---
title: "Pflaster Sensitiv — €267K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/pflaster-sensitiv"
last_updated: "2026-08-05T19:28:48.647Z"
locale: en
meta:
description: "Niche score 40/100 · €267K/yr market · 226K searches/yr · €6.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €267K/yr market · 226K searches/yr · €6.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pflaster Sensitiv — €267K/yr Amazon DE Niche (2026) - Flapen"
---
# **pflaster sensitiv**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 25Conversion 98Competition 22Returns 100Price range 4Avg price 19Brand share 0Review moat 36Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€267K**
€267K/yr · 226K searches
**Review moat**
**Okay****2,860.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€6.73**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€2.01–€15.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pflaster sensitiv is a €267K/yr Amazon Germany market (226K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pflaster sensitiv market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **€269K–€337K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Hansaplast63% - Saxomed15% - Beiersdorf14% - ABENA4% - Medrull4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
25K15KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/pflaster-sensitiv/trend)
## **Top pflaster sensitiv search terms**
- **pflaster sensitiv**87K/yr+5.1%6.9% conv. - **hansaplast sensitive**63K/yr-11.2%7.3% conv. - **sensitive pflaster**18K/yr+6.6%4.8% conv. - **hypoallergenes pflaster für allergiker**4K/yr+133.7%0.5% conv. - **wundpflaster sensitiv**7K/yr+10.2%3.9% conv. - **hansaplast sensitive pflaster**7K/yr-16.1%11.8% conv. - **hypoallergenes pflaster**7K/yr-5.1%0.4% conv. - **sensitiv pflaster**5K/yr+2.8%6.4% conv. - **hansaplast pflaster sensitive**5K/yr-12.2%14.2% conv. - **heftpflaster sensitiv**4K/yr+11.8%5.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/pflaster-sensitiv/search-terms)
## **Top pflaster sensitiv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€27K20%€53K30%€80K40%€107K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hansaplast Sensitive Pflaster (20 Strips) hautfreundliche und hypoallergene Wundpflaster mit Bacteria Shield & sicherer Klebkraft schmerzlos zu entfernende Pflaster**Hansaplast**€2.01**4.7★2,097 rev](https://www.amazon.de/dp/B08TLK5ZHQ) [2**Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen**Hansaplast**€4.97**4.7★62 rev](https://www.amazon.de/dp/B08T614C4X) [3**Hansaplast Sensitive Pflaster (5 m x 8 cm) zuschneidbare und hautfreundliche Wundpflaster mit sicherer Klebkraft schmerzlos zu entfernende Pflaster**Beiersdorf**€15.61**4.7★731 rev](https://www.amazon.de/dp/B08H273JLP) [4**Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster**Saxomed**€8.87**4.6★3,961 rev](https://www.amazon.de/dp/B0C7R42Z66) [5**Hansaplast Pflaster Sensitive XL 5 Stück steril 6 x 7 cm**Hansaplast**€3.09**4.6★602 rev](https://www.amazon.de/dp/B091GKZ5NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABENA Wundpflaster steril 7x6 cm 100 Stück Sensitives Pflaster hautfreundlich & atmungsaktiv einzeln verpackt Schutzpflaster für Schnittwunden und Kratzer für Zuhause & Klinik**ABENA**€8.48**474 rev1y ago](https://www.amazon.de/dp/B0DHH5S8GL) [**Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen**Hansaplast**€4.97**62 rev2y ago](https://www.amazon.de/dp/B08T614C4X) [**Pflaster Rolle 6cm x 5m Pflaster Box Wundpflaster Heftpflaster - Elastisch Weiß Sensitiv - Starke Klebekraft**Saxomed**€8.47**3,958 rev2y ago](https://www.amazon.de/dp/B0C8NKSW5Q) [**Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster**Saxomed**€8.87**3,961 rev3y ago](https://www.amazon.de/dp/B0C7R42Z66) [**Saxomed Wundpflaster steril 10x8 cm 25 Stück SensiPore Pflaster sensitiv**Saxomed**€9.28**3,961 rev3y ago](https://www.amazon.de/dp/B0C7R5YV8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ABENA Wundpflaster steril 7x6 cm 100 Stück Sensitives Pflaster hautfreundlich & atmungsaktiv einzeln verpackt Schutzpflaster für Schnittwunden und Kratzer für Zuhause & Klinik**ABENA**€8.48**4.4★**▲ 72%**](https://www.amazon.de/dp/B0DHH5S8GL) [**Hansaplast Sensitive Pflaster (40 Strips) Hautfreundliche Wundpflaster aus weichem atmungsaktivem Material mit Bacteria Shield und starker Haftkraft schonend zur Haut und schmerzfrei zu entfernen**Hansaplast**€4.97**4.7★**▲ 45%**](https://www.amazon.de/dp/B08T614C4X) [**Pflaster Rolle 6cm x 5m Pflaster Box Wundpflaster Heftpflaster - Elastisch Weiß Sensitiv - Starke Klebekraft**Saxomed**€8.47**4.6★**▲ 38%**](https://www.amazon.de/dp/B0C8NKSW5Q) [**Saxomed Wundpflaster steril 7x5 cm 50 Stück sterile Pflaster**Saxomed**€8.87**4.6★**▲ 10%**](https://www.amazon.de/dp/B0C7R42Z66) [**Hansaplast Sensitive Pflaster (20 Strips) hautfreundliche und hypoallergene Wundpflaster mit Bacteria Shield & sicherer Klebkraft schmerzlos zu entfernende Pflaster**Hansaplast**€2.01**4.7★**▲ 10%**](https://www.amazon.de/dp/B08TLK5ZHQ)
**~~View all trending →~~**
## **What buyers say about pflaster sensitiv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Beste Qualität”*
**Preis-Leistungs-Verhältnis**15%
*“Super Preise”*
**Haftung/Klebrigkeit**13%
*“haftet super”*
**beworben Vs Tatsächliches Produkt**11%
*“hält, was es verspricht”*
**Benutzerfreundlichkeit**8%
*“Leichte Handhabung”*
**Gesamtgröße**6%
*“PASST”*
**Desinfektion**3%
*“Desinfektionsspray”*
**Haltbarkeit**3%
*“hält gut,”*
**Sprühen/Durchfluss**2%
*“Das Spray lässt sich einfach anwenden”*
**Effizienz**2%
*“Hat alles reibungslos geklappt”*
### **What buyers complain about **
**Haftung/Klebrigkeit**36%
*“Klebekraft ist gleich Null”*
**Allergien**12%
*“Haut gerötet/gereizt”*
**Hautgesundheit**5%
*“löst sich sehr schnell von der Haut ab”*
**Preis-Leistungs-Verhältnis**5%
*“Leider Geld für Müll bezahlt”*
**Benutzerfreundlichkeit**4%
*“Fragliche Anwendung”*
**Empfindlichkeit insgesamt**3%
*“Sensitive sieht anders aus”*
**Funktionalität insgesamt**3%
*“Funktioniert nicht”*
**Schmerzlinderung – insgesamt**2%
*“Verletzungen”*
**Haltbarkeit**2%
*“löst sich immer wieder ab”*
**Qualität insgesamt**2%
*“Teurer Müll”*
### **Top return reasons **
**Defekt Material/Teile**100%
## **Common questions**
- **Is pflaster sensitiv profitable to sell on Amazon Germany?**
- The niche generates €267K/yr across 14 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pflaster sensitiv niche?**
- 5 brands and 74 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pflaster sensitiv?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Allergien, Hautgesundheit. The return rate is 0.0%.
- **When does demand for pflaster sensitiv peak?**
- Demand peaks in Jan–Mar; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the pflaster sensitiv niche?**
- Listings span €2.01–€15.61; the average listing price is €6.73 (sweet spot $15–$100). The average incumbent carries 2,860 reviews — the moat a new listing must climb.
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