---
title: "protein pulver — €8.9M/yr Amazon Germany Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver"
last_updated: "2026-07-21T06:38:06.782Z"
locale: en
meta:
description: "protein pulver clears our launch bar: a $8.9M/yr market growing +12.5% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:description": "protein pulver clears our launch bar: a $8.9M/yr market growing +12.5% this quarter with returns at 0.1%. Data updated Jul 2026."
"og:title": "protein pulver — €8.9M/yr Amazon Germany Niche, Score 70/100 - Flapen"
---
# **protein pulver**
**Launch it**
A $8.9M/yr market growing +12.5% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 41Conversion 31Competition 79Returns 100Price range 87Avg price 95Brand share 67Review moat 28Quality gap 72
**Market size**
**Incredible****€8.9M**
€8.9M/yr · 10.2M searches
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€35.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.60–€74.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,681.28**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Germany niche tracking, protein pulver is a €8.9M/yr Amazon Germany market (10.2M searches/yr). The top 5 brands hold 65% of demand. Verdict: Launch it — 70/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **€8.8M–€10.5M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**29%**
- Optimum Nutrition23% - ESN14% - Bulk11% - IronMaxx11% - Body Attack6% - betterprotein6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
450K350KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€266K6%€533K9%€799K12%€1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 53 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESN Designer Whey Protein Pulver Vanilla 1 kg**ESN**€36.20**4.4★9,382 rev](https://www.amazon.de/dp/B0057DVWYI) [2**IronMaxx 100% Whey Protein Pulver 500g - Vanille | Cremiger Eiweißshake mit BCAAs & EAAs | High Protein Low Carb & zuckerarm | Ideal für Muskelaufbau & Fitness**IronMaxx**€14.38**4.2★582 rev](https://www.amazon.de/dp/B01H8RSKTK) [3**Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack Double Rich Chocolate 899g 29 Portionen Verpackung Kann Variieren**Optimum Nutrition**€38.42**4.6★56,354 rev](https://www.amazon.de/dp/B002DYIZH6) [4**Bulk Pure Whey Protein Pulver | Vanille | 22g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Leicht mischbar | Vegetarisch | 1kg**Bulk**€23.98**4.3★9,350 rev](https://www.amazon.de/dp/B00HF63AYA) [5**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**3.6★793 rev](https://www.amazon.de/dp/B0FJS84QDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€51.52**986 rev8mo ago](https://www.amazon.de/dp/B0G1ZG2PBS) [**Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€52.98**706 rev8mo ago](https://www.amazon.de/dp/B0G1ZFS3RL) [**Body Attack 100% Whey Protein Strawberry 2 kg - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€52.94**375 rev8mo ago](https://www.amazon.de/dp/B0G1ZDP4Y1) [**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [**Warrior Whey Protein Pulver 500 g 20 Portionen Proteinpulver Shake mit Whey Konzentrat Eiweißpulver für Muskelaufbau & Regeneration Low Carb Glutenfrei Erdbeer-Milchshake**Warrior**€13.92**7,827 rev1y ago](https://www.amazon.de/dp/B0D5HSRXH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg**Healthy Fusion**€18.35**3.8★**▲ 174%**](https://www.amazon.de/dp/B0BXDM49T7) [**IronMaxx 100% Whey Protein Pulver 500g - Vanilla Ice Cream | Cremiger Eiweißshake mit BCAAs & EAAs | High Protein Low Carb & zuckerarm | Ideal für Muskelaufbau & Fitness**IronMaxx**€15.08**4.5★**▲ 125%**](https://www.amazon.de/dp/B0CWLPG573) [**Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€52.98**4.5★**▲ 102%**](https://www.amazon.de/dp/B0G1ZFS3RL) [**MORE Protein Milkshake Trinkschokolade 600 g Mix aus Whey Konzentrat und Casein ideal zum Muskelaufbau und -erhalt mit Laktase - made in Germany**MORE NUTRITION**€29.10**4.4★**▲ 92%**](https://www.amazon.de/dp/B0CDX3GCZR) [**Optimum Nutrition Gold Standard 100% Whey Proteinpulver Geschmack French Vanilla Crème 2.28kg 76 Portionen Verpackung Kann Variieren**Optimum Nutrition**€74.13**4.7★**▲ 90%**](https://www.amazon.de/dp/B000QSO3FO)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Yummy”*
**Geschmack**13%
*“The whey flavour good 7/10”*
**Ernährungs Gehalt**11%
*“Beste Protein”*
**Qualität insgesamt**10%
*“Top Quality”*
**Löslichkeit**9%
*“Löslichkeit perfekt”*
**Preis-Leistungs-Verhältnis**6%
*“Overall decent product good for the price”*
**Süße**3%
*“Delicious Strawberry stimmt”*
**Inhaltsstoffe – insgesamt**2%
*“Die Produkte von ESN sind für mich die besten”*
**beworben Vs Tatsächliches Produkt**2%
*“macht seinen Job”*
**Textur/Konsistenz – insgesamt**1%
*“nach 20 Sekunden schütteln ist es sehr smooth.”*
### **What buyers complain about **
**Geschmack insgesamt**18%
*“Ungenießbar”*
**Geschmack**10%
*“Geschmacklich nicht ganz neutral”*
**Süße**10%
*“klumpt beim Mischen - zu süß”*
**Preis-Leistungs-Verhältnis**7%
*“Enorme Preiserhöhung”*
**Ernährungs Gehalt**6%
*“Wow noch nie so en schlechtes Whey Protein gekauft”*
**Löslichkeit**5%
*“Mühsame Löslichkeit”*
**Geruch**4%
*“Stinkt nur sehr”*
**Künstliche Süßstoffe**3%
*“Selbst billiger Vanillinzucker schmeckt mehr nach Vanille”*
**Qualität insgesamt**2%
*“Das ist garantiert kein high quality Produkt”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz dünn”*
### **Top return reasons **
**Geschmack**19%
**Preis-Leistungs-Verhältnis**14%
**Geschmack insgesamt**14%
**Geruch**8%
**Qualität insgesamt**7%
**Süße**6%
**Vegan/Biologisch**6%
**Auslaufsicher**6%
**Gesamtgröße**4%
**Produktzustand**3%
## **Common questions**
- **Is protein pulver profitable to sell on Amazon Germany?**
- The niche generates €8.9M/yr across 53 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Launch it (70/100).
- **How competitive is the protein pulver niche?**
- 20 brands and 53 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in protein pulver?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for protein pulver peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the protein pulver niche?**
- Listings span €8.60–€74.24; the average listing price is €35.09 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.
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