistenz – insgesamt**3%
*“Konsistenz wie Knete”*
**beworben Vs Tatsächliches Produkt**2%
*“Absolut irreführend”*
**Hartes Gefühl**2%
*“Schmeckt nickt und sind sehr hart”*
### **Top return reasons **
**Geschmack insgesamt**20%
**Haftung/Klebrigkeit**15%
**Produktzustand**13%
**Preis-Leistungs-Verhältnis**11%
**Geschmack**9%
**beworben Vs Tatsächliches Produkt**9%
**Vegan/Biologisch**4%
**Qualität insgesamt**4%
**Farbe**4%
**Ernährungs Gehalt**4%
## **Common questions**
- **Is protein riegel profitable to sell on Amazon Germany?**
- The niche generates €1.7M/yr across 65 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the protein riegel niche?**
- 24 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in protein riegel?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **When does demand for protein riegel peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the protein riegel niche?**
- Listings span €1.63–€31.41; the average listing price is €17.35 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)