---
title: "Protein Creme — €118K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-creme"
last_updated: "2026-08-10T17:33:46.472Z"
locale: en
meta:
description: "Niche score 45/100 · €118K/yr market · 210K searches/yr · €11.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €118K/yr market · 210K searches/yr · €11.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Creme — €118K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein creme**
**Skip it**
Soft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 7Conversion 59Competition 37Returns 100Price range 50Avg price 42Brand share 24Review moat 71Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****651.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€2.50–€27.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.03**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€118K**
€118K/yr · 210K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, protein creme is a €118K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein creme market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€110K–€138K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **72%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**7%**
- ahead33% - MaxiNutrition27% - feel fit16% - IronMaxx9% - All Stars6% - Naughty Nuts3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 39 weeks — -35.0% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-creme/trend)
## **Top protein creme search terms**
- **ahead creme**50K/yr-38.0%2.3% conv. - **protein creme**42K/yr-30.8%4.8% conv. - **protein aufstrich**11K/yr-1.3%3.5% conv. - **ahead crazy hazel**19K/yr-56.9%2.4% conv. - **protein creme ohne zucker**12K/yr-39.5%5.1% conv. - **protein nutella**8K/yr-18.2%4.2% conv. - **protein cream**7K/yr-25.6%4.1% conv. - **ahead nusscreme**6K/yr-32.5%1.5% conv. - **ahead schokocreme**6K/yr-28.6%3.5% conv. - **ahead aufstrich**6K/yr-34.3%2.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-creme/search-terms)
## **Top protein creme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€12K20%€24K30%€35K40%€47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MaxiNutrition Protein Cream Haselnuss-Nougat 200g im Glas Schokoladenaufstrich mit 21% Protein- und 24% Haselnussanteil mit nur 7 7 Gramm Zucker (80% weniger als herkömmliche Streichcremes)**MaxiNutrition**€3.73**4.3★759 rev](https://www.amazon.de/dp/B0B917639V) [2**ahead CRAZY HAZEL | 6 x 200g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich Schokocreme**ahead**€27.05**4.4★438 rev](https://www.amazon.de/dp/B0BZDV3V9V) [3**Feel FIT Protein Nut Kakao-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl Proteincreme 19% 200g**feel fit**€4.53**4.3★885 rev](https://www.amazon.de/dp/B096G5XG18) [4**ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch**ahead**€18.66**4.2★37 rev](https://www.amazon.de/dp/B0FQPFV6QH) [5**ahead Crazy Nuss Creme Mix | 6 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich**ahead**€27.30**4.4★87 rev](https://www.amazon.de/dp/B0DDY5F4DN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch**ahead**€18.66**37 rev10mo ago](https://www.amazon.de/dp/B0FQPFV6QH) [**Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto & low carb Proteincreme 24% Eiweiß 200g**feel fit**€5.04**885 rev10mo ago](https://www.amazon.de/dp/B0FNX5Q4YF) [**IronMaxx Protein Creme - Pistazien Creme 200g Glas | Proteinreicher Brotaufstrich mit Pistazien | Ohne Zuckerzusatz | Cremige Konsistenz & ideal für Fitnessbewusste**IronMaxx**€6.90**103 rev1y ago](https://www.amazon.de/dp/B0F4XC1DPB) [**GO ON - Protein Creme Kokos-Mandel 6x180g 21% Protein Aufstrich Zuckerfrei Kokoscreme Aufstrich Fitness Lebensmittel Ohne Palmöl**GO ON!**€25.08**33 rev1y ago](https://www.amazon.de/dp/B0DK1BD14H) [**ahead WHITE CRAZY HAZEL | 3 x 350g Haselnusscreme ohne Zuckerzusatz | Super leckerer Schokoaufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch | Zuckerarmer Brotaufstrich**ahead**€23.72**51 rev1y ago](https://www.amazon.de/dp/B0DNQPCRW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ALL STARS Protein Cream White Chocolate (330 g) Der cremig leckere Protein Aufstrich ohne Zuckerzusatz & ohne Palmöl 20% Whey Protein High Protein Creme Vegetarisch**All Stars**€8.68**4.2★**▲ 136%**](https://www.amazon.de/dp/B0CNS3GB3R) [**Feel FIT Protein Milky Nut Milch-Haselnuss-Aufstrich ohne Zuckerzusatz ohne Palmöl keto & low carb Proteincreme 24% Eiweiß 200g**feel fit**€5.04**4.3★**▲ 102%**](https://www.amazon.de/dp/B0FNX5Q4YF) [**GymBeam MoiMüv Proteinaufstrich Köstliche Protein-Creme ohne Zuckerzusatz glutenfrei als Alternative zu Schokoladenaufstrich ideal für Snacks Pfannkuchen und Desserts (400 g Dreamy Hazelnut)**GymBeam**€8.20**4.1★**▲ 73%**](https://www.amazon.de/dp/B0CQP71GN5) [**IronMaxx Protein Creme - Pistazien Creme 200g Glas | Proteinreicher Brotaufstrich mit Pistazien | Ohne Zuckerzusatz | Cremige Konsistenz & ideal für Fitnessbewusste**IronMaxx**€6.90**4.5★**▲ 39%**](https://www.amazon.de/dp/B0F4XC1DPB) [**ahead Crunchy Crazy Nusscreme Probierpaket | 3 x 200g Haselnusscreme & Pistaziencreme ohne Zuckerzusatz | Aufstrich mit 80% weniger Zucker* | Ohne Palmöl glutenfrei & vegetarisch**ahead**€18.66**4.2★**▲ 22%**](https://www.amazon.de/dp/B0FQPFV6QH)
**~~View all trending →~~**
## **What buyers say about protein creme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**49%
*“Schmeckt super”*
**Geschmack**10%
*“Super Geschmack”*
**Süße**9%
*“Beste zuckerfreie Marmelade”*
**Ernährungs Gehalt**6%
*“Protein cream”*
**Qualität insgesamt**5%
*“Super Produkt”*
**Textur/Konsistenz – insgesamt**3%
*“aber eine feine Konsistenz”*
**Gesundheitliche Vorteile – insgesamt**2%
*“Lecker und gesund (ich glaube so)”*
**Preis-Leistungs-Verhältnis**1%
*“ein super Produkt für einen fairen Preis”*
**Künstliche Süßstoffe**1%
*“natürlicher als manch so andere Marmeladen mit Zucker”*
**beworben Vs Tatsächliches Produkt**1%
*“Entspricht den Erwartungen”*
### **What buyers complain about **
**Geschmack insgesamt**17%
*“Schmeckt nicht”*
**Geschmack**9%
*“der Geschmack schmeckte nach Karamell”*
**Preis-Leistungs-Verhältnis**8%
*“Recht teuer”*
**Süße**8%
*“Es schmeckt weniger Süß”*
**Textur/Konsistenz – insgesamt**5%
*“Konsistenz noch nicht perfekt”*
**Ernährungs Gehalt**5%
*“ungesund”*
**Verdünnt/wässrig**3%
*“etwas flüssig”*
**Ölig/fettig**3%
*“Extrem verklumpt, Öl oben Rest unten”*
**Künstliche Süßstoffe**3%
*“Als ob die Süßstoff nicht richtig gut gemahlen”*
**beworben Vs Tatsächliches Produkt**2%
*“irreführend”*
### **Top return reasons **
**Auslaufsicher**50%
**Abgestanden/verfault/verwöhnt**50%
## **Common questions**
- **Is protein creme profitable to sell on Amazon Germany?**
- The niche generates €118K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the protein creme niche?**
- 10 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in protein creme?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **What does it cost to enter the protein creme niche?**
- Listings span €2.50–€27.30; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)