---
title: "Protein Pulver Cookies and Cream — €278K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-cookies-and-cream"
last_updated: "2026-08-10T12:48:00.410Z"
locale: en
meta:
description: "Niche score 58/100 · €278K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €278K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Pulver Cookies and Cream — €278K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein pulver cookies and cream**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 48Conversion 48Competition 61Returns 100Price range 94Avg price 95Brand share 0Review moat 70Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€38.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€14.45–€82.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****706.36**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€278K**
€278K/yr · 192K searches
**Growth**
**Okay****+18.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, protein pulver cookies and cream is a €278K/yr Amazon Germany market (192K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pulver cookies and cream market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€229K–€305K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**0%**
- All Stars59% - ESN36% - Zama4Zingo3% - betterprotein2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-cookies-and-cream/trend)
## **Top protein pulver cookies and cream search terms**
- **all stars whey protein**37K/yr-0.6%2.2% conv. - **allstars whey protein**23K/yr+2.7%2.3% conv. - **all stars**21K/yr+6.9%0.6% conv. - **esn dark cookies and cream**9K/yr+143.9%4.5% conv. - **esn stracciatella**11K/yr+51.3%1.6% conv. - **all stars protein**11K/yr+0.6%1.9% conv. - **allstars**14K/yr-3.4%0.3% conv. - **esn cookies and cream**7K/yr+80.0%5.6% conv. - **esn protein pulver stracciatella**8K/yr+31.8%2.0% conv. - **as protein pulver**6K/yr+30.5%1.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-cookies-and-cream/search-terms)
## **Top protein pulver cookies and cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€28K20%€56K30%€83K40%€111K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESN Designer Whey Protein Pulver Cookies and Cream 1 kg**ESN**€37.15**4.4★2,444 rev](https://www.amazon.de/dp/B00SH2MBIM) [2**ALL STARS 100% Whey Protein Pulver 2270g Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm**All Stars**€54.94**4.3★635 rev](https://www.amazon.de/dp/B07K73HCZ1) [3**ALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten**All Stars**€16.51**4.5★96 rev](https://www.amazon.de/dp/B0FL74JZJ6) [4**ALL STARS 100% Whey Protein Pulver 2000g Milky Vanilla - Cremiger Shake mit bis zu 80% Eiweiß Enthält wertvolle Aminosäuren Fettarm & kohlenhydratarm**All Stars**€47.05**4.3★635 rev](https://www.amazon.de/dp/B0CNPYP1VQ) [5**ESN Designer Whey Dose Stracciatella 908 g**ESN**€41.67**4.4★459 rev](https://www.amazon.de/dp/B0998Q4Z7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ALL STARS Protein Deluxe Whey Protein Pulver 300g Cookies and Cream mit Keksstücken - Leckerer Protein Shake mit ca. 69% Eiweiß 4 hochwertige Protein-Komponenten**All Stars**€16.51**96 rev11mo ago](https://www.amazon.de/dp/B0FL74JZJ6) [**ALL STARS Ultimate Mass Gain Weight Gainer 2000g Cookies and Cream - Mit 365kcal & ca. 74g Kohlenhydrate pro Portion Mass Gainer für Kraftsportler mit Multivitamin Komplex**All Stars**€40.09**18 rev2y ago](https://www.amazon.de/dp/B0D66HGTG9) [**ESN Designer Whey Protein Pulver Protein Pulver Dark Cookie and Cream 2000g 2.0kg 66 Portionen**ESN**€82.00**27 rev2y ago](https://www.amazon.de/dp/B0CW1WD48H) [**All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Chocolate Flavour**All Stars**€48.89**444 rev2y ago](https://www.amazon.de/dp/B0CNRT4WSW) [**2x ESN Designer Whey Protein Straciatella 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml**Zama4Zingo**€45.49**6 rev2y ago](https://www.amazon.de/dp/B0CPFHC2DC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ESN Designer Whey Protein Pulver Protein Pulver Dark Cookie and Cream 2000g 2.0kg 66 Portionen**ESN**€82.00**4.4★**▲ 128%**](https://www.amazon.de/dp/B0CW1WD48H) [**ESN Designer Whey Protein Pulver Vanilla 1 kg**ESN**€36.20**4.4★**▲ 71%**](https://www.amazon.de/dp/B0057DVWYI) [**ESN Designer Whey Dose Stracciatella 908 g**ESN**€41.67**4.4★**▲ 69%**](https://www.amazon.de/dp/B0998Q4Z7X) [**All Stars WHEY PROTEIN 2000g I Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Rapberry Yoghurt Flavour**All Stars**€47.03**4.4★**▲ 50%**](https://www.amazon.de/dp/B0CNRYNGS7) [**All Stars 100% WHEY PROTEIN 908gI Eiweiß-Pulver mit Whey-Konzentrat & Isolat I leckeres Low-Fat Powder I hochwertiges Protein-Pulver I cremiger Protein-Shake mit Milky Vanilla-Flavour**All Stars**€30.23**4.3★**▲ 44%**](https://www.amazon.de/dp/B09HCGKWQZ)
**~~View all trending →~~**
## **What buyers say about protein pulver cookies and cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**36%
*“Schmeckt Super”*
**Geschmack**13%
*“Super Geschmack”*
**Ernährungs Gehalt**11%
*“Bestes Proteinpulver”*
**Qualität insgesamt**9%
*“Super Produkt”*
**Löslichkeit**7%
*“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”*
**Süße**4%
*“süß”*
**Preis-Leistungs-Verhältnis**2%
*“Preislich günstig und qualitativ hochwertig”*
**Textur/Konsistenz – insgesamt**1%
*“mit Milch wird er cremiger”*
**Inhaltsstoffe – insgesamt**1%
*“Die Produkte von ESN sind für mich die besten”*
**Weiches Gefühl**1%
*“was für eine angenehme Konsistenz sorgt”*
### **What buyers complain about **
**Geschmack insgesamt**15%
*“Nicht so lecker”*
**Süße**15%
*“Schmeckt nicht süß”*
**Preis-Leistungs-Verhältnis**13%
*“Preisanstieg”*
**Geschmack**7%
*“Geschmack stimmt nicht”*
**Ernährungs Gehalt**7%
*“Keine Ahnung, ob alle AS-Protein-Sorten so ungenießbar sind”*
**Künstliche Süßstoffe**5%
*“Schmeckt komplett widerlich künstlich nach cookies”*
**Geruch**2%
*“vom Geruch erinnert das an Rasendünger”*
**Qualität insgesamt**2%
*“Das Produkt hat sich immens verschlechtert”*
**beworben Vs Tatsächliches Produkt**1%
*“Entgegen der Abbildung kein Shaker enthalten”*
**Hartes Gefühl**1%
*“Pulver Hart”*
### **Top return reasons **
**Geschmack**100%
## **Common questions**
- **Is protein pulver cookies and cream profitable to sell on Amazon Germany?**
- The niche generates €278K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the protein pulver cookies and cream niche?**
- 4 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein pulver cookies and cream?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for protein pulver cookies and cream peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the protein pulver cookies and cream niche?**
- Listings span €14.45–€82.00; the average listing price is €38.15 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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