---
title: "Trend — propylenglykol - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/propylenglykol/trend"
last_updated: "2026-08-10T18:32:11.367Z"
locale: en
meta:
  description: "Niche score 51/100 · €142K/yr market · 87K searches/yr · €17.25 avg price. Soft demand (-4.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €142K/yr market · 87K searches/yr · €17.25 avg price. Soft demand (-4.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — propylenglykol - Flapen"
---

# **propylenglykol**

**Worth a look**

Shows low returns (0.1%), but soft demand (-4.8% this quarter) keeps it on the watch list.

Market size 31Growth 23Conversion 85Competition 38Returns 100Price range 77Avg price 81Brand share 37Review moat 82Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****355.44**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€17.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€7.27–€41.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€142K**

€142K/yr · 87K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

## Trend