---
title: "Protein Pancake — €54K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-pancake"
last_updated: "2026-08-10T13:42:23.441Z"
locale: en
meta:
description: "Niche score 54/100 · €54K/yr market · 67K searches/yr · €18.41 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €54K/yr market · 67K searches/yr · €18.41 avg price. Soft demand (-25.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Pancake — €54K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein pancake**
**Worth a look**
Shows low returns (0.1%), but soft demand (-25.8% this quarter) keeps it on the watch list.
Market size 13Growth 12Conversion 53Competition 61Returns 99Price range 54Avg price 84Brand share 56Review moat 75Quality gap 95
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€18.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****494.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€2.27–€29.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€54K**
€54K/yr · 67K searches
**Growth**
**Bad****-25.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Germany niche tracking, protein pancake is a €54K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein pancake market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€46K–€55K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#617**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 97%
**Open market**
**21%**
- THE PROTEIN WORKS23% - MORE NUTRITION17% - Bodylab2414% - RUF10% - Weider8% - IronMaxx7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pancake/trend)
## **Top protein pancake search terms**
- **protein pancakes**42K/yr-25.6%3.7% conv. - **protein pancake**10K/yr-29.9%3.3% conv. - **protein pancake mix**4K/yr+48.4%4.2% conv. - **pancake protein**3K/yr-18.0%2.5% conv. - **protein pancake pulver**6K/yr-68.1%3.6% conv. - **esn pancake**3K/yr-44.2%2.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-pancake/search-terms)
## **Top protein pancake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€5K15%€8K20%€11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORE Protein Pancakes and Waffle Mix Neutral 450 g ohne Zuckerzusatz für fluffig leckere high-Protein-Pancakes - made in Germany**MORE NUTRITION**€19.42**4.0★176 rev](https://www.amazon.de/dp/B0CFVTGXZJ) [2**RUF Protein Pancakes Chocolate Chip mit herben Zartbitter Chocolate Chunks schnell zubereitet Power-Frühstück hoher Proteingehalt 1 x 150g-Beutel**RUF**€2.27**4.3★488 rev](https://www.amazon.de/dp/B0922FHSM1) [3**Weider Protein Pancake Mix Vanille 1er Pack (1x 600g) 0.6 kg**Weider**€18.17**4.3★589 rev](https://www.amazon.de/dp/B01DVTKNBM) [4**Protein Works | Loaded Protein Pancakes - GOLD Innovation Premium Protein Pancake Mix High Protein Breakfast Low Sugar Low Fat Natürlich 16 Portionen 1kg**THE PROTEIN WORKS**€24.03**4.3★2,285 rev](https://www.amazon.de/dp/B01AAJSMS2) [5**All Stars Pancake Mix leckerer Eiweiss-Pfannkuchen mit viel Protein unter 2g Zucker und Dinkelvollkornmehl 600 g**All Stars**€18.86**4.3★58 rev](https://www.amazon.de/dp/B08BYGWXK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Primalife Protein Pancake | High Protein Pancakes (12 x 55g) (Caramel)**primalife**€23.04**14 rev1y ago](https://www.amazon.de/dp/B0B7W1BNSH) [**IronMaxx High Protein Pancake Mix Chocolate Chip 450 g Beutel proteinreiche Backmischung für Pancakes einfache Zubereitung und gut für Sportler**IronMaxx**€9.85**111 rev1y ago](https://www.amazon.de/dp/B0F368LC2C) [**IronMaxx High Protein Pancake Mix Neutral 450 g Beutel proteinreiche Backmischung für Pancakes einfache Zubereitung und gut für Sportler**IronMaxx**€10.82**111 rev1y ago](https://www.amazon.de/dp/B0F36HQMMX) [![Go Fitness Protein Pancake - [12 x 55 gramm ] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake](https://m.media-amazon.com/images/I/518aT9WqSAL.jpg)**Go Fitness Protein Pancake - \[12 x 55 gramm \] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake**GO FITNESS**€25.18**11 rev1y ago](https://www.amazon.de/dp/B0DXR43MBK) [**PROTEIN PANCAKES | 1000g | Low carb Pfannkuchenmischung | Nur 1 7% Zucker & 1 2% Fett | Ganze 41 1g Protein p.P. | Köstlicher Geschmack | Perfekt als Frühstück & zwischendurch (Natur 1000g Dose)**POWERSTAR FOOD**€29.66**16 rev2y ago](https://www.amazon.de/dp/B00TFB3YAI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Primalife Protein Pancake | High Protein Pancakes (12 x 55g) (Caramel)**primalife**€23.04**3.7★**▲ 123%**](https://www.amazon.de/dp/B0B7W1BNSH) [**Protein Works | Loaded Protein Pancakes - GOLD Innovation Premium Protein Pancake Mix High Protein Breakfast Low Sugar Low Fat Milk Choc Chip 8 Portionen 500g**THE PROTEIN WORKS**€13.43**4.3★**▲ 114%**](https://www.amazon.de/dp/B0BVW95YPY) [![Go Fitness Protein Pancake - [12 x 55 gramm ] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake](https://m.media-amazon.com/images/I/518aT9WqSAL.jpg)**Go Fitness Protein Pancake - \[12 x 55 gramm \] Red Velvet High Protein Snack frisch gebacken & extrem lecker - Eiweißriegel alternative mit 13g Eiweiß pro Pancake**GO FITNESS**€25.18**4.4★**▲ 106%**](https://www.amazon.de/dp/B0DXR43MBK) [**All Stars Pancake Mix leckerer Eiweiss-Pfannkuchen mit viel Protein unter 2g Zucker und Dinkelvollkornmehl 600 g**All Stars**€18.86**4.3★**▲ 100%**](https://www.amazon.de/dp/B08BYGWXK6) [**GymBeam Protein Pfannkuchen & -Waffel Mix - 500 g leckere vorgefertigte Protein-Backmischung mit Molkenkonzentrat hoher Proteingehalt gute Ballaststoffquelle (500 g Schokolade)**GymBeam**€10.00**2.1★**▲ 62%**](https://www.amazon.de/dp/B07T4VTHSJ)
**~~View all trending →~~**
## **What buyers say about protein pancake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Schmeckt”*
**Ernährungs Gehalt**12%
*“Super Pancake alternative mit Protein”*
**Geschmack**6%
*“mega lecker mit n chunky flavour drin”*
**Kochanleitung**6%
*“Easy Zubereitung und Top Nährwerte”*
**Benutzerfreundlichkeit**4%
*“Ist leicht zu machen”*
**Süße**3%
*“vor allem mit etwas süßem Aufstrich oder so.”*
**Brock/Klump/Sammlung**3%
*“Echt lecker wenn man noch Chunky flavor Vanille mit rein macht”*
**Backen**3%
*“Pfannkuchen”*
**Qualität insgesamt**2%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**2%
*“Preisleistung stimmt”*
### **What buyers complain about **
**Geschmack insgesamt**20%
*“schmeckt nicht”*
**Geschmack**11%
*“Spart Zeit, Geschmack 0”*
**Süße**8%
*“schmeckt nicht allzu süß”*
**Verdünnt/wässrig**4%
*“Bleiben in der Mitte fast flüssig”*
**Qualität insgesamt**4%
*“sehr enttäuschend im Vergleich zur früheren Qualität”*
**Preis-Leistungs-Verhältnis**4%
*“Geldverschwendung”*
**Ernährungs Gehalt**4%
*“Aber diese Pancakes sind so ziemlich die ekelhafteste Proteinpampe, die ich jemals gegessen habe”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**2%
*“sollte NICHT die Zubereitung lt. Anleitung gemacht werden”*
**Löslichkeit**2%
*“Löst sich nicht ordentlich und geschmacklich katastrophal”*
**Geruch**2%
*“Sehr intensiver typischer Geruch von Protein-geschwängerten Produkten”*
## **Common questions**
- **Is protein pancake profitable to sell on Amazon Germany?**
- The niche generates €54K/yr across 23 tracked products. 90-day search growth is -25.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the protein pancake niche?**
- 13 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in protein pancake?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- **When does demand for protein pancake peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the protein pancake niche?**
- Listings span €2.27–€29.66; the average listing price is €18.41 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.
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