---
title: "Protein Pulver Neutral — €409K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-neutral"
last_updated: "2026-08-10T12:40:43.767Z"
locale: en
meta:
description: "Niche score 61/100 · €409K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €409K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Pulver Neutral — €409K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein pulver neutral**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 22Conversion 64Competition 52Returns 100Price range 93Avg price 95Brand share 59Review moat 54Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€13.96–€51.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****€409K**
€409K/yr · 281K searches
**Review moat**
**Good****1,325.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein pulver neutral is a €409K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Worth a look — 61/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pulver neutral market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€320K–€384K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **91%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**25%**
- Bulk25% - betterprotein22% - natural elements8% - Body Attack7% - SUNDAY NATURAL7% - Nutri +6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-neutral/trend)
## **Top protein pulver neutral search terms**
- **protein pulver neutral**58K/yr-11.2%3.9% conv. - **proteinpulver neutral**32K/yr-9.2%3.7% conv. - **whey protein neutral**35K/yr-14.2%4.9% conv. - **neutrales proteinpulver**20K/yr-7.5%3.4% conv. - **eiweißpulver neutral**23K/yr-7.3%3.0% conv. - **protein pulver geschmacksneutral**15K/yr+19.7%3.3% conv. - **whey neutral**13K/yr+24.6%5.9% conv. - **whey protein pulver neutral**11K/yr-15.6%4.8% conv. - **whey protein geschmacksneutral**8K/yr+20.8%3.9% conv. - **pure whey protein**9K/yr-7.8%2.7% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-neutral/search-terms)
## **Top protein pulver neutral products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€41K20%€82K30%€123K40%€163K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whey Protein - Neutral 1 kg - Produziert in Deutschland aus regionaler Milch - Eiweißpulver zum Muskelaufbau und Abnehmen - Beutel- betterprotein -**betterprotein**€27.36**4.3★1,285 rev](https://www.amazon.de/dp/B07QDNQ6M9) [2**Bulk Pure Whey Protein Pulver | Geschmacksneutral | 26g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Vegetarisch | 1kg**Bulk**€21.97**4.2★3,572 rev](https://www.amazon.de/dp/B00SP2ZWF8) [3**natural elements Whey Protein Pulver Neutral 1kg 25g Protein pro Portion ohne Süßungsmittel ohne Aromen hochdosiert in Deutschland produziert & laborgeprüft**natural elements**€33.70**4.3★278 rev](https://www.amazon.de/dp/B0D8L72SY7) [4**Bulk Pure Whey Protein Pulver | Geschmacksneutral | 26g Protein & 5g BCAAs pro Portion | Whey Konzentrat Shake | Wenig Zucker | Unterstützt Muskelaufbau & Regeneration | Vegetarisch | 500g**Bulk**€14.01**4.1★3,570 rev](https://www.amazon.de/dp/B00SP30A1I) [5**SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural**SUNDAY NATURAL**€25.65**4.0★124 rev](https://www.amazon.de/dp/B0GM1JG3GC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Neutral 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft**SUNDAY NATURAL**€25.12**67 rev4mo ago](https://www.amazon.de/dp/B0GM1TYNNJ) [**SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural**SUNDAY NATURAL**€25.65**124 rev4mo ago](https://www.amazon.de/dp/B0GM1JG3GC) [**Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten**Body Attack**€51.67**270 rev8mo ago](https://www.amazon.de/dp/B0G1ZF3YRJ) [**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [**IronMaxx Sahne Protein 500g Beutel | Proteinreiche Koch- & Backzutat mit Molkenprotein | Ohne Zuckerzusatz & fettärmer als Sahne | Ideal zum Verfeinern von warmen Gerichten**IronMaxx**€16.95**283 rev1y ago](https://www.amazon.de/dp/B0FC6VTL1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNDAY NATURAL Veganes Proteinpulver 1 Kg Super Creamy Vegan Protein Pulver Neutral 25g Eiweiß pro Portion - 3K Protein-Shake Gesamtes EAA- & BCAA-Profil Ohne Zuckerzusatz Laborgeprüft**SUNDAY NATURAL**€25.12**3.9★**▲ 142%**](https://www.amazon.de/dp/B0GM1TYNNJ) [**SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural**SUNDAY NATURAL**€25.65**4.0★**▲ 131%**](https://www.amazon.de/dp/B0GM1JG3GC) [**Nutri + Eiweißpulver Neutral ohne Süßstoff 500 g - 83% Eiweiß - Proteinpulver laktosefrei - als Shake oder zum Backen - Natures Protein Pulver**Nutri +**€18.86**4.2★**▲ 122%**](https://www.amazon.de/dp/B00HYTTEZ2) [**Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten**Body Attack**€51.67**4.5★**▲ 84%**](https://www.amazon.de/dp/B0G1ZF3YRJ) [**edubily Whey Protein Isolat - Laktosefrei - Sehr gut lösliches Eiweißpulver ohne Kohlenhydrate & Zucker - Aus irischer Weidehaltung (750 g Neutral)**edubily nutrition**€34.15**4.5★**▲ 69%**](https://www.amazon.de/dp/B07GBGWPJX)
**~~View all trending →~~**
## **What buyers say about protein pulver neutral**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**16%
*“Schmeckt”*
**Ernährungs Gehalt**15%
*“Bestes Proteinpulver”*
**Löslichkeit**10%
*“Das Pulver lässt sich gut in Wasser, Milchalternativen oder Smoothies einrühren und klumpt dabei kaum”*
**Qualität insgesamt**9%
*“Super Produkt”*
**Geschmack**9%
*“super geschmack”*
**Preis-Leistungs-Verhältnis**6%
*“Super Preis / Leistung”*
**Vegan/Biologisch**4%
*“Vegan”*
**Inhaltsstoffe – insgesamt**3%
*“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”*
**Backen**2%
*“Super zum backen”*
**Süße**2%
*“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”*
### **What buyers complain about **
**Geschmack insgesamt**16%
*“ekelhaft im shake”*
**Geschmack**13%
*“Geschmacklich ungeniessbar”*
**Preis-Leistungs-Verhältnis**7%
*“not worth it, auch wenn's günstig ist”*
**Löslichkeit**6%
*“Löst sich überhaupt nicht auf im shaker”*
**Ernährungs Gehalt**5%
*“Die Nährwerte sind zwar nicht absolut perfekt (es gibt Whey mit etwas mehr Proteinanteil und weniger Kohlenhydraten),”*
**Textur/Konsistenz – insgesamt**3%
*“Einfach nur sandig, mehlig”*
**Süße**3%
*“überhaupt nicht süß”*
**Geruch**2%
*“Riecht fies, muffig”*
**Künstliche Süßstoffe**2%
*“Wurde aus 2Komponenten gemacht die einfach ekelhaft gechmeckt haben auch mit Stevia”*
**Qualität insgesamt**2%
*“schlechter Qualität”*
### **Top return reasons **
**Geschmack insgesamt**27%
**Geschmack**13%
**Auslaufsicher**6%
**Vegan/Biologisch**6%
**Inhaltsstoffe – insgesamt**6%
**Geruch**6%
**Ernährungs Gehalt**4%
**Löslichkeit**4%
**Preis-Leistungs-Verhältnis**4%
**Qualität insgesamt**4%
## **Common questions**
- **Is protein pulver neutral profitable to sell on Amazon Germany?**
- The niche generates €409K/yr across 23 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the protein pulver neutral niche?**
- 16 brands and 32 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in protein pulver neutral?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for protein pulver neutral peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the protein pulver neutral niche?**
- Listings span €13.96–€51.67; the average listing price is €25.58 (sweet spot $15–$100). The average incumbent carries 1,326 reviews — the moat a new listing must climb.
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