---
title: "Mixer to Go — €133K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/mixer-to-go"
last_updated: "2026-08-05T23:17:46.124Z"
locale: en
meta:
description: "Niche score 48/100 · €133K/yr market · 262K searches/yr · €33.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €133K/yr market · 262K searches/yr · €33.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mixer to Go — €133K/yr Amazon DE Niche (2026) - Flapen"
---
# **mixer to go**
**Skip it**
Soft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 18Conversion 19Competition 61Returns 63Price range 92Avg price 95Brand share 37Review moat 41Quality gap 85
**Avg price**
**Incredible****€33.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€12.87–€67.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,404.03**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€133K**
€133K/yr · 262K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mixer to go is a €133K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixer to go market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€134K–€167K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**121**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**13%**
- Ninja34% - NutriBullet18% - WMF16% - VOLTRX11% - COKUNST4% - AMFUN4% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/mixer-to-go/trend)
## **Top mixer to go search terms**
- **mixer to go**140K/yr-13.7%1.2% conv. - **portable blender**23K/yr-5.3%1.2% conv. - **mixer smoothie maker to go**17K/yr-38.1%1.3% conv. - **smoothie mixer to go**12K/yr-38.9%0.9% conv. - **mixer akku**9K/yr+7.2%1.3% conv. - **kabelloser mixer**8K/yr-1.1%1.1% conv. - **to go mixer**8K/yr-10.1%0.9% conv. - **mixer proteinshake**8K/yr-13.7%2.1% conv. - **portable mixer**7K/yr-4.1%1.1% conv. - **mixer für proteinshakes**6K/yr-24.0%1.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/mixer-to-go/search-terms)
## **Top mixer to go products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€11K12%€16K16%€21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ninja Blast Tragbarer Mixer & Smoothie Maker 530ml Becher mit Auslaufsicherem Deckel & Trinköffnung Leistungsstark Kabellos & Wiederaufladbar Zerkleinert Eis & Gefrorenes Obst Schwarz BC151EUBK**Ninja**€34.66**4.3★2,765 rev](https://www.amazon.de/dp/B0CLY983L7) [2**nutribullet Portable Smoothie Maker to go 475 ml BPA-freier Becher kabellos wiederaufladbar für 15+ Mixvorgänge tragbarer mini Mixer für mix & go zerkleinert Eis & Obst Magenta NBP003MA**NutriBullet**€24.15**4.1★2,486 rev](https://www.amazon.de/dp/B0CPRBL4DW) [3**VOLTRX Protein Shaker Flasche Titanus USB C Wiederaufladbare Elektrische Protein Shake Mixer Shaker Cups für Proteinshakes und Mahlzeitenersatz Shakes BPA Frei 24oz**VOLTRX**€18.65**4.3★5,406 rev](https://www.amazon.de/dp/B0C7GWGLWV) [4**nutribullet Portable Smoothie Maker to go 475 ml BPA-freier Becher kabellos wiederaufladbar für 15+ Mixvorgänge tragbarer mini Mixer für mix & go zerkleinert Eis & Obst Schwarz NBP003B**NutriBullet**€24.46**4.1★2,484 rev](https://www.amazon.de/dp/B0CP14H5VY) [5**Ninja Blast Tragbarer Mixer / Blender / Smoothie Maker 530ml Becher Auslaufsicherer Deckel Leistungsstarker Mini Standmixer Kabellos & Wiederaufladbar Zerkleinert Eis & Obst Blau BC151EUNV**Ninja**€38.94**4.4★1,815 rev](https://www.amazon.de/dp/B0CXQ7LF9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COKUNST Mini Tragbarer Mixer Smoothie Maker to go mit Reise-Deckel**COKUNST**€25.72**41 rev5mo ago](https://www.amazon.de/dp/B0GKNDCZGW) [**Tragbarer Mixer 580ml Smoothie Maker to Go mit 12 Edelstahlklingen 20000 U/min USB-C Wiederaufladbarer Portable Blender Mini Mixer für Smoothies & Shakes Fitness Büro Reisen**Qibivfo**€17.44**17 rev6mo ago](https://www.amazon.de/dp/B0GFCTNDBW) [**EasySpeed Tragbarer Mixer Smoothie Maker 500ml Persönlicher Mini Entsafter Auslaufsicherem Deckel & Trinköffnung 1500mAh Elektrisch USB-C 12 Edelstahlklingen BPA-frei für Reisen und Büro Blau**EASY SPEED**€18.35**41 rev6mo ago](https://www.amazon.de/dp/B0GCR9ZZY1) [**COKUNST Tragbarer Mini Mixer Smoothie Maker to go Leistungsstarker 22000 U/min 500 ml Smoothie Standmixer mit 6 Rostfreien Klingen mit Reise-Deckel für Küche Fitnessstudio Büro**COKUNST**€22.03**88 rev9mo ago](https://www.amazon.de/dp/B0FVS1KDRF) [**WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black**WMF**€34.90**207 rev9mo ago](https://www.amazon.de/dp/B0FSL2832J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COKUNST Mini Tragbarer Mixer Smoothie Maker to go mit Reise-Deckel**COKUNST**€25.72**3.5★**▲ 213%**](https://www.amazon.de/dp/B0GKNDCZGW) [**Tragbarer Mixer 580ml Smoothie Maker to Go mit 12 Edelstahlklingen 20000 U/min USB-C Wiederaufladbarer Portable Blender Mini Mixer für Smoothies & Shakes Fitness Büro Reisen**Qibivfo**€17.44**2.7★**▲ 211%**](https://www.amazon.de/dp/B0GFCTNDBW) [**EasySpeed Tragbarer Mixer Smoothie Maker 500ml Persönlicher Mini Entsafter Auslaufsicherem Deckel & Trinköffnung 1500mAh Elektrisch USB-C 12 Edelstahlklingen BPA-frei für Reisen und Büro Blau**EASY SPEED**€18.35**4.3★**▲ 193%**](https://www.amazon.de/dp/B0GCR9ZZY1) [**Ninja Blast BC151UKEM Tragbarer Mixer 530 ml auslaufsicherer Deckel und Trinkauslauf leistungsstarker kabelloser Mini-Mixer wiederaufladbar tragbare Smoothies Protein-Shakes mischt Eis und**Ninja**€43.71**4.4★**▲ 122%**](https://www.amazon.de/dp/B0CS3HWCRD) [**AMFUN 500ML Tragbarer Mixer Smoothie Maker to go mit Digitalanzeige 16-Blatt Elektrischer USB-Entsafter Mini-Mixer für Shakes und Smoothies für Küche Reisen Fitnessstudio Rosa**AMFUN**€12.87**3.7★**▲ 78%**](https://www.amazon.de/dp/B0FRXZMD3M)
**~~View all trending →~~**
## **What buyers say about mixer to go**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mischen/Mischung**25%
*“Super Mixer”*
**Qualität insgesamt**13%
*“Super Produkt”*
**Benutzerfreundlichkeit**11%
*“Easy Shaker”*
**Einfache Reinigung**9%
*“dadurch easy reinigen!🧽.”*
**Preis-Leistungs-Verhältnis**6%
*“Beste Investition”*
**beworben Vs Tatsächliches Produkt**5%
*“ansonsten tut es seinen Job”*
**Akkulaufzeit**3%
*“Ich bin absolut zufrieden, wenn es sich bestätigt, dass man den Akku nicht so oft aufladen muss”*
**Stärke**3%
*“Robust”*
**Portabilität**2%
*“Amfun Portable Mixer: Praktisch”*
**Kompaktheit**2%
*“Kompakter Smoothie-Maker – ideal für den schnellen Start in den Tag”*
### **What buyers complain about **
**Haltbarkeit**15%
*“Haltbarkeit”*
**Qualität insgesamt**10%
*“Defekt nach 5 Monaten – enttäuschende Qualität”*
**Mischen/Mischung**10%
*“Mixt nicht”*
**Auslaufsicher**6%
*“Undicht”*
**Akkulaufzeit**6%
*“Akku 2x direkt defekt”*
**Aufladen**6%
*“muss ständig geladen werden”*
**Geruch**4%
*“Stinkt”*
**Funktionalität insgesamt**4%
*“Funktioniert nicht”*
**Einfache Reinigung**3%
*“Auch das offene Messer zum saubermachen finde ich nicht gut”*
**Preis-Leistungs-Verhältnis**2%
*“Ein bisschen teuer”*
### **Top return reasons **
**Funktionalität insgesamt**17%
**Gesamtgröße**13%
**Mischen/Mischung**10%
**Auslaufsicher**6%
**Aufladen**6%
**Stärke**5%
**Qualität insgesamt**4%
**Geruch**3%
**Akkulaufzeit**3%
**Gewicht schwer**3%
## **Common questions**
- **Is mixer to go profitable to sell on Amazon Germany?**
- The niche generates €133K/yr across 32 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mixer to go niche?**
- 16 brands and 121 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in mixer to go?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Mischen/Mischung. The return rate is 2.5%.
- **When does demand for mixer to go peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the mixer to go niche?**
- Listings span €12.87–€67.32; the average listing price is €33.48 (sweet spot $15–$100). The average incumbent carries 2,404 reviews — the moat a new listing must climb.
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