---
title: "Notfallnahrung — €393K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/notfallnahrung"
last_updated: "2026-08-10T20:26:36.564Z"
locale: en
meta:
description: "Niche score 50/100 · €393K/yr market · 339K searches/yr · €64.00 avg price. Soft demand (-54.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €393K/yr market · 339K searches/yr · €64.00 avg price. Soft demand (-54.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Notfallnahrung — €393K/yr Amazon DE Niche (2026) - Flapen"
---
# **notfallnahrung**
**Worth a look**
Shows low returns (0.1%), but soft demand (-54.6% this quarter) keeps it on the watch list.
Market size 55Growth 0Conversion 23Competition 65Returns 100Price range 44Avg price 88Brand share 54Review moat 60Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€64.00**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,114.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€393K**
€393K/yr · 339K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€1.87–€194.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, notfallnahrung is a €393K/yr Amazon Germany market (339K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **notfallnahrung market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€384K–€512K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**20%**
- NRG-524% - Feddeck15% - BDH15% - MRE-99% - ration1.de9% - ReadyWise8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.6% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/notfallnahrung/trend)
## **Top notfallnahrung search terms**
- **notfallnahrung**91K/yr-59.0%1.0% conv. - **notration**31K/yr-54.5%1.3% conv. - **emergency food**25K/yr-53.0%1.0% conv. - **nrg 5**23K/yr-43.8%3.8% conv. - **notnahrung**23K/yr-55.1%1.0% conv. - **notfall essen**16K/yr-63.2%0.7% conv. - **notvorrat**16K/yr-59.7%0.2% conv. - **prepper nahrung**14K/yr-57.1%0.9% conv. - **nrg-5**10K/yr-41.7%1.9% conv. - **survival food**9K/yr-37.0%1.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/notfallnahrung/search-terms)
## **Top notfallnahrung products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€16K8%€31K12%€47K16%€63K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emergency Food NRG-5 Notration**NRG-5**€9.47**4.4★2,142 rev](https://www.amazon.de/dp/B00ABXE8NQ) [2**MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor**MRE-9**€133.10**4.7★215 rev](https://www.amazon.de/dp/B0CKJ1G7GD) [3**Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose**BDH**€64.73**4.4★398 rev](https://www.amazon.de/dp/B09HGM59S3) [4**NRG-5 NRG-5 Notnahrung - 24x 500g**NRG-5**€147.66**4.7★672 rev](https://www.amazon.de/dp/B00UI8R5SY) [5**Feddeck 10 x 125 g Hartkekse (Panzerplatten) aus original Bundeswehr Produktion**Feddeck**€22.26**4.4★1,628 rev](https://www.amazon.de/dp/B0170GNC6U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Notfallnahrung Testpaket BP-ER NRG-5 Seven Oceans & GS-10 Notration + NRG-5 ZERO glutenfrei - Survival Food Set für Katastrophenschutz & Notvorrat Lebensmittel - Langzeitnahrung 20 Jahre genießbar**Lebenskraft**€83.99**3 rev3mo ago](https://www.amazon.de/dp/B0GVG47NB5) [**Überlebenspaket 12x Seven Oceans Notfallnahrung 500g + 6x Seven Oceans Wasser 500ml - 5 5 Jahre haltbar Notration Emergency Food für Blackout & Krisen**RescueTac**€87.17**0 rev4mo ago](https://www.amazon.de/dp/B0GQV8GH5P) [**Wicked Chili Wasseraufbereitung Trinkwasser (120 Tabletten) Wasserentkeimung & Trinkwasseraufbereitung je 4-5 Liter Notfall Reise Ausrüstung Tabletten für Blackout Notfallrucksack Reiseapotheke**Wicked Chili**€16.77**178 rev9mo ago](https://www.amazon.de/dp/B0FRNQTQYY) [**Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe Wheat-4kg**BDH**€57.01**73 rev10mo ago](https://www.amazon.de/dp/B0C9PB6DHL) [**MRE-9 Notration 24 Tage Langzeitnahrung & Notfallnahrung 24×500g 57.600 kcal Notvorrat 20 Jahre haltbar vegan mit Vitaminen für Blackout Krisenvorsorge & Outdoor**MRE-9**€133.10**215 rev10mo ago](https://www.amazon.de/dp/B0CKJ1G7GD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Notfallnahrung Testpaket BP-ER NRG-5 Seven Oceans & GS-10 Notration + NRG-5 ZERO glutenfrei - Survival Food Set für Katastrophenschutz & Notvorrat Lebensmittel - Langzeitnahrung 20 Jahre genießbar**Lebenskraft**€83.99**5.0★**▲ 397%**](https://www.amazon.de/dp/B0GVG47NB5) [**Notfall-Rationsriegel Schokoladengeschmack Überlebens-Tabs für Outdoor Camping Notfall Schneesturm Erdbeben Katastrophe Vorbereitungs-Set mit langem Selbstleben 12 Stück**BDH**€25.42**4.6★**▲ 181%**](https://www.amazon.de/dp/B09GLTXDR2) [**Überlebenspaket 12x Seven Oceans Notfallnahrung 500g + 6x Seven Oceans Wasser 500ml - 5 5 Jahre haltbar Notration Emergency Food für Blackout & Krisen**RescueTac**€87.17**0.0★**▲ 104%**](https://www.amazon.de/dp/B0GQV8GH5P) [**Wicked Chili Wasseraufbereitung Trinkwasser (120 Tabletten) Wasserentkeimung & Trinkwasseraufbereitung je 4-5 Liter Notfall Reise Ausrüstung Tabletten für Blackout Notfallrucksack Reiseapotheke**Wicked Chili**€16.77**4.6★**▲ 65%**](https://www.amazon.de/dp/B0FRNQTQYY) [**Notfall-Nahrungsrationen Fertigmahlzeit lange Haltbarkeit 18400 Kalorien Survival Tabs Perfekt für Camping Wandern Armee Outdoor-Katastrophe 20 Pack mit Dose**BDH**€64.73**4.4★**▲ 50%**](https://www.amazon.de/dp/B09HGM59S3)
**~~View all trending →~~**
## **What buyers say about notfallnahrung**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**26%
*“Schmeckt ganz okay”*
**Preis-Leistungs-Verhältnis**13%
*“Ideale Alternative zum teuren Elotrans”*
**Qualität insgesamt**9%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**8%
*“alles ok. wie auf dem Foto”*
**Geschmack**6%
*“Geschmacklich super”*
**Löslichkeit**4%
*“Löst sich gut auf”*
**Ernährungs Gehalt**3%
*“toller Mahlzeiten Pack”*
**Haltbarkeit**3%
*“Lange Haltbarkeit”*
**Gesamtgröße**2%
*“Passt”*
**Backen**2%
*“Lecker Kekse”*
### **What buyers complain about **
**Geschmack insgesamt**24%
*“Geschmacklich überhaupt nicht gut”*
**Süße**12%
*“nur weniger süß”*
**Preis-Leistungs-Verhältnis**10%
*“Teuer”*
**Geschmack**8%
*“Geschmacklich überhaupt nicht gut”*
**beworben Vs Tatsächliches Produkt**3%
*“Effektiv also weniger Inhalt als angegeben”*
**Künstliche Süßstoffe**3%
*“Geschmacklich leider überhaupt nicht gut, viel zu süß und künstlich”*
**Haltbarkeit**3%
*“6 Jahre haltbar sind unterwegs war gebrochen”*
**Magnesium**3%
*“Meine Erfahrung: In so einem Moment hilft noch mehr Magnesium überhaupt nicht weiter”*
**Salzgehalt**2%
*“Es schmeckt wie viel Salz”*
**Ernährungs Gehalt**2%
*“Widerruf nicht möglich bei Nahrung”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**43%
**Preis-Leistungs-Verhältnis**14%
**Gesamtgröße**14%
**Qualität insgesamt**14%
**Feucht/Trocken**14%
## **Common questions**
- **Is notfallnahrung profitable to sell on Amazon Germany?**
- The niche generates €393K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -54.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the notfallnahrung niche?**
- 18 brands and 70 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in notfallnahrung?**
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for notfallnahrung peak?**
- Demand peaks in Jan–Mar–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the notfallnahrung niche?**
- Listings span €1.87–€194.25; the average listing price is €64.00 (sweet spot $15–$100). The average incumbent carries 1,115 reviews — the moat a new listing must climb.
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