---
title: "philipps sonicare aufsteckbürste — €5.6M/yr Amazon Germany Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/philipps-sonicare-aufsteckbuerste"
last_updated: "2026-07-21T06:43:43.504Z"
locale: en
meta:
description: "philipps sonicare aufsteckbürste clears our launch bar: a $5.6M/yr market growing +2.0% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:description": "philipps sonicare aufsteckbürste clears our launch bar: a $5.6M/yr market growing +2.0% this quarter with returns at 0.5%. Data updated Jul 2026."
"og:title": "philipps sonicare aufsteckbürste — €5.6M/yr Amazon Germany Niche, Score 64/100 - Flapen"
---
# **philipps sonicare aufsteckbürste**
**Launch it**
A $5.6M/yr market growing +2.0% this quarter with returns at 0.5% — clears our launch bar.
Market size 98Growth 28Conversion 86Competition 80Returns 97Price range 74Avg price 90Brand share 16Review moat 37Quality gap 32
**Market size**
**Incredible****€5.6M**
€5.6M/yr · 2.7M searches
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€20.99**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****€6.33–€40.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,805.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, philipps sonicare aufsteckbürste is a €5.6M/yr Amazon Germany market (2.7M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Launch it — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **€5.2M–€6.3M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **51%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **177 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**5%**
- PHILIPS71% - valuabletry7% - Jarubekil6% - Rebeool5% - demirdental3% - wardimark2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/philipps-sonicare-aufsteckbuerste/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€167K6%€334K9%€500K12%€667K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 39 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 4er-Pack HX6064/88**PHILIPS**€20.39**4.7★2,436 rev](https://www.amazon.de/dp/B0DHZN7Q4Q) [2**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 8er-Pack HX6068/88**PHILIPS**€27.25**4.7★2,436 rev](https://www.amazon.de/dp/B0DJQNLWGC) [3**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Weiß 8er-Pack HX6068/87**PHILIPS**€27.82**4.8★1,919 rev](https://www.amazon.de/dp/B0DHKS9JN7) [4**Philips Sonicare C1 ProResults Original Ersatzbürstenköpfe Weiß 4er-Pack HX6014/87**PHILIPS**€16.49**4.7★1,387 rev](https://www.amazon.de/dp/B0DHZQNHHL) [5**Philips Sonicare C1 ProResults-Bürstenköpfe für elektrische Schallzahnbürsten 10 Stück (Modell HX6010/32)**PHILIPS**€28.08**4.6★14,603 rev](https://www.amazon.de/dp/B0BGXN63ZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare InterCare Original-Ersatzbürstenköpfe für elektrische Zahnbürsten Weiß 8er-Pack HX9008/87**PHILIPS**€23.62**14 rev4mo ago](https://www.amazon.de/dp/B0G53X8ZL5) [**Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Bürstenköpfe Aufsteckbürsten für phillips 5500 9000 3100 4100 6100 7100 Schallzahnbürste (6 Weiß 6 Schwarz)**Jarubekil**€14.45**174 rev8mo ago](https://www.amazon.de/dp/B0G1QW4ZL3) [**Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Schwarz)**Jarubekil**€14.22**252 rev8mo ago](https://www.amazon.de/dp/B0FX9NYCP9) [**NYTCNHO Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste 8er Ersatzbürstenköpfe Kompatibel mit Philips Sonicare Elektrische Zahnbürste Snap-on-Bürstenmodell**NYTCNHO**€6.33**927 rev9mo ago](https://www.amazon.de/dp/B0FXWWRJPJ) [**Jarubekil 12er Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste Medium Bürstenköpfe Aufsteckbürsten für 5500 5300 9000 3100 4100 6100 7100 (Weiß)**Jarubekil**€13.29**386 rev1y ago](https://www.amazon.de/dp/B0FG7YN55S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Sonicare InterCare Original-Ersatzbürstenköpfe für elektrische Zahnbürsten Weiß 8er-Pack HX9008/87**PHILIPS**€23.62**4.7★**▲ 330%**](https://www.amazon.de/dp/B0G53X8ZL5) [**Philips Sonicare W2 Optimal White Original Ersatzbürstenköpfe Schwarz 2er-Pack HX6062/88**PHILIPS**€13.71**4.7★**▲ 226%**](https://www.amazon.de/dp/B0DHZRM535) [**NYTCNHO Ersatzbürsten Kompatibel mit Philips Sonicare Elektrische Zahnbürste 8er Ersatzbürstenköpfe Kompatibel mit Philips Sonicare Elektrische Zahnbürste Snap-on-Bürstenmodell**NYTCNHO**€6.33**4.4★**▲ 182%**](https://www.amazon.de/dp/B0FXWWRJPJ) [**Philips Sonicare C3 Premium Plaque Defense Original Ersatzbürstenköpfe Weiß 4er-Pack HX9044/87**PHILIPS**€29.01**4.7★**▲ 156%**](https://www.amazon.de/dp/B0DJQP47JV) [**Philips Sonicare C1 ProResults-Bürstenköpfe für elektrische Schallzahnbürsten 10 Stück (Modell HX6010/32)**PHILIPS**€28.08**4.6★**▲ 150%**](https://www.amazon.de/dp/B0BGXN63ZS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mundhygiene**19%
*“Zahnbürsten passen optimal auf meine Dental Zahnbürste”*
**Qualität insgesamt**17%
*“Super Produkt”*
**Gesamtgröße**16%
*“PASST”*
**Preis-Leistungs-Verhältnis**16%
*“Super Preis/Leistung”*
**beworben Vs Tatsächliches Produkt**4%
*“wie versprochen”*
**Einfache Reinigung**4%
*“-reinigen super”*
**Pinselqualität**3%
*“Großer Vorrat, gutes Putzergebnis – positive Überraschung”*
**Weiches Gefühl**3%
*“Super Soft”*
**Benutzerfreundlichkeit**2%
*“leichte Handhabung”*
**Kompatibilität – insgesamt**2%
*“I had high hopes for these replacement brush heads because theyre advertised as compatible with Philips Sonicare models”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**17%
*“Preis verdoppelt”*
**Qualität insgesamt**12%
*“Not worth the hype – disappointing quality and performance”*
**Mundhygiene**11%
*“Zahnfleisch blutet beim putzen”*
**Gesamtgröße**10%
*“Ungenaue Passform”*
**Hartes Gefühl**6%
*“Das Material wirkt steif”*
**Haltbarkeit**6%
*“Abfallend”*
**Einfache Reinigung**3%
*“However, the overall cleaning performance is underwhelming”*
**Kompatibilität – insgesamt**2%
*“Nicht zwingend kompatibel”*
**Add-Ons/Anhänge**2%
*“Aufsteckbürsten häufig defekt”*
**Schwingung/Geschwindigkeitskontrolle**2%
*“Vibration nur eingeschränkt”*
### **Top return reasons **
**Gesamtgröße**48%
**Kompatibilität – insgesamt**13%
**Qualität insgesamt**5%
**Mundhygiene**3%
**Funktionalität insgesamt**3%
**Add-Ons/Anhänge**3%
**Weiches Gefühl**3%
**Hartes Gefühl**3%
**Defekt Material/Teile**3%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is philipps sonicare aufsteckbürste profitable to sell on Amazon Germany?**
- The niche generates €5.6M/yr across 39 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Launch it (64/100).
- **How competitive is the philipps sonicare aufsteckbürste niche?**
- 11 brands and 103 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in philipps sonicare aufsteckbürste?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Mundhygiene. The return rate is 0.5%.
- **When does demand for philipps sonicare aufsteckbürste peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the philipps sonicare aufsteckbürste niche?**
- Listings span €6.33–€40.27; the average listing price is €20.99 (sweet spot $15–$100). The average incumbent carries 2,805 reviews — the moat a new listing must climb.
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