---
title: "Protein Pulver 5kg — €387K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-5kg"
last_updated: "2026-08-10T12:43:51.682Z"
locale: en
meta:
description: "Niche score 57/100 · €387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · €387K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Pulver 5kg — €387K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein pulver 5kg**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 17Conversion 46Competition 67Returns 100Price range 87Avg price 95Brand share 9Review moat 56Quality gap 86
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€39.77**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.07–€104.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,258.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€387K**
€387K/yr · 264K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, protein pulver 5kg is a €387K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pulver 5kg market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€239K–€318K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **77%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 91%
**Open market**
**3%**
- Mammut Nutrition82% - Premium Body Nutrition10% - Bulk2% - BioTechUSA1% - Body Power1% - Black Hammer Nutrition1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -16.7% search growth over the last 90 days.
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-5kg/trend)
## **Top protein pulver 5kg search terms**
- **mammut whey protein**85K/yr+17.9%4.1% conv. - **pbn whey protein**65K/yr-55.6%0.7% conv. - **mammut protein**21K/yr+17.0%2.3% conv. - **mamut proteinpulver**14K/yr+32.3%3.7% conv. - **protein pulver 5kg**14K/yr-7.8%0.5% conv. - **pbn**16K/yr-38.2%0.7% conv. - **whey protein mammut**12K/yr-29.1%3.5% conv. - **protein pulver 3kg**9K/yr+12.9%1.3% conv. - **protein pulver mammut**8K/yr-3.3%2.8% conv. - **mammut whey**6K/yr-7.1%3.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pulver-5kg/search-terms)
## **Top protein pulver 5kg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€12K6%€23K9%€35K12%€46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g**Mammut Nutrition**€27.47**4.3★418 rev](https://www.amazon.de/dp/B07KDNMS4Q) [2**Mammut Nutrition Whey Protein Pulver Vanilla 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€28.27**4.4★1,871 rev](https://www.amazon.de/dp/B079KH1DQ2) [3**Mammut Nutrition Formel 90 Proteinpulver Vanilla 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß**Mammut Nutrition**€53.50**4.0★3,534 rev](https://www.amazon.de/dp/B000KTM2IY) [4**Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß**Mammut Nutrition**€53.65**4.1★2,253 rev](https://www.amazon.de/dp/B000KTIFAS) [5**Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€29.51**4.4★1,125 rev](https://www.amazon.de/dp/B07KDN5HR9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [**GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)**Black Hammer Nutrition**€79.88**8 rev1y ago](https://www.amazon.de/dp/B0F1CLNRD9) [**3kg Mammut Whey Protein Eiweißshake - Set inkl. (Coconut + Powderbank)**Mammut Nutrition**€104.96**12 rev5y ago](https://www.amazon.de/dp/B08ZNP3B8L) [**PBN Vegan Protein Chocolate Hazelnut 1kg Pouch**Premium Body Nutrition**€11.07**689 rev6y ago](https://www.amazon.de/dp/B07KZ6PQMD) [**PBN Micellar Casein Vanilla 1kg Pouch**Premium Body Nutrition**€17.57**1,502 rev6y ago](https://www.amazon.de/dp/B07KZ6YYDG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€29.51**4.4★**▲ 139%**](https://www.amazon.de/dp/B07KDN5HR9) [**PBN - Meal Replacement Chocolate 2.4 kg**Premium Body Nutrition**€23.85**4.4★**▲ 115%**](https://www.amazon.de/dp/B08L75GVYK) [**GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)**Black Hammer Nutrition**€79.88**4.7★**▲ 106%**](https://www.amazon.de/dp/B0F1CLNRD9) [**Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g**Mammut Nutrition**€27.47**4.3★**▲ 89%**](https://www.amazon.de/dp/B07KDNMS4Q) [**PBN Micellar Casein Vanilla 1kg Pouch**Premium Body Nutrition**€17.57**4.4★**▲ 88%**](https://www.amazon.de/dp/B07KZ6YYDG)
**~~View all trending →~~**
## **What buyers say about protein pulver 5kg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**20%
*“Schmeckt”*
**Ernährungs Gehalt**14%
*“Beste Protein”*
**Geschmack**13%
*“The whey flavour good 7/10”*
**Preis-Leistungs-Verhältnis**13%
*“Overall decent product good for the price”*
**Löslichkeit**8%
*“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”*
**Qualität insgesamt**8%
*“Decent product”*
**Süße**2%
*“leicht überzogener Süße.”*
**Inhaltsstoffe – insgesamt**2%
*“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”*
**beworben Vs Tatsächliches Produkt**1%
*“macht seinen Job”*
**Vitamin**1%
*“Vitamin”*
### **What buyers complain about **
**Geschmack insgesamt**27%
*“Schmeckt so 0 nach Erdbeere”*
**Geschmack**12%
*“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”*
**Ernährungs Gehalt**10%
*“Nie wieder Proteinpulver von Mammut Nutrition”*
**Preis-Leistungs-Verhältnis**5%
*“not worth it, auch wenn's günstig ist”*
**Süße**5%
*“Fast schon ekelhaft süß”*
**Löslichkeit**4%
*“Schlechte Löslichkeit”*
**Textur/Konsistenz – insgesamt**3%
*“nicht ganz so cremig”*
**Künstliche Süßstoffe**2%
*“Es ist natürlich schade, dass hier Süßstoffe enthalten sind, die angeblich das Mikrobiom schädigen”*
**Qualität insgesamt**2%
*“Sehr schlecht Qualität”*
**Geruch**2%
*“Schmeckt wie Knete riecht”*
### **Top return reasons **
**Süße**20%
**Geruch**18%
**Vegan/Biologisch**10%
**Qualität insgesamt**10%
**Funktionalität insgesamt**10%
**Haftung/Klebrigkeit**10%
**Feucht/Trocken**10%
**gesteckt/zusammengeschmolzen**5%
**Geschmack insgesamt**3%
**Inhaltsstoffe – insgesamt**3%
## **Common questions**
- **Is protein pulver 5kg profitable to sell on Amazon Germany?**
- The niche generates €387K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the protein pulver 5kg niche?**
- 10 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in protein pulver 5kg?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Ernährungs Gehalt. The return rate is 0.1%.
- **When does demand for protein pulver 5kg peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the protein pulver 5kg niche?**
- Listings span €11.07–€104.96; the average listing price is €39.77 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.
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