---
title: "Protein Chips — €92K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/protein-chips"
last_updated: "2026-08-10T13:39:22.880Z"
locale: en
meta:
description: "Niche score 46/100 · €92K/yr market · 234K searches/yr · €12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €92K/yr market · 234K searches/yr · €12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Chips — €92K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein chips**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 27Conversion 39Competition 40Returns 100Price range 47Avg price 54Brand share 15Review moat 92Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****166.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€12.50**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€1.76–€26.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€92K**
€92K/yr · 234K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, protein chips is a €92K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein chips market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€188K–€250K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **84%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**4%**
- IronMaxx44% - Supplify32% - ahead7% - Inlead7% - GO FITNESS3% - Layenberger2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/protein-chips/trend)
## **Top protein chips search terms**
- **protein chips**129K/yr-0.9%2.5% conv. - **protein chips wenig kalorien**6K/yr+309.7%2.4% conv. - **high protein chips**12K/yr-14.2%2.8% conv. - **kalorienarme chips**10K/yr-13.9%0.7% conv. - **gesunde chips**9K/yr-23.0%1.0% conv. - **protein flips**6K/yr+45.1%1.6% conv. - **low calorie chips**6K/yr+31.0%0.5% conv. - **low carb chips**8K/yr-26.2%1.5% conv. - **protein puffs**6K/yr+44.0%1.0% conv. - **proteinchips**5K/yr+62.2%3.6% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/protein-chips/search-terms)
## **Top protein chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€18K30%€28K40%€37K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IronMaxx High Protein Chips Paprika 60g | Low Carb Glutenfrei & Zuckerarm | Knuspriger Eiweiß-Snack**IronMaxx**€2.04**3.8★289 rev](https://www.amazon.de/dp/B0F673R2ZB) [2**IronMaxx High Protein Chips Sour Cream & Onion 60g | Low Carb Glutenfrei & Zuckerarm | Knuspriger Eiweiß-Snack**IronMaxx**€2.13**4.0★197 rev](https://www.amazon.de/dp/B0F66XZMQ4) [3**Supplify Protein Chips (Mix Box II) - Eiweiß Snack zum Abnehmen oder Muskelaufbau - die leckere Alternative zu Protein-Pulver oder -Riegel (6x50g)**Supplify**€17.68**4.5★151 rev](https://www.amazon.de/dp/B09VTDYF6T) [4**Supplify 6x50g High Protein-Chips Mix-Box in verschiedenen Geschmacksrichtungen (Paprika Thai Sweet Chili Sour Cream n Onion) - Low Carb Eiweißchips - Proteinchips kalorienarm Fitness Snack**Supplify**€17.65**4.3★939 rev](https://www.amazon.de/dp/B01LXJ0GAT) [5**Supplify 6x50g High Protein-Chips vegan mit Thai Sweet Chili Geschmack - Low Carb Eiweißchips zum Abnehmen - Proteinchips kalorienarm Fitness Snack Alternative**Supplify**€13.92**4.5★156 rev](https://www.amazon.de/dp/B01M04J27J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INLEAD High Protein Tortilla Chips | 35g Protein pro 100g | Knusprige Protein Chips mit viel Ballaststoffen | Protein Snack für Fitness & Alltag - 6x 50g (Paprika)**Inlead**€15.34**0 rev4mo ago](https://www.amazon.de/dp/B0GS1Y92MV) [**Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Texas BBQ - Linsen Chips - Eiweißriegel alternative und herzhafter Snack**GO FITNESS**€26.68**4 rev5mo ago](https://www.amazon.de/dp/B0FSXZPWCW) [**Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Sourcream & Onion - Linsen Chips - Eiweißriegel alternative und herzhafter Snack**GO FITNESS**€26.50**1 rev5mo ago](https://www.amazon.de/dp/B0FSXZLPD3) [**INLEAD - Protein Chips | 35% Eiweiß | 60% Weniger Fett | Leckerer Eiweiß Snack zum Abnehmen und Muskelaufbau | Alternative zum Proteinriegel | Glutenfrei & Vegan - 6x 50g (Paprika)**Inlead**€15.08**1 rev7mo ago](https://www.amazon.de/dp/B0G64G1Q9H) [**Crafties Chips kalorienarme Kartoffelchips fettfrei gebacken gesunde Snacks zum Abnehmen natürliche Zutaten - 12x 60g -KARTOFFEL**Crafties**€25.60**36 rev12mo ago](https://www.amazon.de/dp/B0FHRMSSXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INLEAD High Protein Tortilla Chips | 35g Protein pro 100g | Knusprige Protein Chips mit viel Ballaststoffen | Protein Snack für Fitness & Alltag - 6x 50g (Paprika)**Inlead**€15.34**0.0★**▲ 202%**](https://www.amazon.de/dp/B0GS1Y92MV) [**Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Sourcream & Onion - Linsen Chips - Eiweißriegel alternative und herzhafter Snack**GO FITNESS**€26.50**5.0★**▲ 137%**](https://www.amazon.de/dp/B0FSXZLPD3) [**Go Fitness High Protein Snacks - Puffs 12 x 50 Gramm Packungen mit je 16g Eiweiß - Texas BBQ - Linsen Chips - Eiweißriegel alternative und herzhafter Snack**GO FITNESS**€26.68**4.4★**▲ 126%**](https://www.amazon.de/dp/B0FSXZPWCW) [**Crafties Chips kalorienarme Kartoffelchips fettfrei gebacken gesunde Snacks zum Abnehmen natürliche Zutaten - 12x 60g -KARTOFFEL**Crafties**€25.60**3.9★**▲ 96%**](https://www.amazon.de/dp/B0FHRMSSXZ) [**ahead Crispies Paprika | High Protein Chips mit 24% Protein Low Fat Vegan glutenfrei sojafrei - Leckere gesunde Snacks für deinen Filmeabend oder unterwegs - Ohne Zuckerzusatz & ohne Palmöl**ahead**€13.71**4.5★**▲ 45%**](https://www.amazon.de/dp/B0C2PV87WJ)
**~~View all trending →~~**
## **What buyers say about protein chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**43%
*“Mega lecker”*
**Ernährungs Gehalt**13%
*“Protein chips”*
**Knusprigkeit**9%
*“Absolute Kaufempfehlung, Lecker und crunchy”*
**Geschmack**7%
*“Knuspriger Snack mit klarem Kartoffelgeschmack”*
**Qualität insgesamt**5%
*“Gute Alternative”*
**Salzgehalt**3%
*“Die Nährwertangaben des Snacks klingen sehr gut, kaum Salz, kein Zucker und wenig Kalorien”*
**Inhaltsstoffe – insgesamt**1%
*“Die Zutatenliste ist erfrischend kurz: Wasser (52%), Kartoffelflocken (31%), Butter (2,8%) (und bei der anderen Sorte echte Oliven (13%).”*
**Geschenk Zweck**1%
*“Ideales Geschenk für Menschen die gerne *gesund* naschen”*
**Würzigkeit**1%
*“Eine sehr leckere würzige Alternative zu Kartoffelchips mit viel weniger Kalorien”*
**Textur/Konsistenz – insgesamt**1%
*“Das merkt man auch an der Textur: sehr leicht, luftig und knusprig, fast eher wie gebackene Kartoffelpolster als echte Chips”*
### **What buyers complain about **
**Geschmack insgesamt**31%
*“Schmeckt überhaupt nicht”*
**Salzgehalt**10%
*“Weder Chips noch salzig”*
**Geschmack**9%
*“Komplett zerbröselt und geschmacklich enttäuschend”*
**Ernährungs Gehalt**3%
*“Proteine kann man auch anders zu sich nehmen als auf diese seltsame Konsistenz/Geschmack”*
**Pulverisiert/zerbröselt**3%
*“alle Chips waren verkrümelt”*
**beworben Vs Tatsächliches Produkt**2%
*“Artikelmerkmale, die bereits im Angebotstext beschrieben sind, möchte ich nicht nochmals wiederholen, außer das Produkt weicht von der Beschreibung ab”*
**Geruch**2%
*“Schlimmer Geruch”*
**Preis-Leistungs-Verhältnis**2%
*“Der Preis ist aber schon heavy”*
**Textur/Konsistenz – insgesamt**2%
*“Die Konsistenz ist sehr knackig, die Chips sind einzeln sehr dünn und innen luftig”*
**Gesamtgröße**1%
*“Die Chips kommen in einem riesigen”*
## **Common questions**
- **Is protein chips profitable to sell on Amazon Germany?**
- The niche generates €92K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the protein chips niche?**
- 9 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in protein chips?**
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Geschmack. The return rate is 0.0%.
- **When does demand for protein chips peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the protein chips niche?**
- Listings span €1.76–€26.68; the average listing price is €12.50 (sweet spot $15–$100). The average incumbent carries 166 reviews — the moat a new listing must climb.
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