---
title: "Our Essentials By Amazon — €881K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/our-essentials-by-amazon"
last_updated: "2026-08-10T15:34:15.424Z"
locale: en
meta:
description: "Niche score 50/100 · €881K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €881K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Our Essentials By Amazon — €881K/yr Amazon DE Niche (2026) - Flapen"
---
# **our essentials by amazon**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 76Growth 14Conversion 80Competition 26Returns 98Price range 78Avg price 86Brand share 5Review moat 16Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€19.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€7.36–€42.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€881K**
€881K/yr · 554K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****21,362.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, our essentials by amazon is a €881K/yr Amazon Germany market (554K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **our essentials by amazon market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€580K–€774K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **76%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 99%
**Open market**
**0%**
- ESN70% - Amazon Essentials18% - FM London4% - MORE NUTRITION4% - natural elements2% - GEN GERMAN ELITE NUTRITION2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
70K50KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/our-essentials-by-amazon/trend)
## **Top our essentials by amazon search terms**
- **amazon essentials herren**185K/yr-6.7%0.0% conv. - **esn omega 3**93K/yr-22.9%12.1% conv. - **essentials**64K/yr+12.5%0.3% conv. - **omega 3 esn**51K/yr-51.8%10.4% conv. - **esn omega 3 kapseln**32K/yr-19.7%12.4% conv. - **esn vitamin d3 k2**29K/yr-18.8%13.6% conv. - **esn d3 k2**18K/yr-12.1%12.8% conv. - **vitamin d3 k2 esn**16K/yr-24.2%11.1% conv. - **amazon essential**7K/yr+11.5%0.0% conv. - **more essentials o3-d3-k2**9K/yr-54.3%11.8% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/our-essentials-by-amazon/search-terms)
## **Top our essentials by amazon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€88K20%€176K30%€264K40%€352K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESN Omega-3 60 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion**ESN**€14.48**4.6★99 rev](https://www.amazon.de/dp/B0GDQFDYV9) [2**ESN Omega-3 300 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion**ESN**€42.91**4.6★90 rev](https://www.amazon.de/dp/B0GDQY4JGP) [3**ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany**ESN**€11.14**4.7★362 rev](https://www.amazon.de/dp/B0FW4JKR45) [4**ESN Vitamin D3 + K2 120 Kapseln für Immunsystem Knochen und Blutgewinnung made in Germany**ESN**€17.92**4.6★2,416 rev](https://www.amazon.de/dp/B078PYD28D) [5**Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 36W**Amazon Essentials**€14.64**4.2★39,461 rev](https://www.amazon.de/dp/B01JQTN8SQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MORE Essentials O3-D3-K2 60 Fischöl Kapseln mit 500mg EPA & 250mg DHA pro Tag Vitamin D3 & Vitamin K2 Kapselhülle aus Rindergelatine**MORE NUTRITION**€9.34**1,025 rev4mo ago](https://www.amazon.de/dp/B0GPD88D7W) [**ESN Omega-3 60 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion**ESN**€14.48**99 rev6mo ago](https://www.amazon.de/dp/B0GDQFDYV9) [**ESN Omega-3 300 Kapseln hochdosiert Fischöl mit 1200 mg EPA und 900 mg DHA pro Tagesportion**ESN**€42.91**90 rev6mo ago](https://www.amazon.de/dp/B0GDQY4JGP) [**ESN Omega-3 Vegan 120 Vegane Kapseln Hochdosiertes Algenöl 216 mg EPA & 432 mg DHA pro Portion**ESN**€32.20**44 rev6mo ago](https://www.amazon.de/dp/B0GDQCCJL5) [**ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany**ESN**€11.14**362 rev8mo ago](https://www.amazon.de/dp/B0FW4JKR45)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FM London Herren-t-Shirt (3/5er-pack) Herren T-Shirt Schwarz Burgunderrot Grün Marineblau Anthrazit (5er-Pack) L**FM London**€21.84**4.4★**▲ 117%**](https://www.amazon.de/dp/B0D37NZJ3W) [**Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Dunkles Marineblau 38W**Amazon Essentials**€14.99**4.2★**▲ 116%**](https://www.amazon.de/dp/B01JQTB3WE) [**Amazon Essentials Herren 25cm Cargo-Shorts in klassischer Passform (erhältlich in Big & Tall) Schwarz 32W**Amazon Essentials**€16.78**4.2★**▲ 116%**](https://www.amazon.de/dp/B01JQTA794) [**Fm London Herren-t-shirt (3/5er-pack) Herren T-Shirt Schwarz (3er-pack) L**FM London**€15.13**4.4★**▲ 114%**](https://www.amazon.de/dp/B0C5DB2RLY) [**Amazon Essentials Herren Classic-Fit-Chino-Shorts 23cm Kaki 36W**Amazon Essentials**€14.64**4.2★**▲ 105%**](https://www.amazon.de/dp/B01JQTN8SQ)
**~~View all trending →~~**
## **What buyers say about our essentials by amazon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**9%
*“Preis Leistung einer der besten”*
**Dosierung**9%
*“Gute niedrige Dosierung”*
**Vitamin**8%
*“Super Vitamine”*
**Einfaches Kauen/Schlucken**7%
*“sind gut schluckbar”*
**Gesamtgröße**5%
*“Passt”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie Beschrieben”*
**Ernährungs Gehalt**4%
*“Super Supplement”*
**Inhaltsstoffe – insgesamt**3%
*“Mit den Kapseln von natural elements habe ich genau das gefunden”*
**Geschmack insgesamt**2%
*“Schmecken neutral”*
### **What buyers complain about **
**Geruch**12%
*“stinkt echt abartig”*
**Dosierung**8%
*“niedrig dosiert”*
**Gesamtgröße**6%
*“Diese Hose fällt nicht knapp aus”*
**Preis-Leistungs-Verhältnis**5%
*“relativ hochdosiert aber teuer.”*
**Qualität insgesamt**5%
*“Qualität ungenügend”*
**Geschmack**4%
*“Kein Fischer Geschmack im Nachhinein”*
**Nebenwirkungen**3%
*“Um unseren Omega 3 Spiegel hoch zu pushen habe ich 2x diese Tabletten für mich und meine Partnerin bestellt und bei uns beiden trat regelmäßig Übelkeit, Unwohlsein und sogar erbrechen in Verbindung mit diesen Tabletten auf”*
**Inhaltsstoffe – insgesamt**2%
*“Nutzloses Präparat”*
**Vitamin**2%
*“Die Vitamine in der trotzdem gesunden Ernährung reichen oft leider nicht aus”*
**Natürliche Inhaltsstoffe**2%
*“Nie wieder natural elements”*
### **Top return reasons **
**Gesamtgröße**57%
**Breite**8%
**Länge**8%
**Qualität insgesamt**4%
**Taillenpassform**3%
**Brustpassform**3%
**Nacken fit**2%
**Materialqualität**2%
**Farbe**2%
**Geruch**2%
## **Common questions**
- **Is our essentials by amazon profitable to sell on Amazon Germany?**
- The niche generates €881K/yr across 21 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the our essentials by amazon niche?**
- 6 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in our essentials by amazon?**
- Top complaints mined from reviews: Geruch, Dosierung, Gesamtgröße. The return rate is 0.3%.
- **When does demand for our essentials by amazon peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the our essentials by amazon niche?**
- Listings span €7.36–€42.91; the average listing price is €19.34 (sweet spot $15–$100). The average incumbent carries 21,362 reviews — the moat a new listing must climb.
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