---
title: "Lavendel Raumduft — €260K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/lavendel-raumduft"
last_updated: "2026-08-06T03:34:13.688Z"
locale: en
meta:
description: "Niche score 46/100 · €260K/yr market · 316K searches/yr · €13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €260K/yr market · 316K searches/yr · €13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavendel Raumduft — €260K/yr Amazon DE Niche (2026) - Flapen"
---
# **lavendel raumduft**
**Skip it**
Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 7Conversion 67Competition 47Returns 97Price range 46Avg price 64Brand share 12Review moat 49Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,613.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€260K**
€260K/yr · 316K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€2.76–€25.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lavendel raumduft is a €260K/yr Amazon Germany market (316K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavendel raumduft market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€171K–€206K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **88%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**3%**
- Air Wick83% - Ipuro7% - Frosch2% - Airkeep2% - Inovida2% - Fresh Line1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/lavendel-raumduft/trend)
## **Top lavendel raumduft search terms**
- **air wick aroma öl**55K/yr-32.1%3.3% conv. - **airwick aroma öl**60K/yr-43.6%3.0% conv. - **air wick diffuser**36K/yr-59.9%2.9% conv. - **airwick aroma öl diffuser**33K/yr-65.9%3.0% conv. - **air wick aroma öl nachfüller**7K/yr+91.2%3.5% conv. - **raumduft lavendel**14K/yr+12.1%4.8% conv. - **lavendel raumduft**11K/yr+14.0%4.7% conv. - **lavendel duft**11K/yr+16.5%4.4% conv. - **airwick diffuser**28K/yr-56.8%2.9% conv. - **airwick aroma öl nachfüller**13K/yr-25.7%3.0% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/lavendel-raumduft/search-terms)
## **Top lavendel raumduft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€26K20%€52K30%€78K40%€104K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick Aroma-Öl Starter Set Diffuser mit ätherischen Ölen Raumduft Entspannender Lavendel 2 x 20 ml Nachfüllern + Gerät**Air Wick**€13.80**4.4★3,374 rev](https://www.amazon.de/dp/B08YYLW8KY) [2**Air Wick Aroma-Öl Flakon Vorteilspack Duftöl Nachfüller Set für den Air Wick Diffuser Duft: Wohltuende Pfingstrose & Jasmin 3 x 20 ml ätherisches Öl**Air Wick**€12.35**4.6★4,865 rev](https://www.amazon.de/dp/B08ZMY7JBP) [3**Air Wick Aroma-Öl Starter Set Diffuser mit ätherischen Ölen Raumduft Beruhigende Rose 2 x 20 ml Nachfüllern + Gerät**Air Wick**€12.52**4.4★3,375 rev](https://www.amazon.de/dp/B08Y8R9VN8) [4**Air Wick Aroma-Öl Vorteilspack Nachfüllern mit ätherischen Ölen Raumduft Cotton und Weiße Orchidee 6 x 20 ml**Air Wick**€23.53**4.8★85 rev](https://www.amazon.de/dp/B0F1G38PQ5) [5**Air Wick Aroma-Öl Flakon Duftöl Nachfüller für den Air Wick Diffuser Duft: Stärkung 1 x 20 ml ätherisches Öl Braun**Air Wick**€6.93**4.6★177 rev](https://www.amazon.de/dp/B08QBSHJ3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Wick Aroma-Öl Flakon - Mix-Pack Frühling - 1x20ml Kirschblüte & Himbeere 1x20ml Zitrone & Süße Orange & 1x20ml Fruity Paradise Mango & Maracuja**Air Wick**€14.14**0 rev1mo ago](https://www.amazon.de/dp/B0H2LYJHYS) [**Air Wick Aroma-Öl Vorteilspack Nachfüllern mit ätherischen Ölen Raumduft Cotton und Weiße Orchidee 6 x 20 ml**Air Wick**€23.53**85 rev1y ago](https://www.amazon.de/dp/B0F1G38PQ5) [**Air Wick Aroma-Öl Flakon Nachfüller Duft: Süße Vanille und Sheabutter Süßlicher Wohnungsduft mit ätherischen Ölen 6 x 20ml Duftöl Set**Air Wick**€22.64**329 rev1y ago](https://www.amazon.de/dp/B0F1G673L9) [**Air Wick Aroma-Öl Flakon Nachfüller Duft: Mediterrane Brise Zitrischer Wohnungsduft mit ätherischen Ölen 6 x 20ml Duftöl Set**Air Wick**€22.53**329 rev1y ago](https://www.amazon.de/dp/B0F1G3S3YS) [**Air Wick Aroma-Öl Flakon - Refill SET 5x20ml - 1x Cotton & Weiße Orchidee 1x Bergamotte & Lavendel 1x Mediterrane Brise 1x Vanille & Sheabutter & 1x Kirschblüte & Himbeere**Air Wick**€25.32**242 rev1y ago](https://www.amazon.de/dp/B0DWFF3CJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Wick Aroma-Öl Flakon - Mix-Pack Frühling - 1x20ml Kirschblüte & Himbeere 1x20ml Zitrone & Süße Orange & 1x20ml Fruity Paradise Mango & Maracuja**Air Wick**€14.14**0.0★**▲ 413%**](https://www.amazon.de/dp/B0H2LYJHYS) [**Frosch Oase Raumerfrischer Lavendeltraum Nachfüllpack 90ml Lila**Frosch**€2.76**4.4★**▲ 197%**](https://www.amazon.de/dp/B0144LJ0ZQ) [**ipuro lavender touch - preiswerter Raumduft Nachfüller mit besinnlichem Lavendel - Duftöl Refill mit Duftstäbchen - Raumduft Diffuser Nachfüllflasche 200ml - Raumduft Nachfüllflasche inkl Duft-Sticks**Ipuro**€11.05**4.5★**▲ 133%**](https://www.amazon.de/dp/B0BPYLX137) [**Air Wick Aroma-Öl Flakon - Refill SET 5x20ml - 1x Cotton & Weiße Orchidee 1x Bergamotte & Lavendel 1x Mediterrane Brise 1x Vanille & Sheabutter & 1x Kirschblüte & Himbeere**Air Wick**€25.32**4.5★**▲ 122%**](https://www.amazon.de/dp/B0DWFF3CJ7) [**COCORRÍNA Raumduft Lavender Thyme 200ml Reed Diffuser mit 8 Duftstäbchen Lufterfrischer für Badezimmer Wohnung Heimdekoration**COCORRÍNA**€15.83**4.4★**▲ 98%**](https://www.amazon.de/dp/B0DK6JM4BL)
**~~View all trending →~~**
## **What buyers say about lavendel raumduft**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**59%
*“Düfte”*
**Qualität insgesamt**7%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**7%
*“Unter 5€ jedenfalls empfehlenswert”*
**beworben Vs Tatsächliches Produkt**4%
*“Erfüllt seinen Zweck”*
**Benutzerfreundlichkeit**2%
*“+ Einfache Handhabung”*
**Design insgesamt**2%
*“elegantes Design des Spenders.”*
**Gesamtgröße**1%
*“Passt”*
**Komfort insgesamt**1%
*“angenehm in der Handhabe”*
**Haltbarkeit**1%
*“effektiv und langlebig”*
**Effizienz**1%
*“Funktioniert Super”*
### **What buyers complain about **
**Geruch**51%
*“Stinkt nur”*
**Preis-Leistungs-Verhältnis**5%
*“mega teuer”*
**Gesamtgröße**5%
*“Fallen sehr klein aus”*
**Funktionalität insgesamt**5%
*“funktioniert nicht”*
**Haltbarkeit**4%
*“hält nicht lange”*
**beworben Vs Tatsächliches Produkt**2%
*“Irreführende Anzeige man bekommt nur 3”*
**Qualität insgesamt**2%
*“SCHADE”*
**Akkulaufzeit**2%
*“Akkuleistung: Auch bei diesem Gerät ist die Batterielaufzeit absolut ungenügend”*
**Benutzerfreundlichkeit**1%
*“Alles nicht so einfach”*
**Stärke**1%
*“Richt Super leider nicht so stark wie gehofft”*
### **Top return reasons **
**Geruch**34%
**Funktionalität insgesamt**23%
**Gesamtgröße**9%
**beworben Vs Tatsächliches Produkt**6%
**Auslaufsicher**5%
**Stärke**3%
**Farbe**3%
**Qualität insgesamt**3%
**Akkulaufzeit**2%
**Haltbarkeit**2%
## **Common questions**
- **Is lavendel raumduft profitable to sell on Amazon Germany?**
- The niche generates €260K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the lavendel raumduft niche?**
- 9 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in lavendel raumduft?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.5%.
- **When does demand for lavendel raumduft peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the lavendel raumduft niche?**
- Listings span €2.76–€25.32; the average listing price is €13.71 (sweet spot $15–$100). The average incumbent carries 1,614 reviews — the moat a new listing must climb.
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