---
title: "Lapislazuli — €24K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/lapislazuli"
last_updated: "2026-08-06T11:29:27.159Z"
locale: en
meta:
description: "Niche score 38/100 · €24K/yr market · 113K searches/yr · €16.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €24K/yr market · 113K searches/yr · €16.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lapislazuli — €24K/yr Amazon DE Niche (2026) - Flapen"
---
# **lapislazuli**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 7Conversion 16Competition 56Returns 69Price range 67Avg price 78Brand share 36Review moat 70Quality gap 42
**Avg price**
**Great****€16.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****681.96**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€4.94–€35.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€24K**
€24K/yr · 113K searches
According to Flapen's Amazon Germany niche tracking, lapislazuli is a €24K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lapislazuli market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€49K–€65K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**14%**
- BERGERLIN29% - PURAJA26% - LAKADA13% - Lebensquelle Plus12% - Landorilo4% - GAVU3% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — -35.3% search growth over the last 90 days.
7K5KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/drogerie-koerperpflege/lapislazuli/trend)
## **Top lapislazuli search terms**
- **lapislazuli**49K/yr-35.1%1.0% conv. - **lapislazuli armband**17K/yr-3.9%0.8% conv. - **lapislazuli kette**20K/yr-29.1%0.9% conv. - **lapislazuli stein**15K/yr-56.9%1.6% conv. - **lapislazuli anhänger**13K/yr-43.7%0.5% conv. [**All search terms **](https://flapen.com/research/de/drogerie-koerperpflege/lapislazuli/search-terms)
## **Top lapislazuli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€2K20%€5K30%€7K40%€9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURAJA Edelstein Anhänger aus echtem Naturstein: Lapislazuli | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien**PURAJA**€18.41**4.4★1,240 rev](https://www.amazon.de/dp/B0DQTTVPLW) [2**BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L**BERGERLIN**€16.48**4.5★1,966 rev](https://www.amazon.de/dp/B0886K5929) [3**Lebensquelle Plus Edelstein Kugelkette + 925 Silber Verschluss | Ø 4mm Kugeln Karabinerverschluss 45cm lang | Hochwertige Kette (Lapislazuli)**Lebensquelle Plus**€16.92**4.5★199 rev](https://www.amazon.de/dp/B0DB8G11JW) [4**BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe XS**BERGERLIN**€17.71**4.5★1,966 rev](https://www.amazon.de/dp/B0886K6YSV) [5**Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)**LAKADA**€16.89**4.6★812 rev](https://www.amazon.de/dp/B0D7J8L5PH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sahoottie Lapislazuli Heilstein Punkt Anhänger Kette mit Einstellbar Geflochtenes Seil Sechseckige Kristall Anhänger Kette für Damen Herren Reiki Poliertes Glückskette Talisman Vatertagsgeschenk**Sahoottie**€12.92**59 rev8mo ago](https://www.amazon.de/dp/B0FPP5M9D1) [**QINJIEJIE 4mm Naturstein Armband Perlenarmband Herren Heilstein Lapislazuli Armband für Damen und Herren Stretch Perlenarmband Geschenke Frauen für Yoga Meditation und Alltag**QINJIEJIE**€8.22**41 rev11mo ago](https://www.amazon.de/dp/B0FKGFMYS1) [**Anima Lapislazuli Kristall Groß 45 cm Königsblauer Naturbelassener Rauer Lapislazuli stein für Weisheit Wahrheit & Kommunikation Ethisch Gewonnen Präsentiert in Eleganter Geschenkbox**Anima**€8.22**497 rev1y ago](https://www.amazon.de/dp/B0F5X2TX5R) [**Bivei Lapislazuli - Weisheit Kristall Armband für Frauen 4mm Perlen Halbedelstein Natürlicher Stein Dehnbarer Elastischer Schmuck Yoga Geschenke**Bivei**€10.45**141 rev1y ago](https://www.amazon.de/dp/B0F4JZPJ4B) [**LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)**LAKADA**€9.97**243 rev1y ago](https://www.amazon.de/dp/B0DZZMYPT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BERGERLIN Lapislazuli Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe L**BERGERLIN**€16.48**4.5★**▲ 128%**](https://www.amazon.de/dp/B0886K5929) [**LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 18CM)**LAKADA**€9.97**4.4★**▲ 92%**](https://www.amazon.de/dp/B0DZZMYPT7) [**LAKADA Echtes Lapislazuli Edelstein Armband mit runden 4mm Perlen - verschiedene Längen - Heilstein Schutzstein Edelsteinarmband Glücksbringer Talisman Geschenk (Lapislazuli 15CM)**LAKADA**€9.40**4.4★**▲ 81%**](https://www.amazon.de/dp/B0DZZNGGBL) [**BERGERLIN Lapislazuli Armband dunkel blau mit vergoldeter Perle facettiertes blaues Armband mit Verschluss Größe XS-S**BERGERLIN**€26.09**4.4★**▲ 74%**](https://www.amazon.de/dp/B09PPMC5T6) [**Echtes Lapislazuli AAA Edelstein Armband mit 6mm Perlen und Edelstahlherz - verschiedene Längen - Heilstein Schutzstein Talisman Glücksbringer Geschenk (Lapislazuli 22CM)**LAKADA**€16.89**4.6★**▲ 73%**](https://www.amazon.de/dp/B0D7J8L5PH)
**~~View all trending →~~**
## **What buyers say about lapislazuli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Kostbarer Edelstein**35%
*“Großartiger Stein”*
**Qualität insgesamt**21%
*“Top Qualität”*
**Gesamtgröße**9%
*“Passt gut”*
**beworben Vs Tatsächliches Produkt**9%
*“Wie beschrieben”*
**Farbe**6%
*“Sehr hübsch, hatte ihn mir in einer dunkleren Farbe vorgestellt”*
**Verschluss Qualität**6%
*“Der Verschluss hakt gut ein”*
**Design insgesamt**6%
*“Gute Verarbeitung”*
**Fokusverbesserung**6%
*“durchfluten mich omnipräsente Visionen!”*
**Dehnbarkeit/Erweiterbarkeit/Elastizität**3%
*“Gummizug ist angenehm, trägt sich gut”*
### **What buyers complain about **
**Farbe**75%
*“Von der Farbe eher Grau”*
**beworben Vs Tatsächliches Produkt**25%
*“Nicht einmal eine Beschreibung ist beigefügt”*
### **Top return reasons **
**Gesamtgröße**64%
**Handgelenk fit **8%
**Farbe**6%
**beworben Vs Tatsächliches Produkt**5%
**Breite**5%
**Gewicht schwer**3%
**Metall Authentizität**2%
**Knoten-/Fadenqualität**2%
**Materialqualität**2%
**Helligkeit/Glanz/Glühen**2%
## **Common questions**
- **Is lapislazuli profitable to sell on Amazon Germany?**
- The niche generates €24K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the lapislazuli niche?**
- 12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in lapislazuli?**
- Top complaints mined from reviews: Farbe, beworben Vs Tatsächliches Produkt. The return rate is 2.2%.
- **What does it cost to enter the lapislazuli niche?**
- Listings span €4.94–€35.69; the average listing price is €16.22 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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