---
title: "Protein Drink — €55K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-drink"
last_updated: "2026-08-10T13:42:16.090Z"
locale: en
meta:
description: "Niche score 56/100 · €55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Drink — €55K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein drink**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 26Conversion 29Competition 67Returns 100Price range 77Avg price 95Brand share 66Review moat 88Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****236.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€1.57–€60.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€55K**
€55K/yr · 102K searches
According to Flapen's Amazon Germany niche tracking, protein drink is a €55K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein drink market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€70K–€93K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**27%**
- Alpro26% - mucki14% - Vilgain11% - Mammut Nutrition8% - Body Attack7% - Chiefs7%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +0.4% search growth over the last 90 days.
3K2KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-drink/trend)
## **Top protein drink search terms**
- **protein drink**37K/yr+8.6%1.3% conv. - **protein drink fertig**14K/yr-10.1%1.9% conv. - **yopro protein drink**9K/yr-27.0%0.6% conv. - **protein getränk**6K/yr-7.4%0.5% conv. - **protein drinks fertig**2K/yr+228.8%0.3% conv. - **alpro protein**7K/yr-18.9%3.4% conv. - **protein drinks**4K/yr+0.3%0.9% conv. - **protein shake fertigdrink**4K/yr-14.2%1.4% conv. - **fertig proteinshake**4K/yr+7.7%0.7% conv. - **proteindrink**3K/yr+2.6%1.7% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-drink/search-terms)
## **Top protein drink products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€7K16%€9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpro Proteindrink Soja Schokolade 8x1L | 100% pflanzlich | laktosefrei | zuckerarm | reich an pflanzlichem Protein**Alpro**€15.58**4.6★1,450 rev](https://www.amazon.de/dp/B09GVHN99N) [2**mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack**mucki**€37.61**4.4★12 rev](https://www.amazon.de/dp/B0FQY3L86C) [3**Mammut Nutrition Protein Shake RTD 6 x 500ml Chocolate 40g Protein pro Flasche Trinkfertige Eiweißshakes Laktosefrei wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Mammut Nutrition**€14.42**4.7★31 rev](https://www.amazon.de/dp/B0GGJ79VTZ) [4**Alpro Proteindrink Natur 100 Prozent pflanzlich laktosefrei zuckerarm und reich an pflanzlichem Protein 8 x 1L**Alpro**€32.85**4.4★571 rev](https://www.amazon.de/dp/B09GVKG25S) [5**Vilgain Protein Milkshake 33g Eiweiß pro Portion Laktosearm Fertiger Milchproteinshake Hochwertige Zutaten Ohne Künstliche Zusätze Mit Stevia Gesüßt (12x330ml Kokosnuss)**Vilgain**€22.26**4.8★25 rev](https://www.amazon.de/dp/B0DQPWJ73B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Best Body Nutrition Protein Shake RTD 6 x 500ml Vanilla Vibes 39g Protein pro Flasche Trinkfertige Eiweißshakes wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Best Body Nutrition**€14.88**5 rev5mo ago](https://www.amazon.de/dp/B0GHP1N3KV) [**Best Body Nutrition Protein Shake RTD 6 x 500ml Chocolate Crush 40g Protein pro Flasche Trinkfertige Eiweißshakes wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Best Body Nutrition**€14.87**5 rev5mo ago](https://www.amazon.de/dp/B0GHNXJJ2P) [**Mammut Nutrition Protein Shake RTD 6 x 500ml Chocolate 40g Protein pro Flasche Trinkfertige Eiweißshakes Laktosefrei wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Mammut Nutrition**€14.42**31 rev6mo ago](https://www.amazon.de/dp/B0GGJ79VTZ) [**Body Attack High Protein Shake Schokolade 12 x 500 ml**Body Attack**€42.50**5 rev6mo ago](https://www.amazon.de/dp/B0GG9ZWF5G) [**mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack**mucki**€37.61**12 rev10mo ago](https://www.amazon.de/dp/B0FQY3L86C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COLLIDE Kollagen Protein Drink Minze-Limette - 12 x 250ml - Zuckerfrei & High Protein - Mit Collagen Hydrolysat Peptiden Vitamin B6 &12 Folsäure Biotin & Koffein**COLLIDE**€18.51**4.5★**▲ 238%**](https://www.amazon.de/dp/B0FJ29GRG2) [**Best Body Nutrition Protein Shake RTD 6 x 500ml Vanilla Vibes 39g Protein pro Flasche Trinkfertige Eiweißshakes wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Best Body Nutrition**€14.88**5.0★**▲ 162%**](https://www.amazon.de/dp/B0GHP1N3KV) [**mucki PROTEIN DRINK VANILLE Protein-Drink Fertig mit 40g Protein Zero Fat Trinkmahlzeit für Muskelaufbau & bewusste Ernährung 12 x 500 ml Vorratspack**mucki**€37.61**4.4★**▲ 160%**](https://www.amazon.de/dp/B0FQY3L86C) [**Mammut Nutrition Protein Shake RTD 6 x 500ml Chocolate 40g Protein pro Flasche Trinkfertige Eiweißshakes Laktosefrei wenig Fett ohne Zuckerzusatz Ideal für unterwegs**Mammut Nutrition**€14.42**4.7★**▲ 155%**](https://www.amazon.de/dp/B0GGJ79VTZ) [**LiveFresh Skyr Drink Probierpaket 30g Protein + Kollagen Kalorienarm Ohne Zuckerzusatz Protein Shake Alternative 24x250ml**LiveFresh**€60.72**4.2★**▲ 147%**](https://www.amazon.de/dp/B0FHX81KQ7)
**~~View all trending →~~**
## **What buyers say about protein drink**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**32%
*“Schmeckt”*
**Geschmack**15%
*“Chocolate und Vanilla sind sichere Klassiker und genau das mag ich daran”*
**Ernährungs Gehalt**14%
*“Clear Protein”*
**Süße**4%
*“Ein bisschen süß”*
**Textur/Konsistenz – insgesamt**3%
*“Cremig”*
**Qualität insgesamt**3%
*“Bestes Produkt”*
**Weiches Gefühl**2%
*“also schön cremig”*
**Vegan/Biologisch**2%
*“Alles vegan”*
**Benutzerfreundlichkeit**2%
*“Praktisch ist außerdem die Verpackung – einfach schütteln, öffnen, trinken, ganz ohne Shaker oder Pulvermischen”*
**Preis-Leistungs-Verhältnis**1%
*“der Preis sehr fair”*
### **What buyers complain about **
**Geschmack insgesamt**23%
*“Schmeckt überhaupt nicht”*
**Preis-Leistungs-Verhältnis**12%
*“Schade um's Geld”*
**Süße**8%
*“zu süß”*
**Künstliche Süßstoffe**7%
*“der gefürchtete künstliche Beigeschmack von Süßstoff oder Protein fehlt hier komplett.”*
**Geschmack**5%
*“Geschmack 0/10”*
**Ernährungs Gehalt**3%
*“ich finde dass high protein drinks oft nicht so gut schmecken.”*
**Textur/Konsistenz – insgesamt**3%
*“Die Konsistenz könnte cremiger sein”*
**Zufriedenheit/Vergnügen**1%
*“Nicht zufrieden”*
**Geruch**1%
*“wirkt das Aroma nicht komplett natürlich,”*
**Allergien**1%
*“viele Lebensmittel Allergien / Laktose Intoleranz & Süssstoffallergie”*
### **Top return reasons **
**Ernährungs Gehalt**25%
**Geschmack insgesamt**20%
**Süße**16%
**Funktionalität insgesamt**9%
**Inhaltsstoffe – insgesamt**9%
**Zertifizierungen**5%
**Materialqualität**5%
**beworben Vs Tatsächliches Produkt**5%
**Geruch**5%
**Künstliche Süßstoffe**2%
## **Common questions**
- **Is protein drink profitable to sell on Amazon Germany?**
- The niche generates €55K/yr across 38 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the protein drink niche?**
- 18 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in protein drink?**
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- **What does it cost to enter the protein drink niche?**
- Listings span €1.57–€60.72; the average listing price is €23.29 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.
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