---
title: "Trend — nackenwärmflasche - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/nackenwaermflasche/trend"
last_updated: "2026-08-10T21:03:14.410Z"
locale: en
meta:
  description: "Niche score 52/100 · €170K/yr market · 159K searches/yr · €19.24 avg price. Soft demand (-56.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €170K/yr market · 159K searches/yr · €19.24 avg price. Soft demand (-56.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nackenwärmflasche - Flapen"
---

# **nackenwärmflasche**

**Worth a look**

Shows beatable incumbent ratings (4.1★), but soft demand (-56.3% this quarter) keeps it on the watch list.

Market size 35Growth 0Conversion 63Competition 51Returns 47Price range 82Avg price 86Brand share 76Review moat 65Quality gap 87

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****€19.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€8.41–€50.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****898.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****€170K**

€170K/yr · 159K searches

**Growth**

**Bad****-56.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend