---
title: "Search terms — pms - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/pms/search-terms"
last_updated: "2026-08-10T14:38:30.048Z"
locale: en
meta:
  description: "Niche score 54/100 · €221K/yr market · 227K searches/yr · €25.05 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €221K/yr market · 227K searches/yr · €25.05 avg price. Soft demand (-19.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pms - Flapen"
---

# **pms**

**Worth a look**

Shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.

Market size 42Growth 15Conversion 49Competition 41Returns 100Price range 95Avg price 95Brand share 43Review moat 66Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€25.05**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****€16.59–€64.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****853.39**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€221K**

€221K/yr · 227K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-19.6%**

90-day search growth — must beat 0% to launch

## Search terms