---
title: "Protein Kaffee — €280K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-kaffee"
last_updated: "2026-08-10T13:40:48.958Z"
locale: en
meta:
description: "Niche score 70/100 · €280K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · €280K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Kaffee — €280K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein kaffee**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 96Conversion 29Competition 70Returns 99Price range 79Avg price 95Brand share 44Review moat 87Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+144.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****€26.98**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****266.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€8.92–€38.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€280K**
€280K/yr · 454K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon Germany niche tracking, protein kaffee is a €280K/yr Amazon Germany market (454K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–May–Jun. Verdict: Worth a look — 70/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein kaffee market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€270K–€337K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**17%**
- MaxiNutrition25% - MORE NUTRITION22% - ESN17% - Body Attack10% - Nutri +5% - Mammut Nutrition4% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +144.4% search growth over the last 90 days.
200K150KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-kaffee/trend)
## **Top protein kaffee search terms**
- **protein iced coffee**85K/yr+371.5%1.7% conv. - **protein kaffee**143K/yr+76.4%2.3% conv. - **protein coffee**51K/yr+71.6%2.0% conv. - **protein eiskaffee**38K/yr+162.2%2.0% conv. - **iced coffee protein pulver**29K/yr+211.3%1.7% conv. - **protein pulver kaffee**21K/yr+103.0%2.7% conv. - **ice coffee protein**11K/yr+220.0%1.7% conv. - **eiskaffee proteinpulver**11K/yr+135.4%1.8% conv. - **protein eiskaffee ohne zucker**7K/yr+309.7%2.3% conv. - **protein pulver iced coffee**7K/yr+192.9%2.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-kaffee/search-terms)
## **Top protein kaffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€8K6%€17K9%€25K12%€34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESN Flexpresso Protein Coffee Coffee 908 g Cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany (Verpackung kann variieren)**ESN**€38.04**4.4★2,312 rev](https://www.amazon.de/dp/B07RCGMPD6) [2**MaxiNutrition MaxPresso Coffee Classic 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar**MaxiNutrition**€11.92**4.2★251 rev](https://www.amazon.de/dp/B0DV5N99ZB) [3**MaxiNutrition MaxPresso White Chocolate Mocha 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar**MaxiNutrition**€11.90**4.5★151 rev](https://www.amazon.de/dp/B0DV5NMMTW) [4**MaxiNutrition MaxPresso Caramel 300g Protein Kaffee Whey Coffee Pulver 21g Eiweiß pro Portion Zuckerfrei & fettarm Warm & kalt genießbar**MaxiNutrition**€11.88**4.2★258 rev](https://www.amazon.de/dp/B0DV5LZF6P) [5**MORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.17**4.5★735 rev](https://www.amazon.de/dp/B0GMKQB2LJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.17**735 rev5mo ago](https://www.amazon.de/dp/B0GMKQB2LJ) [**MORE Protein Iced Coffee 650g Dark Chocolate Cookie Crumble Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€36.97**138 rev5mo ago](https://www.amazon.de/dp/B0GMKBGT73) [**Body Attack Protein Iced Coffee Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany**Body Attack**€33.22**46 rev11mo ago](https://www.amazon.de/dp/B0FMKHQCDJ) [**Body Attack Protein Iced Coffee White Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee - Mit Koffein Made in Germany**Body Attack**€32.73**35 rev11mo ago](https://www.amazon.de/dp/B0FMKG528Z) [**Body Attack Protein Iced Coffee Vanilla Caramel Latte 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany**Body Attack**€33.03**13 rev11mo ago](https://www.amazon.de/dp/B0FMKLN9F6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MORE Protein Iced Coffee 650g Dark Chocolate Cookie Crumble Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€36.97**4.5★**▲ 101%**](https://www.amazon.de/dp/B0GMKBGT73) [**MORE Protein Iced Coffee 650g Vanilla Chocolate Chip Cookie Eiskaffee mit wertvollen Proteinen wenig Zucker und Fett - made in Germany**MORE NUTRITION**€38.17**4.5★**▲ 100%**](https://www.amazon.de/dp/B0GMKQB2LJ) [**Body Attack Protein Iced Coffee White Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee - Mit Koffein Made in Germany**Body Attack**€32.73**4.4★**▲ 85%**](https://www.amazon.de/dp/B0FMKG528Z) [**ESN Flexpresso Protein Coffee Taster Box 5 x 30g Proteinpulver mit Kaffee Protein-Kaffee mit bis zu 22g Eiweiß je Portion - made in Germany**ESN**€8.92**4.4★**▲ 79%**](https://www.amazon.de/dp/B0F7973W32) [**Body Attack Protein Iced Coffee Chocolate 900 g - Whey Protein Pulver mit Kaffee Extrakt - Erfrischender Proteinshake mit Instantkaffee und Kakao - Mit Koffein Made in Germany**Body Attack**€33.22**4.4★**▲ 66%**](https://www.amazon.de/dp/B0FMKHQCDJ)
**~~View all trending →~~**
## **What buyers say about protein kaffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**34%
*“Yummy”*
**Geschmack**13%
*“Super Whey toller Kaffee Geschmack”*
**Ernährungs Gehalt**12%
*“Beste Protein eiskafees”*
**Löslichkeit**6%
*“Im Wechsel mit anderen Shakes eine gute Mischung”*
**Süße**5%
*“auch die Karamell-Note, die dem Ganzen eine angenehme Süße gibt”*
**Preis-Leistungs-Verhältnis**3%
*“Zusammensetzung für den Preis okay”*
**Qualität insgesamt**2%
*“Produkt OK”*
**Koffeingehalt**2%
*“Absolutes Favorite Whey für alle coffee Junkies”*
**Textur/Konsistenz – insgesamt**2%
*“auch Konsistenz.”*
**Inhaltsstoffe – insgesamt**1%
*“Inhalte super”*
### **What buyers complain about **
**Süße**18%
*“Endlich mal ein Protein Kaffee der nicht so übermäßig süß ist”*
**Geschmack insgesamt**17%
*“Schmeckt nach Stevia”*
**Geschmack**10%
*“Schlechter Geschmack und Mundgefühl”*
**Preis-Leistungs-Verhältnis**5%
*“Schade um das Geld”*
**Löslichkeit**4%
*“Pulver löst sich nicht auf”*
**Künstliche Süßstoffe**3%
*“schlecht nach Süßungsmitteln”*
**Ernährungs Gehalt**3%
*“Leider vertrage ich dieses vegane Protein Pulver nicht”*
**Textur/Konsistenz – insgesamt**1%
*“Jedoch fehlt den Pulvern von DM das gute „Mundgefühl“, also die Cremigkeit.”*
**Funktionalität insgesamt**1%
*“Löst sich nicht auf”*
**Geruch**1%
*“Schmeckt und riecht im Vergleich zu anderen leider irgendwie ranzig”*
### **Top return reasons **
**Geschmack insgesamt**42%
**Geschmack**15%
**Preis-Leistungs-Verhältnis**6%
**Löslichkeit**4%
**Ernährungs Gehalt**4%
**Auslaufsicher**3%
**Inhaltsstoffe – insgesamt**3%
**Bitter**3%
**Süße**3%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is protein kaffee profitable to sell on Amazon Germany?**
- The niche generates €280K/yr across 35 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +144.4%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the protein kaffee niche?**
- 16 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in protein kaffee?**
- Top complaints mined from reviews: Süße, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- **When does demand for protein kaffee peak?**
- Demand peaks in Jan–Feb–May–Jun; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the protein kaffee niche?**
- Listings span €8.92–€38.73; the average listing price is €26.98 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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