---
title: "Magnesium — €9.2M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/magnesium"
last_updated: "2026-08-10T13:38:14.206Z"
locale: en
meta:
description: "Niche score 54/100 · €9.2M/yr market · 5.8M searches/yr · €16.28 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · €9.2M/yr market · 5.8M searches/yr · €16.28 avg price. Soft demand (-11.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Magnesium — €9.2M/yr Amazon DE Niche (2026) - Flapen"
---
# **magnesium**
**Worth a look**
Shows a $9.2M/yr market, but soft demand (-11.3% this quarter) keeps it on the watch list.
Market size 100Growth 19Conversion 86Competition 24Returns 100Price range 42Avg price 78Brand share 44Review moat 25Quality gap 24
**Market size**
**Incredible****€9.2M**
€9.2M/yr · 5.8M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€16.28**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€3.10–€23.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,256.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, magnesium is a €9.2M/yr Amazon Germany market (5.8M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium market data**
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **€8.1M–€9.8M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**18%**
- natural elements27% - SUNDAY NATURAL22% - ProFuel16% - Feel Natural8% - ESN5% - Nature Love4% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
150K100KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/magnesium/trend)
## **Top magnesium search terms**
- **magnesium**3.0M/yr-17.0%7.6% conv. - **magnesium komplex**1.5M/yr-4.0%9.8% conv. - **mag**489K/yr+11.2%0.1% conv. - **magnesium komplex hochdosiert**181K/yr-5.6%8.5% conv. - **magnesium tabletten**83K/yr-14.4%5.0% conv. - **magnesium complex**69K/yr-14.7%6.3% conv. - **vitamoment magnesium**63K/yr-19.3%1.0% conv. - **vitamoment magnesium komplex**64K/yr-29.1%2.1% conv. - **magnesium hochdosiert**65K/yr-18.3%7.4% conv. - **magnesium kapseln**50K/yr-8.6%9.2% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/magnesium/search-terms)
## **Top magnesium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€915K20%€1.8M30%€2.7M40%€3.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**natural elements Magnesium Komplex - Premium: Aus 5 hochwertigen Verbindungen - 400mg elementares Magnesium pro Tagesdosis - Laborgeprüft vegan hochdosiert**natural elements**€21.36**4.7★10,954 rev](https://www.amazon.de/dp/B07NS4RX11) [2**SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft**SUNDAY NATURAL**€16.03**4.6★1,754 rev](https://www.amazon.de/dp/B0FMS3V43J) [3**Magnesium Komplex 180 Kapseln 400 mg elementares Magnesium pro Tag 5 hochwertige Formen: Mag.-Oxid Citrat Bisglycinat Malat & Ascorbat laborgeprüft mit Zertifikat Vorrat für 3 Monate**ProFuel**€10.17**4.6★5,346 rev](https://www.amazon.de/dp/B082VJ2ZLH) [4**Magnesium hochdosiert Kapseln - 365 Stück (Jahresvorrat) - 664mg je Kapsel davon 4 00mg elementares Magnesium - höherer Gehalt als andere Magnesiumformen - Laborgeprüft & Vegan**Feel Natural**€18.68**4.6★23,730 rev](https://www.amazon.de/dp/B07BFG9HT5) [5**NATURE LOVE Magnesium Komplex - 180 Kapseln - 400mg elementares Magnesium je Tagesdosis - Magnesiumcitrat Magnesiumoxid Magnesiumbisglycinat Magnesiummalat Magnesiumscorbat - Vegan hochdosiert**Nature Love**€21.56**4.6★5,590 rev](https://www.amazon.de/dp/B07GQ381FG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel**Swiyie**€23.49**121 rev5mo ago](https://www.amazon.de/dp/B0GKVPHG3Q) [**Magnesium Komplex hochdosiert - 200 Kapseln - 400 mg Magnesium pro Tag + Vitamin C mit Bisglycinat Citrat Oxid L-Ascorbat Malat vegan & produziert in Deutschland**Bloom Naturals Beauty Supplements**€9.99**479 rev8mo ago](https://www.amazon.de/dp/B0F12QCJ4W) [**SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft**SUNDAY NATURAL**€16.03**1,754 rev8mo ago](https://www.amazon.de/dp/B0FMS3V43J) [**SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan**SUNDAY NATURAL**€18.03**1,536 rev8mo ago](https://www.amazon.de/dp/B0FMS51PCG) [**Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten**Abtei**€3.10**2,457 rev11mo ago](https://www.amazon.de/dp/B0FL7K4HV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swiyie Magnesium-Komplex 10-in-1 | Mit Magnesiumbisglycinat Citrat Malat Taurat Oxid Carbonat & mehr | 163 mg Magnesium pro Portion | Für Muskeln Knochen Nervensystem & Energiestoffwechsel**Swiyie**€23.49**4.4★**▲ 270%**](https://www.amazon.de/dp/B0GKVPHG3Q) [**SUNDAY NATURAL Magnesium Bisglycinat - 240 Kapseln - 300mg reines Magnesium pro Tagesdosis - Depot Magnesiumglycinat als organisches Aminosäurechelat - Laborgeprüft vegan**SUNDAY NATURAL**€18.03**4.5★**▲ 174%**](https://www.amazon.de/dp/B0FMS51PCG) [**Abtei Magnesium 500 Plus Extra-Vital-Depot hochdosierte Magnesiumtabletten mit allen B-Vitaminen für Muskeln Nerven und Herz vegan 42 Tabletten**Abtei**€3.10**4.6★**▲ 157%**](https://www.amazon.de/dp/B0FL7K4HV4) [**SUNDAY NATURAL Magnesium Komplex 240 Kapseln - 400mg pro Tag - aus 7 Verbindungen: Magnesium Bisglycinat Citrat Malat Laktat Ascorbat Oxid Lysinat - Vegan laborgeprüft**SUNDAY NATURAL**€16.03**4.6★**▲ 73%**](https://www.amazon.de/dp/B0FMS3V43J) [**ESN Magnesium Complex 90 Kapseln 323 mg Magnesium pro Tagesportion 4 in 1 Komplex Formel - Made in Germany**ESN**€13.57**4.6★**▲ 65%**](https://www.amazon.de/dp/B0DWXS9ZQB)
**~~View all trending →~~**
## **What buyers say about magnesium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Magnesium**25%
*“Bestes Magnesium ever”*
**Qualität insgesamt**23%
*“Good produckt”*
**Preis-Leistungs-Verhältnis**8%
*“Bester preis”*
**Schlafqualität**6%
*“kann aber jetzt schon bestätigen, dass, wenn man es 2 Stunden vor dem schlafengehen einnimmt, man deutlich besser schläft.”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält 100% was es verspricht”*
**Linderung von Muskelschmerzen**4%
*“Sehr gut verträglich, hochwertige Inhaltsstoffe und spürbar positive Wirkung auf Muskeln und Regeneration”*
**Dosierung**2%
*“Hilft in der Dosierung super”*
**Einfaches Kauen/Schlucken**2%
*“Tabletten sind gut einzunehmen”*
**Vitamin**2%
*“Super Supplement”*
**Effizienz**2%
*“Funktioniert”*
### **What buyers complain about **
**Magnesium**24%
*“Magnesium halt”*
**Dosierung**7%
*“Fake Dosierung”*
**Säureregulator/Linderung von Magenschmerzen**5%
*“Durchfall”*
**beworben Vs Tatsächliches Produkt**4%
*“Irreführend”*
**Funktionalität insgesamt**4%
*“Er tat nichts”*
**Gesamtgröße**4%
*“Sind groß”*
**Qualität insgesamt**4%
*“Oxid ist die billigste Version”*
**Nebenwirkungen**3%
*“Wirkung fraglich”*
**Linderung von Muskelschmerzen**3%
*“Ich als Sportler habe wirklich Probleme mit wadenkrämpfe”*
**Geschmack insgesamt**3%
*“Nachgeschmack”*
### **Top return reasons **
**Magnesium**100%
## **Common questions**
- **Is magnesium profitable to sell on Amazon Germany?**
- The niche generates €9.2M/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the magnesium niche?**
- 14 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in magnesium?**
- Top complaints mined from reviews: Magnesium, Dosierung, Säureregulator/Linderung von Magenschmerzen. The return rate is 0.1%.
- **When does demand for magnesium peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the magnesium niche?**
- Listings span €3.10–€23.49; the average listing price is €16.28 (sweet spot $15–$100). The average incumbent carries 4,256 reviews — the moat a new listing must climb.
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