---
title: "Trend — philipps sonicare aufsteckbürste - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/philipps-sonicare-aufsteckbuerste/trend"
last_updated: "2026-07-21T12:59:32.785Z"
locale: en
meta:
  description: "Niche score 64/100 · €5.6M/yr market · 2.7M searches/yr · €20.99 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · €5.6M/yr market · 2.7M searches/yr · €20.99 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — philipps sonicare aufsteckbürste - Flapen"
---

# **philipps sonicare aufsteckbürste**

**Launch it**

A $5.6M/yr market growing +2.0% this quarter with returns at 0.5% — clears our launch bar.

Market size 98Growth 28Conversion 86Competition 80Returns 97Price range 74Avg price 90Brand share 16Review moat 37Quality gap 32

**Market size**

**Incredible****€5.6M**

€5.6M/yr · 2.7M searches

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€20.99**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****€6.33–€40.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,805.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand