---
title: "Search terms — movicol - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/movicol/search-terms"
last_updated: "2026-08-10T21:00:38.537Z"
locale: en
meta:
  description: "Niche score 49/100 · €568K/yr market · 224K searches/yr · €30.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · €568K/yr market · 224K searches/yr · €30.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — movicol - Flapen"
---

# **movicol**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 13Conversion 81Competition 19Returns 100Price range 92Avg price 95Brand share 0Review moat 68Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€30.14**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€12.63–€70.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****788.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€568K**

€568K/yr · 224K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-23.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms