---
title: "Products — our essentials by amazon - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/our-essentials-by-amazon/products"
last_updated: "2026-08-10T18:22:08.904Z"
locale: en
meta:
  description: "Niche score 50/100 · €881K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €881K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — our essentials by amazon - Flapen"
---

# **our essentials by amazon**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 76Growth 14Conversion 80Competition 26Returns 98Price range 78Avg price 86Brand share 5Review moat 16Quality gap 57

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€19.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****€7.36–€42.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****€881K**

€881K/yr · 554K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****21,362.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Products