---
title: "Trend — propolis - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/propolis/trend"
last_updated: "2026-08-10T20:26:53.035Z"
locale: en
meta:
  description: "Niche score 56/100 · €356K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €356K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — propolis - Flapen"
---

# **propolis**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 13Conversion 68Competition 52Returns 100Price range 60Avg price 79Brand share 58Review moat 72Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€16.58**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****628.81**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€7.76–€26.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****€356K**

€356K/yr · 349K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

## Trend