---
title: "Search terms — massagekerze - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/massagekerze/search-terms"
last_updated: "2026-08-10T16:49:21.373Z"
locale: en
meta:
  description: "Niche score 51/100 · €95K/yr market · 129K searches/yr · €10.14 avg price. Soft demand (-47.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €95K/yr market · 129K searches/yr · €10.14 avg price. Soft demand (-47.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — massagekerze - Flapen"
---

# **massagekerze**

**Worth a look**

Shows low returns (0.4%), but soft demand (-47.4% this quarter) keeps it on the watch list.

Market size 24Growth 1Conversion 76Competition 55Returns 98Price range 39Avg price 35Brand share 62Review moat 93Quality gap 68

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****146.32**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****€2.96–€22.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€10.14**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€95K**

€95K/yr · 129K searches

**Growth**

**Bad****-47.4%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms