---
title: "Trend — moorkissen - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/moorkissen/trend"
last_updated: "2026-08-10T16:39:18.656Z"
locale: en
meta:
  description: "Niche score 58/100 · €434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · €434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — moorkissen - Flapen"
---

# **moorkissen**

**Worth a look**

Shows a sweet-spot price point ($21.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 3Conversion 63Competition 60Returns 81Price range 78Avg price 91Brand share 73Review moat 76Quality gap 57

**Avg price**

**Great****€21.41**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Great****€7.13–€44.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****489.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****€434K**

€434K/yr · 365K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-43.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend