---
title: "Search terms — lactoferrin - Flapen"
canonical_url: "https://flapen.com/research/de/drogerie-koerperpflege/lactoferrin/search-terms"
last_updated: "2026-08-10T15:40:37.585Z"
locale: en
meta:
  description: "Niche score 53/100 · €212K/yr market · 106K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · €212K/yr market · 106K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — lactoferrin - Flapen"
---

# **lactoferrin**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 41Growth 40Conversion 80Competition 24Returns 100Price range 83Avg price 95Brand share 35Review moat 88Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****€24.72**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****242.23**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€8.18–€54.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€212K**

€212K/yr · 106K searches

**Growth**

**Okay****+12.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms