---
title: "Trend — outdoor waschmittel - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/outdoor-waschmittel/trend"
last_updated: "2026-08-10T16:52:23.499Z"
locale: en
meta:
  description: "Niche score 50/100 · €374K/yr market · 180K searches/yr · €20.07 avg price. Soft demand (-33.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €374K/yr market · 180K searches/yr · €20.07 avg price. Soft demand (-33.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — outdoor waschmittel - Flapen"
---

# **outdoor waschmittel**

**Worth a look**

Shows low returns (0.2%), but soft demand (-33.0% this quarter) keeps it on the watch list.

Market size 54Growth 9Conversion 88Competition 49Returns 99Price range 75Avg price 88Brand share 11Review moat 41Quality gap 35

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€20.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€4.84–€45.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€374K**

€374K/yr · 180K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,411.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-33.0%**

90-day search growth — must beat 0% to launch

## Trend