---
title: "Massagecreme — €98K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/massagecreme"
last_updated: "2026-08-10T17:27:39.382Z"
locale: en
meta:
description: "Niche score 52/100 · €98K/yr market · 37K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €98K/yr market · 37K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Massagecreme — €98K/yr Amazon DE Niche (2026) - Flapen"
---
# **massagecreme**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 24Growth 16Conversion 90Competition 50Returns 100Price range 77Avg price 95Brand share 4Review moat 97Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****56.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****€25.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€8.47–€117.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€98K**
€98K/yr · 37K searches
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, massagecreme is a €98K/yr Amazon Germany market (37K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **massagecreme market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€75K–€100K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**0%**
- SCHUPP61% - Massage15% - REHAWELL12% - cosiMed6% - Sport-Tec4% - spitzner2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.
1K750Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/massagecreme/trend)
## **Top massagecreme search terms**
- **schupp massagelotion**10K/yr-13.4%8.1% conv. - **massagelotion**8K/yr-30.7%6.8% conv. - **schupp**5K/yr+1.9%1.3% conv. - **massagelotion physiotherapie**5K/yr-12.6%8.6% conv. - **massage lotion**6K/yr-31.1%5.9% conv. - **massage lotion physio**3K/yr-8.8%8.9% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/massagecreme/search-terms)
## **Top massagecreme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€10K15%€15K20%€20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schupp Massage-Lotion pH 5 5 200ml**SCHUPP**€8.57**4.5★135 rev](https://www.amazon.de/dp/B002TRBWAY) [2**Schupp Massage-Lotion Neutral 1L neutral**Massage**€20.75**4.6★184 rev](https://www.amazon.de/dp/B003ZOLCF0) [3**Massage-Lotion Top**SCHUPP**€9.96**4.6★32 rev](https://www.amazon.de/dp/B003IU7KN4) [4**Schupp Massage-Lotion Neutral 5 Liter (5 Liter)**SCHUPP**€68.13**4.6★39 rev](https://www.amazon.de/dp/B08LTTDH4R) [5**REHAWELL Massagelotion Neutral 1 L duftfreie professionelle Massagelotion mit Avocadoöl & Vitamin E vegan ohne Parabene & Farbstoffe Made in Germany für Massageanwendungen**REHAWELL**€12.17**4.2★32 rev](https://www.amazon.de/dp/B0G3YGR7TD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REHAWELL Massagelotion Neutral 1 L duftfreie professionelle Massagelotion mit Avocadoöl & Vitamin E vegan ohne Parabene & Farbstoffe Made in Germany für Massageanwendungen**REHAWELL**€12.17**32 rev7mo ago](https://www.amazon.de/dp/B0G3YGR7TD) [**REHAWELL Massagelotion Klassisch 1 L professionelle Massagelotion mit Avocadoöl & Vitamin E vegan ohne Parabene & Farbstoffe Made in Germany für Massageanwendungen**REHAWELL**€12.08**32 rev7mo ago](https://www.amazon.de/dp/B0G3YGX27N) [**SCHUPP Massage-Lotion pH 5 5 - 500ml - mit Spender**SCHUPP**€21.20**26 rev1y ago](https://www.amazon.de/dp/B099H23R69) [**Schupp Massage-Lotion | Relax | 500 ml + Spender**SCHUPP**€20.75**2 rev3y ago](https://www.amazon.de/dp/B0C4F9PZRK) [**Schupp Massage-Lotion Granatapfel 200ml**SCHUPP**€13.10**149 rev4y ago](https://www.amazon.de/dp/B09FJRYX5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sport-Tec cosiMed Massagelotion Cool & Fresh mit Druckspender Massage Lotion 250 ml**Sport-Tec**€13.09**0.0★**▲ 411%**](https://www.amazon.de/dp/B007N0R7FQ) [**Schupp Massage-Lotion Arnika 200ml**SCHUPP**€13.33**4.7★**▲ 151%**](https://www.amazon.de/dp/B09FJSSLXS) [**Schupp Massage-Lotion TOP: Körperlotion Massage-Lotion 1 L Duftnote: Top Sofort lieferbar 15 - 20 EUR Unisex Erwachsene Männer und Frauen**SCHUPP**€21.28**4.5★**▲ 125%**](https://www.amazon.de/dp/B003ZOHUMY) [**REHAWELL Massagelotion Neutral 1 L duftfreie professionelle Massagelotion mit Avocadoöl & Vitamin E vegan ohne Parabene & Farbstoffe Made in Germany für Massageanwendungen**REHAWELL**€12.17**4.2★**▲ 113%**](https://www.amazon.de/dp/B0G3YGR7TD) [**Schupp Massage-Lotion | Relax | 500 ml + Spender**SCHUPP**€20.75**3.9★**▲ 87%**](https://www.amazon.de/dp/B0C4F9PZRK)
**~~View all trending →~~**
## **What buyers say about massagecreme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**23%
*“Geruchsneutrale Lotion für Massagen”*
**Weiches Gefühl**7%
*“fühlt sich die Haut nach der Massage spürbar gepflegt, weich und gut mit Feuchtigkeit versorgt an.”*
**Preis-Leistungs-Verhältnis**7%
*“guter Preis”*
**Benutzerfreundlichkeit**7%
*“geht das natürlich leichter von der Hand.”*
**Massagequalität**7%
*“Genau richtig für längere Massageanwendungen”*
**Haftung/Klebrigkeit**7%
*“Nach der Anwendung bleibt kein klebriges Gefühl zurück”*
**Qualität insgesamt**5%
*“Ein qualitativ hochwertiges Produkt, das überzeugt”*
**Feucht/Trocken**4%
*“hält die Haut feucht”*
**Vegan/Biologisch**4%
*“Besonders gut gefällt mir, dass sie vegan ist”*
**Saugfähigkeit**3%
*“Sie zieht gut ein”*
### **What buyers complain about **
**Saugfähigkeit**15%
*“Kontra: zieht viel zu schnell ein, erinnert mehr an Creme”*
**Auslaufsicher**10%
*“Deckel/ Flasche Riss und Creme ist ausgelaufen”*
**Geruch**5%
*“riechen wir dort kein Lemon.”*
**Ölig/fettig**4%
*“Es ist eine Lotion, kein reines Öl”*
**Empfindlichkeit insgesamt**3%
*“Ich selbst habe empfindliche Haut”*
**Qualität insgesamt**2%
*“wenig hochwertig”*
**Dicke**1%
*“Ein kleiner Minuspunkt: Je nach Raumtemperatur ist sie manchmal etwas dickflüssig”*
**Abgabemechanismus**1%
*“Da sie keinen Pumpspender hat, muss man sie zum Dosieren kippen”*
**Gesamtgröße**1%
*“Die Flasche ist groß”*
**Gewicht schwer**1%
*“etwas schwer”*
### **Top return reasons **
**Geruch**50%
**Inhaltsstoffe – insgesamt**25%
**De-Grease**25%
## **Common questions**
- **Is massagecreme profitable to sell on Amazon Germany?**
- The niche generates €98K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the massagecreme niche?**
- 6 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in massagecreme?**
- Top complaints mined from reviews: Saugfähigkeit, Auslaufsicher, Geruch. The return rate is 0.0%.
- **When does demand for massagecreme peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the massagecreme niche?**
- Listings span €8.47–€117.79; the average listing price is €25.02 (sweet spot $15–$100). The average incumbent carries 56 reviews — the moat a new listing must climb.
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