---
title: "Search terms — melatonin - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/melatonin/search-terms"
last_updated: "2026-07-21T14:34:36.055Z"
locale: en
meta:
  description: "Niche score 64/100 · €1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · €1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — melatonin - Flapen"
---

# **melatonin**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 85Growth 15Conversion 87Competition 55Returns 100Price range 50Avg price 49Brand share 65Review moat 58Quality gap 73

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.4M**

€1.4M/yr · 1.2M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,195.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€4.29–€25.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-19.4%**

90-day search growth — must beat 0% to launch