---
title: "Nakd Riegel — €129K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/nakd-riegel"
last_updated: "2026-08-10T17:31:10.736Z"
locale: en
meta:
description: "Niche score 50/100 · €129K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €129K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nakd Riegel — €129K/yr Amazon DE Niche (2026) - Flapen"
---
# **nakd riegel**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 29Growth 17Conversion 52Competition 43Returns 100Price range 95Avg price 95Brand share 0Review moat 69Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€16.56–€37.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****752.76**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€129K**
€129K/yr · 121K searches
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nakd riegel is a €129K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nakd riegel market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€152K–€203K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- Alpha Foods82% - Doppelherz14% - NATURTREU2% - Vit4ever2% - Volksshake1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/nakd-riegel/trend)
## **Top nakd riegel search terms**
- **alpha foods**77K/yr+0.5%3.9% conv. - **superfood**24K/yr-27.0%0.5% conv. - **doppelherz grünes superfood**8K/yr-63.9%9.8% conv. - **alpha food**4K/yr-15.2%3.7% conv. - **super food**4K/yr-20.6%0.6% conv. - **grünes superfood pulver doppelherz**2K/yr-46.6%9.3% conv. - **alphafoods**2K/yr+11.0%5.3% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/nakd-riegel/search-terms)
## **Top nakd riegel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€13K20%€26K30%€39K40%€52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grüne Mutter 2.0 - Das Original - Greens Shake - Akazienfaserpulver Weizengras Brennnessel Mariendistel Alfalfa Chlorella und mehr - Smoothie Shake - 600g Pulver - Alpha Foods**Alpha Foods**€33.46**4.3★477 rev](https://www.amazon.de/dp/B0CVW4XQCT) [2**Doppelherz pure Grünes Superfood Pulver - U.a. mit Ashwagandha Matcha Weizengras & OPC - vegan & ohne Süßungsmittel - 600 g**Doppelherz**€30.69**4.0★193 rev](https://www.amazon.de/dp/B0CX3HZT5R) [3**Alpha Foods Vegan Protein Pulver 1200g 22g Proteingehalt pro Portion Vanille Geschmack 40 Shake Portionen pflanzliches Proteinpulver optimales Aminosäurenprofil**Alpha Foods**€31.80**4.1★362 rev](https://www.amazon.de/dp/B0CKWNK57R) [4**Rote Kraft 2.0 | Energy Elixier 600g | Stoffwechsel & Energie Red Smoothie Pulver | Wurzeln & Beeren: Maca Kurkuma Guarana Rote Beete Yerba Mate Acai Goji Beeren | Vegan Drink Mix | Alpha foods**Alpha Foods**€30.24**4.0★128 rev](https://www.amazon.de/dp/B0CYR1JQTL) [5**Nerven-Elixier - Melatonin Magnesium B-Vitamine & Aminosäuren für natürliches Stressmanagement & Entspannung am Abend - Pflanzliche Mischung mit Blaubeer-Geschmack - 400g Pulver von Alpha Foods**Alpha Foods**€27.08**4.4★1,970 rev](https://www.amazon.de/dp/B06XC9DBQL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**vit4ever Superfood Mix Pulver 420 g mit 6 Superfoods (Gerstengras Spirulina Chlorella Moringa Maca & Guarana) - mit natürlichem Zitronengeschmack**Vit4ever**€16.56**127 rev5mo ago](https://www.amazon.de/dp/B0GL9LMBY8) [**Alpha Foods Magnesium Komplex Hochdosiert mit 6 Formen u.a. Bisglycinat Magnesiumcitrat & Ascorbat 180 Kapseln 2140mg pro Tagesdosis vegan mit Vitamin C**Alpha Foods**€16.68**87 rev1y ago](https://www.amazon.de/dp/B0DJS1RLT3) [**Alpha Foods Vegan Protein Pulver 1200g 22g Proteingehalt pro Portion Vanille Geschmack 40 Shake Portionen pflanzliches Proteinpulver optimales Aminosäurenprofil**Alpha Foods**€31.80**362 rev2y ago](https://www.amazon.de/dp/B0CKWNK57R) [**Rote Kraft 2.0 | Energy Elixier 600g | Stoffwechsel & Energie Red Smoothie Pulver | Wurzeln & Beeren: Maca Kurkuma Guarana Rote Beete Yerba Mate Acai Goji Beeren | Vegan Drink Mix | Alpha foods**Alpha Foods**€30.24**128 rev2y ago](https://www.amazon.de/dp/B0CYR1JQTL) [**Doppelherz pure Grünes Superfood Pulver - U.a. mit Ashwagandha Matcha Weizengras & OPC - vegan & ohne Süßungsmittel - 600 g**Doppelherz**€30.69**193 rev2y ago](https://www.amazon.de/dp/B0CX3HZT5R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vit4ever Superfood Mix Pulver 420 g mit 6 Superfoods (Gerstengras Spirulina Chlorella Moringa Maca & Guarana) - mit natürlichem Zitronengeschmack**Vit4ever**€16.56**4.0★**▲ 265%**](https://www.amazon.de/dp/B0GL9LMBY8) [**Alpha Foods Morning Fuel Chai Latte Shake Morgens Satt & Gesund Vitamin- und Nährstoffreiche Frühstücksmischung mit Protein aus Samen Quinoa & Mandeln 600 Gramm Pulver 20 Portionen**Alpha Foods**€25.02**4.0★**▲ 183%**](https://www.amazon.de/dp/B0C81SPM8N) [**Nerven-Elixier - Melatonin Magnesium B-Vitamine & Aminosäuren für natürliches Stressmanagement & Entspannung am Abend - Pflanzliche Mischung mit Blaubeer-Geschmack - 400g Pulver von Alpha Foods**Alpha Foods**€27.08**4.4★**▲ 161%**](https://www.amazon.de/dp/B06XC9DBQL) [**Veganes Proteinpulver | Kokos | 600g Eiweißpulver | Premiumqualität Protein | Made in Germany | Alpha Foods**Alpha Foods**€21.51**3.9★**▲ 117%**](https://www.amazon.de/dp/B0CKXMVCFV) [**Veganes Proteinpulver | Schokolade | 1.2kg Eiweißpulver | Premiumqualität Protein | Made in Germany | Alpha Foods**Alpha Foods**€33.52**4.3★**▲ 65%**](https://www.amazon.de/dp/B0CKWLQP1N)
**~~View all trending →~~**
## **What buyers say about nakd riegel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**18%
*“Schmeckt”*
**Qualität insgesamt**14%
*“Super Produkt”*
**Geschmack**12%
*“Absoluter Favorit”*
**Löslichkeit**5%
*“Im Alltag ist das Pulver sicher praktisch, wenn man es in Wasser, Saft oder Smoothies mischt”*
**Inhaltsstoffe – insgesamt**5%
*“Hochkonzentrierter Green Mix aus 6 Superfoods wie Gerstengras, Spirulina, Chlorella, Moringa, Maca und Guarana, perfekt abgestimmt für den täglichen Einsatz”*
**Ernährungs Gehalt**4%
*“Bestes Proteinpulver aller Zeiten”*
**Energieniveau**3%
*“es ist der absolute Wahnsinn,meine Energie ist wieder da alles ist wieder da so wie früher ich fühl mich fast wie neu geboren.”*
**Mischung/Verhältnis**3%
*“Guter Green Mix”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt wie beschrieben”*
**Benutzerfreundlichkeit**2%
*“Gut verträglich”*
### **What buyers complain about **
**Geschmack insgesamt**23%
*“Nicht so lecker”*
**Geschmack**14%
*“200ml und 1,5 Messlöffel dann nimmt es Geschmack an”*
**Preis-Leistungs-Verhältnis**5%
*“Absolute Geldverschwendung”*
**Löslichkeit**3%
*“Das Pulver löst sich nicht im Wasser”*
**Künstliche Süßstoffe**3%
*“Und bitte nicht durch künstliche ersetzen, wie Succralose”*
**Süße**3%
*“Zu süß”*
**Dosierung**2%
*“Unterdosiert”*
**Einfaches Kauen/Schlucken**2%
*“Nicht trinkbar”*
**Verdünnt/wässrig**2%
*“Dieses Pulver schmeckt pur mit Wasser aber echt eklig”*
**Textur/Konsistenz – insgesamt**2%
*“die Konsistenz war krümelig.”*
### **Top return reasons **
**Künstliche Süßstoffe**16%
**Geschmack insgesamt**14%
**Inhaltsstoffe – insgesamt**14%
**Reguliert die Verdauung**7%
**Preis-Leistungs-Verhältnis**7%
**Gesamtgröße**7%
**Süße**4%
**Auslaufsicher**4%
**Koffeingehalt**4%
**Ernährungs Gehalt**4%
## **Common questions**
- **Is nakd riegel profitable to sell on Amazon Germany?**
- The niche generates €129K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the nakd riegel niche?**
- 5 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nakd riegel?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for nakd riegel peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the nakd riegel niche?**
- Listings span €16.56–€37.89; the average listing price is €25.34 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.
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