---
title: "Search terms — procalm - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/procalm/search-terms"
last_updated: "2026-07-21T12:57:27.896Z"
locale: en
meta:
  description: "Niche score 79/100 · €32K/yr market · 14K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 79/100 · €32K/yr market · 14K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — procalm - Flapen"
---

# **procalm**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 100Conversion 93Competition 74Returns 100Price range 95Avg price 89Brand share 87Review moat 98Quality gap 96

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****41.35**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Price range**

**Incredible****€15.28–€33.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€20.51**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€32K**

€32K/yr · 14K searches