---
title: "Patchouli — €52K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/patchouli"
last_updated: "2026-08-10T17:16:31.438Z"
locale: en
meta:
description: "Niche score 53/100 · €52K/yr market · 78K searches/yr · €18.34 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €52K/yr market · 78K searches/yr · €18.34 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patchouli — €52K/yr Amazon DE Niche (2026) - Flapen"
---
# **patchouli**
**Worth a look**
Shows low returns (0.4%), but a small market ($52K/yr) keeps it on the watch list.
Market size 13Growth 19Conversion 46Competition 62Returns 98Price range 75Avg price 83Brand share 62Review moat 43Quality gap 82
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€18.34**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€2.04–€54.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,209.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€52K**
€52K/yr · 78K searches
According to Flapen's Amazon Germany niche tracking, patchouli is a €52K/yr Amazon Germany market (78K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patchouli market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€46K–€55K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#873**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **43%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**28%**
- Teufels Küche34% - REMINISCENCE PARIS11% - Heldengrün8% - PATCHOULI8% - DarXity7% - Migcaput4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/patchouli/trend)
## **Top patchouli search terms**
- **patchouli parfüm**35K/yr-23.7%3.2% conv. - **patchouli**25K/yr+5.0%2.9% conv. - **patchouli parfum**8K/yr-5.3%2.1% conv. - **patchouli parfüm herren**7K/yr-6.1%2.5% conv. - **patchouli duft**3K/yr-22.5%1.4% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/patchouli/search-terms)
## **Top patchouli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€6K16%€8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unser stärkstes Patchouli! Teufelsküche Patchouli Parfum Intense im süßen Skull - Mini-Flakon. Extrem stark lang anhaltend 8ml**Teufels Küche**€13.38**4.3★687 rev](https://www.amazon.de/dp/B07PM89G96) [2**Teufelsküche Patchouli Natur original wie in den 70er/80er Jahren Eau de Parfum unisex Gothic Parfum Spray 100 ml Glasflakon Gotik Patchouly**Teufels Küche**€36.19**4.0★803 rev](https://www.amazon.de/dp/B06XN69GMG) [3**REMINISCENCE PARIS Paris Patchouli Eau de Toilette 100 ml**REMINISCENCE PARIS**€37.61**4.5★1,270 rev](https://www.amazon.de/dp/B008A612JO) [4![Heldengrün BIO Patchouli Öl [100% NATURREIN] - Reines Patchouli Duftöl - Patchouliöl in Parfumqualität - Nachhaltiger Wildwuchs - Ätherisches Öl](https://m.media-amazon.com/images/I/51fSsH05UCL.jpg)**Heldengrün BIO Patchouli Öl \[100% NATURREIN\] - Reines Patchouli Duftöl - Patchouliöl in Parfumqualität - Nachhaltiger Wildwuchs - Ätherisches Öl**Heldengrün**€16.19**4.6★9,619 rev](https://www.amazon.de/dp/B0D8J9185K) [5**30ml - klassisches Patchouli Parfüm mit Sandelholz - Eau de Parfum**DarXity**€17.02**4.3★23 rev](https://www.amazon.de/dp/B0CPCTDCKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEANNE ARTHES Eau de Parfum Sultane Patchouli Amber & Moschus Patchouli Vanille Geschenk für Damen Flakon mit Zerstäuber 100 ml Hergestellt in Grasse**Jeanne Arthes**€11.08**5 rev7mo ago](https://www.amazon.de/dp/B0G2YT6G84) [![NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie](https://m.media-amazon.com/images/I/51MYaXe4fqL.jpg)**NORDHOLZ Patchouliöl 15ml \[100% naturrein\] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie**Nordholz**€8.10**15 rev8mo ago](https://www.amazon.de/dp/B0G121B2VJ) [**Patchouli Weihrauch Parfüm orientalisch-Holzig intensiv langenhalt | 50ml Eau de Parfum**PATCHOULI**€16.51**10 rev1y ago](https://www.amazon.de/dp/B0FD8YSRRQ) [**BellaVita Luxury Honey Oud Eau de Parfum (100 ml) | Patschuli Vanille Bergamotte blumig & würzig | Langanhaltender Unisex-Duft für Damen und Herren | Das perfekte Valentinstagsgeschenk**Bella Vita Luxury**€16.58**15,375 rev1y ago](https://www.amazon.de/dp/B09X5BQ969) [**Eau de Toilette Moonchild Patchouli-Sandelholz**Spirit of Equinox**€19.83**79 rev1y ago](https://www.amazon.de/dp/B0816W44JF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEANNE ARTHES Eau de Parfum Sultane Patchouli Amber & Moschus Patchouli Vanille Geschenk für Damen Flakon mit Zerstäuber 100 ml Hergestellt in Grasse**Jeanne Arthes**€11.08**3.5★**▲ 421%**](https://www.amazon.de/dp/B0G2YT6G84) [**Kneipp Aroma-Pflegedusche Kleine Auszeit - Sandelholz & Patchouli - Bewahrt die Feuchtigkeit der Haut - 200ml**Kneipp**€2.04**4.7★**▲ 334%**](https://www.amazon.de/dp/B0DG93XCP5) [![NORDHOLZ Patchouliöl 15ml [100% naturrein] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie](https://m.media-amazon.com/images/I/51MYaXe4fqL.jpg)**NORDHOLZ Patchouliöl 15ml \[100% naturrein\] Erdend & würzig - Ätherische Öle in Pharmaqualität aus schonender Destillation - Vegan Laborgeprüft - Duftöl für Sauna Diffusor & Aromatherapie**Nordholz**€8.10**4.2★**▲ 122%**](https://www.amazon.de/dp/B0G121B2VJ) [**DARKNESS Patchouli Sandelholz from india 30ml eau de Parfum mit kartonage**PATCHOULI**€15.14**4.4★**▲ 56%**](https://www.amazon.de/dp/B0C6QW7WRM) [**30ml - klassisches Patchouli Parfüm mit Sandelholz - Eau de Parfum**DarXity**€17.02**4.3★**▲ 46%**](https://www.amazon.de/dp/B0CPCTDCKL)
**~~View all trending →~~**
## **What buyers say about patchouli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**81%
*“Dufterlebnis pur”*
**Qualität insgesamt**4%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**3%
*“preislich ist es super”*
**Eignung Winterwetter**1%
*“Winter geeignet”*
**Komfort insgesamt**1%
*“Sehr angenehm für mich”*
**Geschenk Zweck**1%
*“Schönes Geschenk, nicht zu aufdringlicher Duft”*
**beworben Vs Tatsächliches Produkt**1%
*“Alles wie es soll”*
**Schmierung**1%
*“Ein ganz gutes Öl, ich hatte schon mehrere ausprobiert, damit bin ich zufrieden”*
**Stärke**1%
*“Sehr effektiv”*
**Haltbarkeit**1%
*“Lang anhaltend”*
### **What buyers complain about **
**Geruch**68%
*“Stinkt erbärmlich”*
**Haltbarkeit**7%
*“Kurze Haltbarkeit”*
**Qualität insgesamt**7%
*“Etwas besseres erwartet”*
**Defekt Material/Teile**2%
*“Zerstäuber Defekt”*
**Eignung Winterwetter**2%
*“Ich weiß nicht, ob es im Winter schneller verdampft”*
**Preis-Leistungs-Verhältnis**2%
*“trotzdem schade um jeden Cent”*
**Komfort insgesamt**2%
*“Wirklich super unangenehm”*
**Gewicht schwer**1%
*“Er liegt aber erstmal schwer”*
**beworben Vs Tatsächliches Produkt**1%
*“hat nichts mit der Beschreibung zu tun”*
### **Top return reasons **
**Geruch**72%
**Qualität insgesamt**6%
**Auslaufsicher**6%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**3%
**Kompatibilität – insgesamt**2%
**Gesamtgröße**2%
**Preis-Leistungs-Verhältnis**1%
**Ölig/fettig**1%
**Benutzerfreundlichkeit**1%
## **Common questions**
- **Is patchouli profitable to sell on Amazon Germany?**
- The niche generates €52K/yr across 35 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the patchouli niche?**
- 24 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in patchouli?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.4%.
- **When does demand for patchouli peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the patchouli niche?**
- Listings span €2.04–€54.78; the average listing price is €18.34 (sweet spot $15–$100). The average incumbent carries 2,210 reviews — the moat a new listing must climb.
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