---
title: "Philips Sonicare Ersatzbürsten Schwarz — €514K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/philips-sonicare-ersatzbuersten-schwarz"
last_updated: "2026-08-05T19:59:27.779Z"
locale: en
meta:
description: "Niche score 48/100 · €514K/yr market · 168K searches/yr · €24.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €514K/yr market · 168K searches/yr · €24.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Sonicare Ersatzbürsten Schwarz — €514K/yr Amazon DE Niche (2026) - Flapen"
---
# **philips sonicare ersatzbürsten schwarz**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 18Conversion 95Competition 24Returns 98Price range 78Avg price 95Brand share 0Review moat 43Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****€24.21**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.97–€40.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€514K**
€514K/yr · 168K searches
**Review moat**
**Okay****2,180.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, philips sonicare ersatzbürsten schwarz is a €514K/yr Amazon Germany market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips sonicare ersatzbürsten schwarz market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€484K–€605K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS91% - valuabletry4% - Jarubekil2% - Rebeool2% - Aster Dental Care1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/philips-sonicare-ersatzbuersten-schwarz/trend)
## **Top philips sonicare ersatzbürsten schwarz search terms**
- **sonicare a3**23K/yr-13.1%13.1% conv. - **philips sonicare a3**23K/yr-21.9%15.2% conv. - **philips sonicare ersatzbürsten a3**22K/yr-18.6%16.0% conv. - **philips sonicare ersatzbürsten schwarz**16K/yr-5.1%9.0% conv. - **philips sonicare a3 premium all-in-one**15K/yr-4.3%16.1% conv. - **philips sonicare 5300 ersatzbürsten**11K/yr+0.2%9.0% conv. - **sonicare ersatzbürsten a3**10K/yr-18.8%12.1% conv. - **sonicare a3 ersatzbürsten**9K/yr-6.5%16.2% conv. - **sonicare ersatzbürsten schwarz**8K/yr-27.6%8.7% conv. - **philips sonicare 4100 ersatzbürsten**6K/yr-20.2%3.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/philips-sonicare-ersatzbuersten-schwarz/search-terms)
## **Top philips sonicare ersatzbürsten schwarz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€51K20%€103K30%€154K40%€206K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Schwarz 4er-Pack HX9094/88**PHILIPS**€35.71**4.7★1,330 rev](https://www.amazon.de/dp/B0DHZRH11V) [2**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Weiß 4er-Pack HX9094/87**PHILIPS**€30.58**4.7★1,102 rev](https://www.amazon.de/dp/B0DHZQT5CD) [3**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Schwarz 6er-Pack HX9096/88**PHILIPS**€40.27**4.7★1,328 rev](https://www.amazon.de/dp/B0DHZR9N7R) [4**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Weiß 6er-Pack HX9096/87**PHILIPS**€40.62**4.7★1,102 rev](https://www.amazon.de/dp/B0DHZP1MHS) [5**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Weiß 2er-Pack HX9092/87**PHILIPS**€20.00**4.7★1,102 rev](https://www.amazon.de/dp/B0DHZQ3D3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Schwarz)**Jarubekil**€14.22**252 rev8mo ago](https://www.amazon.de/dp/B0FX9NYCP9) [**Philips Sonicare S2 Sensitive Original-Ersatzbürstenköpfe Schwarz 6er-Pack HX6056/88**PHILIPS**€24.92**302 rev1y ago](https://www.amazon.de/dp/B0FDBPC1MX) [**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 8er-Pack HX6068/88**PHILIPS**€27.25**2,436 rev1y ago](https://www.amazon.de/dp/B0DJQNLWGC) [**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Schwarz 4er-Pack HX9094/88**PHILIPS**€35.71**1,330 rev1y ago](https://www.amazon.de/dp/B0DHZRH11V) [**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Weiß 4er-Pack HX9094/87**PHILIPS**€30.58**1,102 rev1y ago](https://www.amazon.de/dp/B0DHZQT5CD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Schwarz)**Jarubekil**€14.22**4.3★**▲ 100%**](https://www.amazon.de/dp/B0FX9NYCP9) [**Rebeool 8 Stück Ersatzbürsten Kompatibel mit Philips Sonicare Zahnbürstenaufsatz für Protective5300 3100 4500 Diamond 9000 Aufsteckbürste für täglich präzise Zahnreinigung**Rebeool**€7.97**4.4★**▲ 75%**](https://www.amazon.de/dp/B0D3X3RH5Q) [**Philips Sonicare A3 Premium All-in-One Original Ersatzbürstenköpfe Schwarz 4er-Pack HX9094/88**PHILIPS**€35.71**4.7★**▲ 51%**](https://www.amazon.de/dp/B0DHZRH11V) [**Philips Sonicare S2 Sensitive Original-Ersatzbürstenköpfe Schwarz 6er-Pack HX6056/88**PHILIPS**€24.92**4.7★**▲ 47%**](https://www.amazon.de/dp/B0FDBPC1MX) [**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 4er-Pack HX6064/88**PHILIPS**€20.39**4.7★**▲ 34%**](https://www.amazon.de/dp/B0DHZN7Q4Q)
**~~View all trending →~~**
## **What buyers say about philips sonicare ersatzbürsten schwarz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mundhygiene**19%
*“Zahnbürsten passen optimal auf meine Dental Zahnbürste”*
**Qualität insgesamt**19%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**15%
*“Super Preis/Leistung”*
**Gesamtgröße**14%
*“PASST”*
**Einfache Reinigung**6%
*“Perfekte Reinigung”*
**Weiches Gefühl**3%
*“Angenehm weich”*
**beworben Vs Tatsächliches Produkt**3%
*“Das Produkt entspricht der Beschreibung”*
**Pinselqualität**2%
*“Super Aufsteckbürsten”*
**Kompatibilität – insgesamt**2%
*“I had high hopes for these replacement brush heads because theyre advertised as compatible with Philips Sonicare models”*
**Haltbarkeit**2%
*“Lange haltbarkeit”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“For the price I expected something closer to the originals”*
**Qualität insgesamt**11%
*“Not worth the hype – disappointing quality and performance”*
**Gesamtgröße**10%
*“Ungenaue Passform”*
**Hartes Gefühl**7%
*“Das Material wirkt steif”*
**Mundhygiene**5%
*“Bürste brach beim Zähneputzen im Mund auseinander”*
**Haltbarkeit**4%
*“Abfallend”*
**Einfache Reinigung**3%
*“However, the overall cleaning performance is underwhelming”*
**Add-Ons/Anhänge**3%
*“Aufsteckbürsten häufig defekt”*
**Kompatibilität – insgesamt**3%
*“Leider passen die bei Philips nicht drauf”*
**Komfort insgesamt**2%
*“unangenehm im Mund”*
### **Top return reasons **
**Gesamtgröße**50%
**Kompatibilität – insgesamt**13%
**Qualität insgesamt**5%
**Funktionalität insgesamt**3%
**Preis-Leistungs-Verhältnis**3%
**Add-Ons/Anhänge**3%
**beworben Vs Tatsächliches Produkt**2%
**Hartes Gefühl**2%
**Weiches Gefühl**2%
**Mundhygiene**2%
## **Common questions**
- **Is philips sonicare ersatzbürsten schwarz profitable to sell on Amazon Germany?**
- The niche generates €514K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the philips sonicare ersatzbürsten schwarz niche?**
- 5 brands and 35 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in philips sonicare ersatzbürsten schwarz?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.4%.
- **When does demand for philips sonicare ersatzbürsten schwarz peak?**
- Demand peaks in Oct–Nov; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the philips sonicare ersatzbürsten schwarz niche?**
- Listings span €7.97–€40.62; the average listing price is €24.21 (sweet spot $15–$100). The average incumbent carries 2,180 reviews — the moat a new listing must climb.
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