---
title: "Lavendel — €99K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/lavendel"
last_updated: "2026-08-10T15:36:14.819Z"
locale: en
meta:
description: "Niche score 62/100 · €99K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · €99K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lavendel — €99K/yr Amazon DE Niche (2026) - Flapen"
---
# **lavendel**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 54Conversion 49Competition 73Returns 98Price range 74Avg price 42Brand share 86Review moat 50Quality gap 75
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€1.93–€52.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,515.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****€11.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€99K**
€99K/yr · 230K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, lavendel is a €99K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavendel market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€111K–€139K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**49%**
Top 20: 91%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**47%**
- Bloomique19% - Inovida12% - CoolCrafts7% - Brevenhof6% - vom-Achterhof5% - Heldengrün4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/lavendel/trend)
## **Top lavendel search terms**
- **lavendel**198K/yr+27.7%3.7% conv. - **lavonde**16K/yr+21.9%0.1% conv. - **lavender**11K/yr+16.3%2.3% conv. - **lavanda**4K/yr+17.9%4.1% conv. - **lavende**2K/yr+9.8%2.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/lavendel/search-terms)
## **Top lavendel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€8K12%€12K16%€16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bloomique - 6er-Set - Lavandula Angustifolia - Lavendel Pflanze Winterhart - Duftlavendel - Gartenpflanzen Winterhart - Mehrjährig - Höhe 10-20 cm**Bloomique**€10.84**4.4★640 rev](https://www.amazon.de/dp/B092CXX39G) [2**Lavendel Duftsäckchen Kleiderschrank: 20x Echter Lavendel getrocknet Das Original - Mottenschutz für Kleiderschrank bei Kleidermotten Auto Duft Raumduft Schrank Duft Inovida Lavendelsäckchen**Inovida**€7.97**4.3★3,693 rev](https://www.amazon.de/dp/B0CR47FX7K) [3**CoolCrafts Lavendelblüten 225g Lavendel Getrocknet Lavendel für Lavendelkissen Seife Duftsäckchen Potpourri Duft**CoolCrafts**€8.44**4.5★4,358 rev](https://www.amazon.de/dp/B08M9MPZ5G) [4**22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche**Brevenhof**€8.12**4.6★539 rev](https://www.amazon.de/dp/B0FRZJV5YV) [5**Lavendelblüten Bio getrocknet 250g | getrockneter Lavendel | Bio-Lavendel-Tee | 100% natürlich - Lebensmittelqualität | aus kontrolliert biologischen Anbau | vom Achterhof**vom-Achterhof**€11.90**4.7★843 rev](https://www.amazon.de/dp/B072JRYHWZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf**Bloomique**€12.10**16 rev4mo ago](https://www.amazon.de/dp/B0GPFMRBQZ) [![LAVENDELSPRAY für Kopfkissen BIO - 200ml [BIO-ZERTIFIZIERT] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser](https://m.media-amazon.com/images/I/51YQq9leGgL.jpg)**LAVENDELSPRAY für Kopfkissen BIO - 200ml \[BIO-ZERTIFIZIERT\] 100% NATURREIN Aus Echtem Lavendel | 100% Natürlich - Ohne Zusatzstoffen & Frei von Alkohol - Bio Lavendelwasser**Soena**€16.01**882 rev5mo ago](https://www.amazon.de/dp/B0F4XZ7LNC) [**ECHTER LAVENDEL (Lavandula officinalis) BIO - 5ml - Premium-Qualität Ätherisches Öl - 100% Rein Natürlich Chemotypisiert & Vollspektrum**La Compagnie des Sens**€2.14**69 rev6mo ago](https://www.amazon.de/dp/B01MTLCQ95) [**22x Lavendel Duftsäckchen - Mottenschutz für Kleiderschrank bei Kleidermotten* - Echter Lavendel getrocknet 100% natürlich - Lavendelsäckchen für Schrank Auto Raum & Wäsche**Brevenhof**€8.12**539 rev8mo ago](https://www.amazon.de/dp/B0FRZJV5YV) [**Lavendel Duftsäckchen Kleiderschrank 20x Echter Getrockneter Lavendel Natürlicher Mottenschutz gegen Kleidermotten Auto Duft Raumduft & Schrank Duft Premium Qualität**JACANA GOODS**€5.52**230 rev11mo ago](https://www.amazon.de/dp/B0FH78LRXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bloomique - 6er - Set - Lavendel - Edelweiß - Echter Lavendel - Winterhart - Duftend - Mehrjährig - Höhe 10-20 cm - 9 - cm - Topf**Bloomique**€12.10**4.0★**▲ 244%**](https://www.amazon.de/dp/B0GPFMRBQZ) [**Lavendel Duftsäckchen Kleiderschrank 20x Echter Getrockneter Lavendel Natürlicher Mottenschutz gegen Kleidermotten Auto Duft Raumduft & Schrank Duft Premium Qualität**JACANA GOODS**€5.52**4.2★**▲ 207%**](https://www.amazon.de/dp/B0FH78LRXV) [**ECHTER LAVENDEL (Lavandula officinalis) BIO - 5ml - Premium-Qualität Ätherisches Öl - 100% Rein Natürlich Chemotypisiert & Vollspektrum**La Compagnie des Sens**€2.14**4.5★**▲ 198%**](https://www.amazon.de/dp/B01MTLCQ95) [**Plants by Frank | 6 Französischer Lavendel Pflanzen | Schopflavendel | 6 x Lavandula Stoechas Anouk 13 cm Topf - Lavendel Pflanze - Stauden - Frisch aus der Gärtnerei**Plants by Frank**€29.87**3.8★**▲ 185%**](https://www.amazon.de/dp/B0BYP64322) [**Bloomique - 3er-Set - Lavandula Angustifolia - Lavendelpflanze - Gartenpflanzen - Winterhart - Höhe 15-20 cm - Topf 10 5 cm**Bloomique**€12.55**3.4★**▲ 160%**](https://www.amazon.de/dp/B0B827HNMK)
**~~View all trending →~~**
## **What buyers say about lavendel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**48%
*“Dufte”*
**Qualität insgesamt**14%
*“Super Qualität”*
**Pflanzenwachstum**6%
*“Super Pflanzen”*
**beworben Vs Tatsächliches Produkt**6%
*“Produktbeschreibung passt”*
**Preis-Leistungs-Verhältnis**6%
*“Preis-Leistung Super”*
**Benutzerfreundlichkeit**2%
*“Sehr gut Bedient”*
**Gesamtgröße**2%
*“Passt”*
**Komfort insgesamt**2%
*“Super zum entspannen”*
**Stärke**1%
*“Kräftige Pflanzen”*
**Einfache Reinigung**1%
*“Mein Lieblings Badreiniger”*
### **What buyers complain about **
**Geruch**46%
*“Stinkt”*
**Gesamtgröße**7%
*“Fallen sehr klein aus”*
**beworben Vs Tatsächliches Produkt**6%
*“Ungenau beschrieben”*
**Pflanzenwachstum**5%
*“Nichts wuchs”*
**Preis-Leistungs-Verhältnis**5%
*“Schade ums Geld”*
**Auslaufsicher**3%
*“Undicht”*
**Feucht/Trocken**3%
*“Die Getrockneten Blüten sind alt”*
**Qualität insgesamt**2%
*“Kein Ersatz für hochwertigere Produkte”*
**Haltbarkeit**2%
*“1/3sind tot”*
**Schlafqualität**1%
*“Hatte Problem mit einschlafen”*
### **Top return reasons **
**Geruch**51%
**Auslaufsicher**11%
**beworben Vs Tatsächliches Produkt**7%
**Gesamtgröße**6%
**Qualität insgesamt**4%
**Funktionalität insgesamt**3%
**Farbe**2%
**Füllt insgesamt nach**2%
**Kompatibilität – insgesamt**2%
**Feucht/Trocken**2%
## **Common questions**
- **Is lavendel profitable to sell on Amazon Germany?**
- The niche generates €99K/yr across 41 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the lavendel niche?**
- 30 brands and 95 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in lavendel?**
- Top complaints mined from reviews: Geruch, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 0.3%.
- **When does demand for lavendel peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the lavendel niche?**
- Listings span €1.93–€52.16; the average listing price is €11.08 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.
## **Related niches in Drogerie & Körperpflege**
- 71 [**pre workout booster**](https://flapen.com/research/de/drogerie-koerperpflege/pre-workout-booster)€1.3M/yr-6.8%**Worth a look**- 71 [**kinesiotapes vorgeschnitten**](https://flapen.com/research/de/drogerie-koerperpflege/kinesiotapes-vorgeschnitten)€304K/yr+55.6%**Worth a look**- 71 [**cellulite massagegerät**](https://flapen.com/research/de/drogerie-koerperpflege/cellulite-massagegeraet)€402K/yr+56.3%**Worth a look**- 71 [**grillreiniger**](https://flapen.com/research/de/drogerie-koerperpflege/grillreiniger)€1.1M/yr+162.3%**Launch it**- 71 [**kühlpack zum knicken**](https://flapen.com/research/de/drogerie-koerperpflege/kuehlpack-zum-knicken)€313K/yr+169.8%**Worth a look**- 71 [**mückenstecker ultraschall**](https://flapen.com/research/de/drogerie-koerperpflege/mueckenstecker-ultraschall)€46K/yr+208.0%**Worth a look**[**All Drogerie & Körperpflege niches **](https://flapen.com/research/de/drogerie-koerperpflege)