---
title: "Protein Matcha — €275K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-matcha"
last_updated: "2026-08-10T13:40:46.761Z"
locale: en
meta:
description: "Niche score 50/100 · €275K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €275K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Matcha — €275K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein matcha**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 50Growth 48Conversion 51Competition 3Returns 100Price range 95Avg price 95Brand share 0Review moat 91Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.33**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€15.46–€38.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****188.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€275K**
€275K/yr · 274K searches
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, protein matcha is a €275K/yr Amazon Germany market (274K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein matcha market data**
- **Units sold / yr**
- **13K–15K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€304K–€365K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- MORE NUTRITION85% - IronMaxx7% - MaxiNutrition5% - Inlead4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +18.8% search growth over the last 90 days.
7K5KSpike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-matcha/trend)
## **Top protein matcha search terms**
- **more matcha**62K/yr+65.6%3.2% conv. - **protein matcha**30K/yr+11.0%2.3% conv. - **matcha protein pulver**24K/yr+1.3%2.2% conv. - **more nutrition matcha**16K/yr+48.6%2.6% conv. - **more matcha latte**44K/yr-26.7%4.3% conv. - **matcha more**13K/yr+30.5%3.4% conv. - **matcha protein**11K/yr+9.1%2.7% conv. - **more iced matcha latte**16K/yr-27.6%4.9% conv. - **more matcha strawberry**5K/yr+89.6%1.0% conv. - **esn matcha**7K/yr+20.1%1.1% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-matcha/search-terms)
## **Top protein matcha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€55K40%€110K60%€165K80%€220K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MORE Protein Iced Matcha Latte 500g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€24.08**4.4★503 rev](https://www.amazon.de/dp/B0DVYZZ8VD) [2**MORE Protein Iced Matcha Latte 650g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.18**4.4★503 rev](https://www.amazon.de/dp/B0GBX7TPQZ) [3**MORE Protein Iced Matcha Latte 500g Vanilla Crumble Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€29.24**4.3★58 rev](https://www.amazon.de/dp/B0FQWNM4DR) [4**IronMaxx Iced Matcha Latte 400g Beutel | Proteinreicher Matcha-Drink mit grünem Tee | Ohne Zuckerzusatz | Kalt genießen**IronMaxx**€19.77**3.8★35 rev](https://www.amazon.de/dp/B0FNRWTKGY) [5**MaxiNutrition MaxMatcha Matcha Latte Classic 300g 22g Protein Weniger Süß**MaxiNutrition**€15.46**4.9★24 rev](https://www.amazon.de/dp/B0GVP1X2WY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MaxiNutrition MaxMatcha Matcha Latte Classic 300g 22g Protein Weniger Süß**MaxiNutrition**€15.46**24 rev3mo ago](https://www.amazon.de/dp/B0GVP1X2WY) [**MORE Protein Iced Matcha Latte 650g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.18**503 rev5mo ago](https://www.amazon.de/dp/B0GBX7TPQZ) [**INLEAD - Protein Iced Matcha | 21g Protein pro Portion mit echtem Matcha | Cremig löslicher Proteinshake ohne Zuckerzusatz | Ideal für Alltag & Sport | Proteinpulver - 300g**Inlead**€19.24**10 rev5mo ago](https://www.amazon.de/dp/B0GGJMPP85) [**MORE Protein Iced Matcha Latte 500g Vanilla Crumble Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€29.24**58 rev9mo ago](https://www.amazon.de/dp/B0FQWNM4DR) [**IronMaxx Iced Matcha Latte 400g Beutel | Proteinreicher Matcha-Drink mit grünem Tee | Ohne Zuckerzusatz | Kalt genießen**IronMaxx**€19.77**35 rev10mo ago](https://www.amazon.de/dp/B0FNRWTKGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MaxiNutrition MaxMatcha Matcha Latte Classic 300g 22g Protein Weniger Süß**MaxiNutrition**€15.46**4.9★**▲ 251%**](https://www.amazon.de/dp/B0GVP1X2WY) [**MORE Protein Iced Matcha Latte 650g Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.18**4.4★**▲ 251%**](https://www.amazon.de/dp/B0GBX7TPQZ) [**INLEAD - Protein Iced Matcha | 21g Protein pro Portion mit echtem Matcha | Cremig löslicher Proteinshake ohne Zuckerzusatz | Ideal für Alltag & Sport | Proteinpulver - 300g**Inlead**€19.24**4.6★**▲ 157%**](https://www.amazon.de/dp/B0GGJMPP85) [**IronMaxx Iced Matcha Latte 400g Beutel | Proteinreicher Matcha-Drink mit grünem Tee | Ohne Zuckerzusatz | Kalt genießen**IronMaxx**€19.77**3.8★**▲ 44%**](https://www.amazon.de/dp/B0FNRWTKGY) [**MORE Protein Iced Matcha Latte 500g Vanilla Crumble Matcha Grünteepulver mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€29.24**4.3★**— 9%**](https://www.amazon.de/dp/B0FQWNM4DR)
**~~View all trending →~~**
## **What buyers say about protein matcha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**41%
*“Bester Shake”*
**Geschmack**15%
*“Mega lecker, super Geschmack”*
**Ernährungs Gehalt**10%
*“Bester Protein-Shake”*
**Löslichkeit**6%
*“Das Pulver löst sich bei mir problemlos im Shaker auf”*
**Süße**4%
*“Sehr lecker und angenehm süß”*
**Mischung/Verhältnis**4%
*“Erdbeeren ganz gut”*
**Preis-Leistungs-Verhältnis**2%
*“DEUTLICH günstiger als im Einzelhandel”*
**Qualität insgesamt**1%
*“Die Qualität scheint wirklich gut zu sein, denn das Aroma ist angenehm, vollmundig und wenn möchtest kannst du zusätzlich Matcha hinzufügen”*
**Weiches Gefühl**1%
*“soooo cremig”*
**Koffeingehalt**1%
*“- Mit wenig Koffein pro Portion gibt er einen schönen, sanften Energy-Kick ohne Herzrasen”*
### **What buyers complain about **
**Geschmack insgesamt**30%
*“schmeckt nicht”*
**Süße**9%
*“Nicht ganz so süß wie bei anderen”*
**Geschmack**8%
*“Dünnflüssig, kaum Geschmack und zu teuer”*
**Preis-Leistungs-Verhältnis**5%
*“teuer”*
**Produktzustand**3%
*“artikel ist geöffnet und benutzt angekommen”*
**Verdünnt/wässrig**2%
*“Dünnflüssig”*
**Farbe**2%
*“Beim Umfüllen der erhaltenen Tüte in eine leere Dose ist jedoch sofort der Farbunterschied aufgefallen”*
**Textur/Konsistenz – insgesamt**2%
*“Konsistenz schlammig”*
**Haftung/Klebrigkeit**1%
*“Ist abgegangen und klebt an dem anderen”*
**Künstliche Süßstoffe**1%
*“Leider auch hier die Süßungsmittel Acesulfam K und Sucralose, ich empfehle jedem sich zu informieren welche Auswirkungen das auf den Darm haben kann”*
### **Top return reasons **
**Geschmack insgesamt**33%
**beworben Vs Tatsächliches Produkt**17%
**Geschmack**17%
**Geruch**8%
**Süße**8%
**Funktionalität insgesamt**8%
**Produktzustand**8%
## **Common questions**
- **Is protein matcha profitable to sell on Amazon Germany?**
- The niche generates €275K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the protein matcha niche?**
- 4 brands and 12 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein matcha?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Geschmack. The return rate is 0.1%.
- **What does it cost to enter the protein matcha niche?**
- Listings span €15.46–€38.18; the average listing price is €24.33 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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